Marketing #Unfiltered Sophia

It’s been awhile since I invited you to be a FLY ON THE WALL of one of our problem solving coaching calls. 
Today we have 2 coaches: Heidi + Eleni 
Heidi:

 is a business coach for wedding professionals, she helps them book more weddings & have more freedom & time off.
She just had a high ticket launch that didn't go to plan. She thought it might be too expensive — and you know what? She totally might be right.
But I felt it was too early to break it apart and make it less expensive. I felt it could be because the right audience isn’t on her list so this is *actually* a growth issue OR that it could actually be a packaging issue. 

Listen in as we talk about strategically using surveys and some key shifts I’d make to how she’s positioning this offer. 
Resources: 
Here’s the survey mentioned in the call:
https://forms.gle/pLGDx8rEtBmdUukq7

Get her Testimonials that sell template: https://www.evolveyourweddingbusiness.com/testimonialsthatsell

Plus here’s her website + socials:
evolveyourweddingbusiness.com 

We’ve got Caryn Gillen on the show talking about networking. 
And boy do we get into some nitty gritty detail! 
We break down her framework step by step to make sure you’ve got tangible tips for: 


➡️Making a marketing plan 
➡️Doing the actual networking 
➡️And making sure the networking actually leads to something 


So, if growing your audience, collaborating, making business feel less lonely, or being discovered by new clients are goals you have for this year — let’s dive in!

Beth Wood runs an agency that helps you come up with gift experiences for clients, team members, and anyone that comes into your orbit as a business owner.

She had such good ideas around how to use gifting strategically and also shared some concrete ways this can up level the experience people have with your community. 


We cover:
When to share gifts — some of her ideas I had never heard before!! How to use gifting strategically The most incredible tax tip — get out your pen and paper for that one! What kinds of gifts you should be sharing How much you can expect to pay for something like this And way more. 
Resources from Beth: 
Check out her Branded Gift Giving Made Easy guide! 
Inside you’ll find a stress-free way to send personalized and branded gifts to your clients.

You’ll find it at her all new website: https://www.woodandcostudio.com/
Plus, follow her here: https://www.instagram.com/woodandcostudioshop

If you feel like launching and content creation is always an uphill battle – you’ll want to listen to this! 
We have Sheri on the show today and she is helping us use astrology to help our launches and content perform better. 
And let me tell you people, this is so cool. 
Sheri actually helped one of my friends have her best launch yet, so I knew I had to talk to her. 

We talked about how: 
To use astrology to identify what kind of content you should be sharing throughout the year (Hint: You don’t need to know your zodiac sign for this, you just need to know what month it is!) 

We also talk about how your launch strategy should shif throughout the year

Exactly what to look at when it comes to astrology Plus, she gives you the tools to put all this work into action … immediately, and for free. 
Tool #1:

Take the guesswork out out of your content marketing.

Inside, you will find a complete overview of all 12 Solar Months of Content Marketing Guidance.

Get it here: https://bit.ly/astrobiz-contentmktg
Tool #2:

The Astro Strategic Offer Alignment Workshop
In just 20 min you will uncover the key to crafting an irresistible offer that sells out your products or services.
https://sherimoise.com/offer-workshop-2024/

If you have coaching packages but not a fully fleshed out beginning to end offer OR if you have a fully fleshed out high ticket offer but are feeling frustrated because it’s not selling like it used to… you should listen to this. 
We talked about: 
1️⃣What the heck a high ticket offer is — I loved her definition!
2️⃣Her method for coming up with a high ticket offer. OOF – this is good. 
3️⃣How to PRICE a high ticket offer 
4️⃣And best of all, how the heck to sell your high ticket offer! She actually took us behind the scenes of a launch she was in *AS* we recorded this and it was soooo juicy. She walked through her strategy and explained why she’s doing things the way she’s doing things. 
In other words, buyers are valuing connections more than ever before, and Stacey uses this fact to build her high ticket strategies.

Yep! You’re gonna wanna listen if you’re a coach with an offer above $1,000.

Resources you can't say no to:

Stacey's Five Steps To Creating Your Irresistible Signature 1:1 Offer.

This is a mini-course for coaches and experts who want to build a 6-figure business simply and without spending ads...

https://www.staceybrassrussell.com/signature-offer-mini-course-unfiltered

I’ll be on Ellen Yin’s podcast, Cubicle to CEO, on Monday talkin’ about my text list Q+A party – which is my signature nurture event. 

In fact, last year, almost 100% of the people who took part in a Q+A invested in me in some capacity. 
So, I think it’s a really good episode for you to listen to. 
But first, I wanted to make sure you know… 
WHAT a nurture event even is How it fits into a marketing strategy Why content isn’t a marketing strategy 3 examples of *other* nurture events Why nurture events directly lead to sales Ya see? JUICY!