50 episodes

If you’re a woman over 40, you didn’t grow up learning how to use technology. You might be feeling stuck and overwhelmed trying to figure out what is needed to run an online business on your own. A former teacher, Krista made the jump into entrepreneurship in 2009. She is known for her ability to help you get out of your own way and can take you from overwhelm to ease in minutes.

By tuning into Krista’s How Can This Be Easy podcast, you’ll be able to stop spending so much time navigating sticky situations. Instead, you’ll discover easy shortcuts to better businesses practices that make you look great and save headaches for all involved. You’ll come to understand the software, systems, and strategies you need to grow your online business. Each week she and her guests talk tech, business, and life. Listen in as she breaks all the things down so you too can find the easy way forward

How Can This Be Easy with Krista Smith Krista Smith

    • Business
    • 5.0 • 4 Ratings

If you’re a woman over 40, you didn’t grow up learning how to use technology. You might be feeling stuck and overwhelmed trying to figure out what is needed to run an online business on your own. A former teacher, Krista made the jump into entrepreneurship in 2009. She is known for her ability to help you get out of your own way and can take you from overwhelm to ease in minutes.

By tuning into Krista’s How Can This Be Easy podcast, you’ll be able to stop spending so much time navigating sticky situations. Instead, you’ll discover easy shortcuts to better businesses practices that make you look great and save headaches for all involved. You’ll come to understand the software, systems, and strategies you need to grow your online business. Each week she and her guests talk tech, business, and life. Listen in as she breaks all the things down so you too can find the easy way forward

    Everything You Need to Know About Master Reseller Rights and How Passive Income REALLY Works

    Everything You Need to Know About Master Reseller Rights and How Passive Income REALLY Works

    🤯 How many social media posts have you seen lately with people sharing how EASY it is to make thousands overnight selling digital products?

     

    👩‍💻 You know them, right? Attractive female. Drinking coffee ☕️ or typing away on her laptop. Grinning like she’s making bank all day long 😻. Saying something like:

     

    “Just me, waking up to find an extra 2k in my bank account ✌️! Just from selling digital products.”

     

    🧐 Which makes you feel like you’re missing an amazing opportunity so you watch it again, trying to get more information. I mean you MUST have missed something the first time through, right? People really can’t make 2k selling digital products while they sleep, right? 💥🚀

     

    🎙️ You guys! I’m spilling the tea.

     

    🆗 After 14 years of operating a digital business, I'm ready to give it to you straight.

     

    If you don’t waste time or money getting the facts on how this works (it can!), and you appreciate candor from a refreshingly honest + experienced business owner, you’re going to want to tune into today's episode.

    • 19 min
    Introducing The Roundabout - A Community for Women in NB with Erica Waddell

    Introducing The Roundabout - A Community for Women in NB with Erica Waddell

    As a female small business owner, it's important to know if there is funding available to help you grow your business. But most funding is controlled by government agencies who aren't allowed to market to you. Erica Waddell is a StoryBrand Certified Guide based in New Brunswick and she's recently launched an online community for Canadian women called The Roundabout. It's for women who are not only looking for funding but also skills and connections to strengthen their own businesses but to share what they know with other “commuters." 
     
    Tune in today and discover:
    • What exactly is The Roundabout
    • The real goal of the Roundabout
    • The importance of investing in your business.
    • The importance of having a mentor.
    • How this community can support you even if you don't live in New Brunswick.
    • AND SO much more!
     
    To see the full show notes, go to https://HowCanThisBeEasy.com/48

    • 39 min
    What You Need to Know About About Using AI Text Generators like Chat GPT in Your Business

    What You Need to Know About About Using AI Text Generators like Chat GPT in Your Business

    As a small business owner, it's important to stay ahead of the curve when it comes to marketing. With the rise of language generators like Chat GPT, you may be wondering how to best leverage this technology for your business. 
    Tune in today and discover:
    How text generators like Chat GPT actually work The pros and cons of using it out of the box What you need to be aware if you DO plan on using it The best ways you CAN leverage it in your business AND SO much more! To see the full show notes, go to https://HowCanThisBeEasy.com/47
     

    • 12 min
    The Power of Social Proof: How to Use Client Reviews to Grow Your Business

    The Power of Social Proof: How to Use Client Reviews to Grow Your Business

    Social proof is a powerful tool that can help you build trust with potential clients and show them that you’re an expert in your field. It’s a great way to demonstrate that you’re credible and that you have the experience and knowledge to back up your claims. 
    The reality is that new to you clients are more likely to trust and follow the opinions and behaviors of those they perceive as authorities or experts in a given field. When others endorse your business or products, it lends credibility and authority to your business, making it more attractive to potential clients. 
    Tune in today and discover: 
    What exactly is social proof  Creative ways to share social proof through video, graphics, and screenshots Why sharing social proof is so powerful How to encourage your clients to highlight the work you did for them How to share social proof even if you don’t have any clients, yet And SO much more! To see the full show notes for this episode head over to https://HowCanThisBeEasy.com/46

    • 11 min
    3 Mindset Hacks When You’re Caught Up in Overthinking and Procrastination

    3 Mindset Hacks When You’re Caught Up in Overthinking and Procrastination

    Today’s episode of the How Can This Be Easy Podcast focuses on the mindset challenges that many women over 40 face regularly:  overthinking and procrastination. These two challenges often prevent you from taking action in your business. 
    Tune in today and you’ll discover:
    Why perfectionism and fear of judgment are instigators in overthinking How engaging in negative self-talk, such as feeling inadequate or comparing yourself to others is contributing to your procrastination How to reframe your negative thoughts, practice gratitude, and use positive affirmations as mindset hacks to overcome negative self-talk How to practice self-compassion, focusing on progress rather than perfection And SO much more. To see the full show notes for this episode, head over to https://HowCanThisBeEasy.com/45
     

    • 16 min
    How to Grow Your Business with Email Marketing: Forget Social Media, Focus on Your Subscribers

    How to Grow Your Business with Email Marketing: Forget Social Media, Focus on Your Subscribers

    Sending regular emails to your subscribers is the easiest way to grow your business. Need more clients? Want to sell more products? I want you to stop looking at social media and instead turn your attention to your email list. 
    If you struggle with sending regular emails, I get it. I was once in your shoes too. Tune in today and discover:
    How to grow your business faster with email marketing The easiest way to use email to sell more products or services The common challenges and how you can avoid them including the fear of being too promotional and lacking compelling content ideas And SO much more! By following the tips in this episode, you can learn how to develop a regular email cadence, and grow your business faster.

    • 23 min

Customer Reviews

5.0 out of 5
4 Ratings

4 Ratings

whatwouldjanedo ,

Made for me!

Krista answers questions I don’t even know I need the answers to! So grateful for her leadership and expertise in an area that often leaves me feeling overwhelmed!

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