PodCraft | How to Podcast & Craft a Fantastic Show

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PodCraft | How to Podcast & Craft a Fantastic Show Podcast

PodCraft takes you from novice podcaster to confident broadcaster. We’ll teach you how to start and grow a successful podcast in our easy-to-follow seasons. Let’s start at the start with the groundwork and planning stages. Why do you want to podcast, who do you want to reach, and why? Then, let’s learn what we’ll need to record, publish, and distribute it. Once that’s done, we move on to marketing, growth, and monetisation. Here, we help you to reap the rewards of all your hard work. On PodCraft we also run regular Q&A episodes, offer analysis and data on the podcasting industry, and talk about the latest tools, tips, and tactics that are improving our own processes and workflows.

  1. 2 HRS AGO

    How to Create 24 Pieces of Content From One Video Podcast

    One of our IndiePod Legends on Season 20 was Daren Lake of the One Percent Better Runner podcast. Throughout the season, Daren talked passionately and enthusiastically about his content-stacking approach and how he produces each episode in a way that enables him to meet his target audience where they are - on dozens of different platforms. And the good news is that he's just laid out his entire framework for us, step by step. In ​How to Create 24 Pieces of Content From One Video Podcast​, Daren holds nothing back as he walks us through his remarkably effective workflow. This guide provides a straightforward process for creating 24 high-quality content pieces from a single episode, covering audio, video, written and image content. It’s a direct plan designed to enhance your podcast’s promotion efficiently and cost-effectively, helping you to achieve significant growth without extra frustration or financial burden. Also Mentioned Help Share the Podcast Discovery SurveyWork With Daren Lake & Pod Paste

    1h 5m

  2. SEPT 17

    Lessons Indie Podcasters Wish They Knew Before Launching

    Our indiepod legends have given us many insights, tips, and words of advice this season. They're speaking from positions of authority and experience, but they didn't get there overnight. On the final episode of Season 20, we'll dig into what they wish they'd known before they started and ask about some mistakes they see new podcasters make. Also MentionedThe Podcraft Academy - Let us help you launch and grow your show by giving you the tools to stay consistent.Established Podcaster? Tell us all about your show; we're always looking for future guests and case studies!Check out the full Season 20 episode list.

    44 min

  3. AUG 15

    Income Stream Lessons From 10 Top Indie Podcasters

    There is no shortage of potential income streams for your podcast. But rather than telling you all the things you could try, how about some real-world case studies from ten successful independent podcasters? Our recent survey suggested that only 1 in 4 indies monetize their content, despite the majority of them wanting to build some income streams. So, on this episode of Podcraft, we’re going to dig into the monetization methods and strategies that have actually worked for our IndiePod Legends, as well as the many that haven’t! The aim here is to show that while some revenue streams are a good fit for some, they don’t work so well for others. We’ll also answer questions like: WHEN should you try to monetize?What are some great on-ramps for smaller podcasts?Can monetizing your content hamper your creativity? The Podcasts The Joy of CruisingWild for ScotlandTravel N Sh!tBoard Game Design LabShe Well ReadFighting ThroughLush LifeThe Mindful Marketing PodcastI Should Be Writing

    48 min

  4. AUG 8

    What Gear, Software & Setups Do (500+) Podcasters Use in 2024?

    We haven’t run a podcast gear survey since 2019, and that was starting to feel like an awful long time ago. In fact, I wasn’t even born then. Captivated by the old black-and-white photos of Colin on his Penny Farthing, delivering printed copies of the data to the local town crier, I thought to myself, “Let’s do another one”. So we did. And here are the results. The Podcaster Gear Survey 2024

    41 min

  5. AUG 1

    Is “You Can’t Fix It in Post” Still Relevant Advice for Podcasters?

    I’ve lost count of the number of recordings I’ve had to pause or abandon because a lawnmower, siren, or enthusiastic dog has fancied getting in on the act. Back when we ran our podcast production service, clients regularly sent over audio that was full of distracting background noises. Not the ongoing hum of an AC unit or the gentle ambience of a cafe, but things like door slams, annoying desk tapping, or phones ringing. Then came the inevitable question, “Can you just edit that out?” followed by a patient explanation from our end that the noise was happening underneath the vocals, so if one was cut out, the other would be, too. Sure, spectral view tools and earlier iterations of iZotope RX were still exceptionally powerful. But I could never truly strip out a noise from underneath a conversation without it sounding like it was recorded underwater. And this isn’t just about noise. Reverb has always been notoriously hard to remove from voice recordings. On top of that, if one person sounded very obviously off-mic, it was impossible to bring them “on-mic” in post. But in 2024, audio software has suddenly evolved to the point where almost anything is possible. Reverb is no longer a huge issue, it can correct poor mic technique, and most background noise – even the intermittent stuff – can be removed without many folks being able to tell it was ever there in the first place. The beauty of this, too, is that the software often does it automatically. There’s no need to tweak any settings or go through the trial and error of more traditional Noise Reduction tools. Experienced audio pros might consider this lack of control, but remember – most podcasters are not audio pros. A great real-world example of this sorcery in action was our recent Podcraft episode on Podcasting 2.0 with Sam Sethi. I recorded the conversation outside The Podcast Show event in London, and several fire engines hurried past as we talked. I’m not sure what was going on, but maybe they took the LIT tag a bit too literally… Anyway, this wasn’t a deal breaker for the audio – the conversation was still audible. It could have been briefly distracting, but this is often the nature of on-location audio in urban areas. In a moment of curiosity rather than expectation, I ran it through Alitu, and was amazed to hear that the software had completely stripped out all the background noise. On top of that, you definitely couldn’t tell we were sharing a mic or even recording outdoors at all! Sam commented on this in episode 81 of the Podnews Weekly Review and was kind to credit me for my production skills. But in truth, all I did was upload the source file. It’s incredible to hear how far audio software has come. So many recordings that would once have been considered unfixable now have the capability to be transformed into studio-quality conversations. So, does that mean we can finally drop the ‘silk purse sow’s ear’ metaphor? Is “you can’t fix it in the post” obsolete advice? Is striving to record good, clean source material just an unnecessary barrier to content creation? You can probably make convincing arguments about the above, but before folks throw out their foam tiles, shock mounts, and general audio standards, here’s a countercase. Why You Should Still Record Good Clean Source Material (When Possible) If software can probably fix it, why worry about it in the first place? Good Enough Audio, or Great Audio? Whilst modern audio software can remove, repair, and rebuild bad audio, it can also enhance, polish, and optimise good audio. Taking some care to feed in the best source material possible can help your show become one of the best-sounding in your niche. Check out this case study from Lindsay’s piece on What Podcasts Do for Your Brain: Study participants listened to two-to-three-minute interviews from NPR’s Science Friday with altered sound quality. Co-author Eryn Newman said, “As soon as we reduced the

    24 min

  6. JUL 22

    What’s Missing From Your Process? With Joe Casabona

    On this episode of Podcraft, we have a special episode swap with our good friend Joe Casabona from Podcast Workflows. Podcast Workflows provides insights into how to improve your podcast systems and workflows — allowing you to create and grow a high quality podcasting by showing you how to best spend your limited time. Here, Joe will help us think about our own podcast workflows by encouraging us to think about what's missing from our existing processes. --------- One of my favorite Disney+ shows is Loki. It’s a truly fascinating look at time travel, predetermined events, and controlling your own destiny. And now I’m going to give you a major (if not very simplified) spoiler, if you haven’t seen it. In the finale, Loki masters the ability to “time slip,” or transport to any time, any place, in any timeline (for all intents and purposes, a timeline is a parallel universe). This also allows him to relive events over and over again. So as all of existence faces eradication, he can take as much “time” as he wants to learn how to save everything and everyone, on every timeline. He continuously, over thousands of years, learns everything he needs to learn, and practices, through trial and error, to improve his process, and his odds of saving everything and everyone. And while we don’t have thousands of years, or the ability to time travel, we do have the ability to take a step back and consider the question, “What’s missing?”

    23 min

  7. JUN 27

    What is Podcasting 2.0? And Why Should I Care?

    Podcasting has a tonne of strengths, but one of its biggest is its decentralised nature. A podcaster can upload their content to a hosting provider, and it can be consumed and enjoyed by people via many different platforms, apps, and directories. Read the full post: What is Podcasting 2.0, and why should I care? This was all made possible because of RSS, a 25-year-old technology that formed the foundations podcasting was built on. As you can imagine, this “find us anywhere you get your podcasts” approach has benefited the medium. It can’t be owned or controlled by any one company, and it meets listeners on their own terms. But, RSS-based podcast distribution in its traditional form has its challenges, too. For example, if one listening app gives you access to monetisation tools, those tools will only be available on that specific platform. And that might make up a tiny per cent of your overall listenership. Or, if another app has a comments feature, any comments left by listeners will only be visible in that specific app. So, although the way podcasting works is great – it can be even better. That’s why the Podcasting 2.0 initiative exists. What is Podcasting 2.0?Podcasting 2.0 is a collection of podcasters, app developers, and hosting providers who want to build on and enhance the way podcasts are distributed. This is done by coming up with and building new features (also called Tags) that various platforms can implement and support. On this episode, we find out more from Sam Sethi. Sam is the Chief Evangelist for the Podcast Standards Project. He’s also the CEO of TrueFans, the RSS Marketplace for Indie Content Creators, and the Podnews Weekly Review co-host. Also Mentioned: How Podcasting 2.0 Has LIT Up the Impact of Live Shows

    26 min

  8. JUN 18

    Email List & Social Media Strategies to Build a Podcast Community

    As we'll often tell you, you don’t need to use social media at all for your podcast. But many do. And if you want Facebook, Instagram, TikTok, or any other platform to be part of your podcasting strategy, then it makes sense to be as smart about it as possible. On this episode, we'll find out more about our Indiepod Legends' experience with social media, what they've learned over the years, and any tips or advice they have for us. We’re also going to learn about running an email list. A few of our podcasters are having brilliant results with email, and this is a great opportunity to get some tactics and takeaways for our own email strategies. Finally, many podcasters run interview shows, and this is another big overlap between content creation and podcast growth. On this episode, you’ll learn about running an impactful interview podcast, as well as how you can still present yourself as a thought leader on your topic, even though your focus is usually on an expert guest. The Podcasts Bring Your Product Idea to LifeThe Joy of CruisingWild for ScotlandTravel N Sh!tBoard Game Design LabShe Well ReadFighting ThroughLush LifeThe One Percent Better RunnerThe Savvy Social PodcastThe Euro TripI Should Be Writing

    49 min
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About

PodCraft takes you from novice podcaster to confident broadcaster. We’ll teach you how to start and grow a successful podcast in our easy-to-follow seasons. Let’s start at the start with the groundwork and planning stages. Why do you want to podcast, who do you want to reach, and why? Then, let’s learn what we’ll need to record, publish, and distribute it. Once that’s done, we move on to marketing, growth, and monetisation. Here, we help you to reap the rewards of all your hard work. On PodCraft we also run regular Q&A episodes, offer analysis and data on the podcasting industry, and talk about the latest tools, tips, and tactics that are improving our own processes and workflows.

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