184 épisodes
Nudge Phill Agnew
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- Business
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5,0 • 21 notes
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Ever noticed how the smallest changes can have the biggest impact? On Nudge, you'll learn simple evidence-backed tips to help you kick bad habits, get a raise, and grow a business. Every bite-sized 20-minute show comes packed with practical advice from admired entrepreneurs and behavioural scientists. Nudge is fast-paced but still insightful with real-world examples that you can apply - this is not your average business podcast.
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The speech that put a man on the moon
It seems inevitable to us now that someone would eventually land on the moon. But back in 1962 that wasn’t so certain. With the ever-rising costs of the Apollo space program, and a huge amount of tax needed from each US citizen, JFK struggled to convince people. That was until one speech on a sunny day in September. This speech went down in history, persuading the nation to reach for the moon. In today’s Nudge, I explain the psychological tactics Kennedy used to make that speech so compelling.
Sign up to my newsletter: https://www.nudgepodcast.com/mailing-list
Tali Sharot’s book The Influential Mind: https://tinyurl.com/ytvpyuk2 -
“Don’t be fooled by this sales trick” Chris Voss
Chris Voss, the FBI’s former chief hostage and kidnapping negotiator, shares how to succeed in any negotiation.
Chris’s newsletter: https://www.blackswanltd.com/the-edge
Chris’s book: https://www.blackswanltd.com/never-split-the-difference
Follow the Nudge newsletter: https://nudge.ck.page/profile -
FBI hostage negotiator shares his worst mistakes
Chris Voss, former chief hostage and kidnapping negotiator for the FBI, shares the worst negotiation mistakes you can make.
Chris’s newsletter: https://www.blackswanltd.com/the-edge
Chris’s book: https://www.blackswanltd.com/never-split-the-difference
Follow the Nudge newsletter: https://nudge.ck.page/profile -
10 pricing tips from 10 pricing experts
In the 5 years I’ve run Nudge, I’ve interviewed 10 experts on pricing. These aren’t run-of-the-mill LinkedIn gurus. They’re peer-reviewed researchers from some of the world’s most prestigious universities. Today, I reveal their top 10 pricing tips.
Join the free Science of Persuasion Course: https://nudge.ck.page/persuasion-course -
“It's How McDonald’s Make Men Binge” Rory Sutherland
In today’s episode of Nudge, Rory Sutherland explains:
When to tell smokers to quit smoking
How to double McDonald’s orders
Ways to make Londoners recycle
Why pensions schemes are broken
How to make high earners pay more tax
You won’t want to miss this.
(Warning this episode contains explicit language).
Rory’s book Alchemy: http://tinyurl.com/3ucjy6rz
Sign up to the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list -
6 scientifically-proven persuasion techniques
I’ve spent 200 hours interviewing persuasion experts. Today, I share the persuasion tactics that actually work.
Join the free Science of Persuasion Course: https://nudge.ck.page/persuasion-course
Reddit ads: https://imgur.com/a/BsCwx7n
Reddit ads results: https://imgur.com/a/iEB4W79
Avis des utilisateurs
Always informative, Often Inspiring and a couple of suggestions
I really like this podcast. I almost always walk away with something to consider. The shows are between 10 and 20 minutes - so I can listen to a whole episode as I’m driving to the office. It doesn’t have so much fluff that other podcasts have such as playing music between segments, chit-chat/small-talk or running ads, both of which try my patience.
Phill gets into the topic quickly and then gets out just as fast. At the same time, he re-states what his guests are saying often with a small but relevant amount of elaboration. Very helpful.
It’s so well done that I’ve been burning the Nudge candle at both ends by listening from the beginning along with the most current episodes.
Suggestions:
1) More B2B - that’s the space I’m in. A number of B2C things just can’t be played in B2B.
2) Have the guests use microphones or at least test their audio ahead of time. Some are impossible to decipher. The great thing is, as mentioned above, Phill always recaps what they say so all is not lost.
Bottom line: Time well spent for anyone in marketing.
Jedi Mind Tricks
Fantastically insightful podcast. Phil serves up some truly amazing tips, insights, and exploration of behavioural science and how it applies to marketing. I regularly grab ideas from his show to test with clients and my own business. The guests he has on are fantastic and he has overloaded my reading list with great books he recommends.
WARNING: Binge worthy content
WARNING: If you start listening to this podcast, you may not be able to turn it off.
Nudge is a brilliantly crafted podcast. Thoughtfully composed, arranged in an easily consumable format — Phil has struck gold with this binge worthy show.
If you’ve always wondered what really makes people act the way they do, this podcast is for you! Phil breaks down the concepts of behavioral science in a way anyone can easily understand.
Woven in are fascinating stories, poignant interviews and every show is packed with practical takeaways. This show masterfully studies complex subject matter and extracts true value offering insight to hidden gems time-after-time.
A must listen for anyone truly serious about marketing. You won’t be disappointed.”
Palmarès des balados : Business
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