180 episodes
Nudge Phill Agnew
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- Business
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5.0 • 21 Ratings
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Ever noticed how the smallest changes can have the biggest impact? On Nudge, you'll learn simple evidence-backed tips to help you kick bad habits, get a raise, and grow a business. Every bite-sized 20-minute show comes packed with practical advice from admired entrepreneurs and behavioural scientists. Nudge is fast-paced but still insightful with real-world examples that you can apply - this is not your average business podcast.
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Rory Sutherland on Big Macs, Fixing Taxes and Quitting Smoking
In today’s episode of Nudge, Rory Sutherland explains:
When to tell smokers to quit smoking
How to double McDonald’s orders
Ways to make Londoners recycle
Why pensions schemes are broken
How to make high earners pay more tax
You won’t want to miss this.
(Warning this episode contains explicit language).
Rory’s book Alchemy: http://tinyurl.com/3ucjy6rz
Sign up to the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list -
6 scientifically-proven persuasion techniques
I’ve spent 200 hours interviewing persuasion experts. Today, I share the persuasion tactics that actually work.
Join the free Science of Persuasion Course: https://nudge.ck.page/persuasion-course
Reddit ads: https://imgur.com/a/BsCwx7n
Reddit ads results: https://imgur.com/a/iEB4W79 -
The overlooked secret to better writing
I wish I had followed Prof Todd Rodgers’ advice earlier.
Writing for Busy Readers book: https://writingforbusyreaders.com/
Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list
Churchill’s plea for brevity: https://blog.nationalarchives.gov.uk/churchills-call-for-brevity/ -
Can knowing more make you enjoy less?
I used to love football, but nowadays I’m indifferent towards it. Today on Nudge, Professor Sarah Moore explains why.
Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list -
Why Amazon paid staff $5k to quit
In today’s episode of Nudge, Uri Gneezy explains why Amazon paid staff $5,000 to quit, how he got Singapore taxi drivers to walk more, and how Pret made their staff friendlier.
Uri’s book Mixed Signals: https://tinyurl.com/28mh4kke
Follow the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list
Uri's previous episodes on Nudge: Episode One / Episode Two -
The £500 million marketing mistake
In 1991, CEO of one of the UK’s largest high street brands lost £500m in value overnight. He almost caused his company to go bankrupt, which ultimately led to his dismissal and a complete company rebrand. In today’s episode of Nudge, I share his story, explaining the psychology behind why this happened and some messaging advice that every marketer needs to know.
Sign up to the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list
Episode 70 of Nudge: https://tinyurl.com/vk2cxcuc
Classic VW ad: https://tinyurl.com/52t4xny2
Avis "Try harder": https://tinyurl.com/4k93t3zv
Ratner’s speech in full: https://youtu.be/Nj9BZz71yQE?si=Rf4Z0jkeofH4bQtk
The Wasp (1984) book reviews: https://tinyurl.com/2mxhk6wf
Customer Reviews
Always informative, Often Inspiring and a couple of suggestions
I really like this podcast. I almost always walk away with something to consider. The shows are between 10 and 20 minutes - so I can listen to a whole episode as I’m driving to the office. It doesn’t have so much fluff that other podcasts have such as playing music between segments, chit-chat/small-talk or running ads, both of which try my patience.
Phill gets into the topic quickly and then gets out just as fast. At the same time, he re-states what his guests are saying often with a small but relevant amount of elaboration. Very helpful.
It’s so well done that I’ve been burning the Nudge candle at both ends by listening from the beginning along with the most current episodes.
Suggestions:
1) More B2B - that’s the space I’m in. A number of B2C things just can’t be played in B2B.
2) Have the guests use microphones or at least test their audio ahead of time. Some are impossible to decipher. The great thing is, as mentioned above, Phill always recaps what they say so all is not lost.
Bottom line: Time well spent for anyone in marketing.
Jedi Mind Tricks
Fantastically insightful podcast. Phil serves up some truly amazing tips, insights, and exploration of behavioural science and how it applies to marketing. I regularly grab ideas from his show to test with clients and my own business. The guests he has on are fantastic and he has overloaded my reading list with great books he recommends.
WARNING: Binge worthy content
WARNING: If you start listening to this podcast, you may not be able to turn it off.
Nudge is a brilliantly crafted podcast. Thoughtfully composed, arranged in an easily consumable format — Phil has struck gold with this binge worthy show.
If you’ve always wondered what really makes people act the way they do, this podcast is for you! Phil breaks down the concepts of behavioral science in a way anyone can easily understand.
Woven in are fascinating stories, poignant interviews and every show is packed with practical takeaways. This show masterfully studies complex subject matter and extracts true value offering insight to hidden gems time-after-time.
A must listen for anyone truly serious about marketing. You won’t be disappointed.”
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