332 episodes
SEO in 2024 Majestic.com
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- Business
SEO is continuing to change at an alarming pace. And yet, in some sense, the principles of good SEO remain the same.
Hello, and welcome to SEO in 2024 – a significant repository of current thinking from many of the world’s leading SEOs.
We're pleased to be able to welcome you to the third book and third series in this podcast, now well and truly an annual tradition, brought to you by Majestic.
“This is the most actionable book in SEO! A must-read to go through the top tips for the year.”
ALEYDA SOLIS
SEO Consultant & Founder, Orainti
“There is NO better resource for the latest up-to-date (and ahead-of-the-curve) SEO advice than this book series! Don't start your new year without this book!”
PAM AUNGST CRONIN
President, Pam Ann Marketing & Stealth Search & Analytics
“This is an insanely awesome collection of tips and information from most of the top minds in digital marketing. Instead of the generic "SEO for Dummies" approach, it's real-world tactics and tips from ridiculously smart marketers, so it's a book that's literally packed with immediately actionable information that can change how you work TODAY!”
GREG GIFFORD
Chief Operating Officer, SearchLab Digital
“SEO continues to expand into an all-encompassing field that touches all aspects of marketing, technology, communication, branding, psychology, and more. That's a vast field - and one that's increasingly hard to keep up with.”
JONO ALDERSON
Independent Technical SEO Consultant
“Few other works encapsulate the newest, cutting-edge advice from venerable titans of SEO. There are always goodies weaved throughout, if you read nothing else - read this.”
NIK RANGER
Senior Technical SEO, Dejan Marketing
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Don’t let AI take over your content strategy - with Alex Moss
David and Alex discuss the importance of not letting AI take over your content strategy.
Talking points include:
What is a good use of AI?
How do you know if you’re using AI too much?
How do you measure the impact of creative, helpful and unique storytelling?
Why will this always shine through?
Why won’t AI ever take over creative, helpful and unique storytelling??
How do you use AI tools most effectively? -
Update your information on Wikipedia/Wikidata - with Josh Greene
David and Josh discuss the impact of updating your information on Wikipedia/Wikidata.
Talking points include:
What is Wikidata for the uninitiated?
How does Wikipedia and Wikidata impact search results?
How does the new AI world use Wikipedia and Wikidata?
What information do you need to update to take advantage of this?
Should you update your Wikipedia listing by yourself?
How often should you update or refresh your listings?
How do you think AI will continue to evolve to make use of Wikipedia and Wikidata?
Are there any other Wiki sites that SEOs should be aware of? -
Change and challenges are inevitable in SEO - with Sarah McDowell
David and Sarah discuss how change and challenges are inevitable in SEO, and what to do about this.
Talking points include:
How often is it changing?
How often do rankings change?
What trends do we need to look for?
Should we bother with chasing algorithms?
What is Google changing about the SERP?
What do we do when Google takes something away?
AI – challenge, people worried about taking jobs - what are the solutions?
What do SEOs need to get familiar with when it comes to AI? -
2024 will be the marketing era of “do more with less” - Adriana Stein
David and Adriana discuss how 2024 will be the marketing era of “do more with less” and the way to do that with SEO is have air tight people operations.
Talking points include:
Why “do more with less”?
Is this because of AI?
In-house or agency side?
What are the pros and cons?
Can you get as much done?
What is the ultimate team size? -
Elevate the value of SEO by developing internal capabilities - agency vs in-house - Luis Rodriguez
David and Luis discuss elevating the value of SEO by developing internal capabilities - agency vs in-house.
Talking points include:
Is in-house best?
What should be done in-house vs agency-side?
How do you identify what is best for you , benefits or downsides .
What is more efficient?
Importance of teams feeling familiar across organizations - is automation diluting learning opportunities for new SEOs? -
There's a lot that SEOs can learn from Paid Search - with Dave Cousin
Dave Cousin believes that SEOs like to think Paid Search is easy, they get all the data they need in black and white; so why then don't we SEOs use paid search's data to make things a bit easier for us?
Discussion points include:
Why should SEOs be working more closely with paid search?
How can paid search make the SEO’s life easier?
What can SEOs learn from paid?
What can paid learn from SEOs?
Why is this particularly relevant for 2024?
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