Spa Business Mastery Kirsten Foss

Welcome back to the Spa Business Mastery podcast! I'm Kirsten Foss, and in this episode, we're diving into a unique approach to spa marketing. Forget traditional tactics; we're exploring how numerology can help you find your soulmate clients. Let's uncover how numerology can transform your marketing strategy and bring in clients who truly resonate with your spa.



In this episode I cover:


Understanding Traditional Client Profiling
Introducing Numerology in Marketing
The Concept of Cardology in Ideal Client Profiling
Personal Insights and Real-Life Spa Business Applications
How to Implement Soulmate Client Attraction

Using numerology to find your soulmate clients isn't just a novel idea—it's a game-changer. By aligning your marketing with deeper, inherent traits, you create a magnetic pull that brings the right clients to your spa. This approach not only simplifies your marketing efforts but also ensures you build meaningful, lasting relationships with your clients.

Ready to discover your soulmate clients? Book your Numerology Blueprint Reading as the first step to transforming your client attraction efforts. Don't forget to check out my upcoming posts for more insights and tips! 



🔔 Hit subscribe to hear about upcoming spa business, marketing & numerology topics!

🚀 Visit my Website for more spa marketing tips- ⁠https://www.kirstenfoss.com

In the ever-evolving spa industry, maintaining client relationships can often feel like a delicate dance. What if you could harmonize your business strategies with ancient wisdom to create a more fulfilling experience for both you and your clients? Our latest podcast episode dives into just that—combining the gentle guidance of numerology with modern client care and retention systems. Together, we'll explore how to nurture long-term relationships and foster meaningful business growth.

In this podcast you'll learn about...



Numerology and Client Relationships:


Importance of harmony and balance in client interactions.


Avoiding pitfalls of overgiving and control tendencies linked to low vibrations of 6 energy.



Effective Client Onboarding:


Strategies to combat client attrition.


Emphasizing the significance of long-term client relationships over single visits.



Online Spa Booking Systems:


Benefits of efficiency and convenience.


Addressing challenges such as incomplete client forms.


Implementing clear expectations and follow-ups to enhance compliance.



Personal Connections and Communication:


The role of professional communication in fostering strong client relationships.


Teaching clients how to respect and treat service providers.


Ensuring harmony and balance in all client interactions.



Post-Treatment Spa Consultations:


Importance of clear communication and detailed documentation.


Simplifying home care recommendations to avoid overwhelming clients.


Utilizing SOAP notes for effective treatment tracking and trust-building.



Gratitude and Personal Touch:


Sending personalized thank you letters via snail mail to strengthen client connections.


Highlighting spa values and expressing gratitude in communications.



Spa Client Retention Strategies:


Implementing bounce-back coupons and snail mail campaigns.


Using personalized win-back emails to re-engage inactive clients.


Emphasizing individualized attention and outreach to VIP clients.



Actionable Steps for Spa Owners & Managers:


Develop a comprehensive client onboarding process to enhance retention.


Optimize online booking systems with follow-up protocols to ensure client compliance.


Foster personal connections through professional, harmonious communication.


Implement detailed post-treatment consultations and SOAP notes for consistent client care.


Use personalized thank you notes and retention strategies to maintain and re-engage clients.



Join us as we explore these insightful strategies to elevate client care and achieve business success in the spa industry! Have any questions or need personalized advice? Reach out to me at kirsten@kirstenfoss.com or connect with me on YouTube, Instagram and Facebook.

As we step into July 2024, many of us are still reeling from June’s tumultuous number 5 energy. If June felt like a whirlwind, you’re not alone. But there’s a silver lining: July’s numerological forecast is guided by the number 6, promising peace, harmony, and karmic balance.

In this episode, you’ll learn how to harness July’s number 6 energy in your spa or wellness business:

Transition from June to July:


After June’s chaotic number 5 energy, July’s number 6 brings peace, harmony, and karma.

Numerology Insights:


Explanation of numerology based on Pythagoras’ methodology, encouraging listeners to discover their ruling number.

High Vibration of Number 6:


Nurturing, love, creativity, beauty, service, justice, and focus on home and family.

Low Vibration of Number 6:


Perfectionism, worry, control issues, blame, and drama; especially pertinent for spas.

Personal Growth and Karmic Cycles:


Importance of eliminating negative influences and breaking karmic cycles for peace and growth.

Post-2012 Consciousness Shift:


Opportunities to elevate awareness and overcome subconscious patterns through love and prioritizing what matters.

Spa Business Leadership:


Team Relationship Development: Setting boundaries, handling problematic behaviors, emotional and heart intelligence, effective communication, and structured onboarding.
Client Relationship Enhancement: Focus on treatment results, education, home care programs, and client retention through training and coaching.

Significant Dates in July 2024:


Energy portals on July 2nd (8/8 Portal) focusing on abundance, money, and boundaries.
Utilize the new moon on July 5th to set goals and harness the month’s harmonious energy and financial opportunities with partnerships.

Additional Recommendations:


Book a numerology reading or forecast for personal and business insights.
Join The Soul Spa Business Membership for all of July’s Power Portal Days: A community for those integrating spirituality into business, offering support, coaching discounts, and numerology readings.
Read “The Power of a Positive No” by William Ury.
Implement manuals and procedures to enhance team development and client experiences.

Embrace the power of numerology and unlock your potential this July! Questions about business numerology? Find more info here.

In the peaceful and luxurious world of spa businesses, the calm you provide your clients can sometimes hide the complex, often tricky dynamics happening behind the scenes. As a spa owner or manager, keeping your team in harmony is key to reaching your business goals. In this week’s podcast episode, we explore the art and science of managing challenging team members, highlighting the importance of strong leadership, clear communication, and well-defined processes.

In this podcast you’ll learn about the power of spa training manuals: 

Importance of Addressing Problematic Behavior:


Strategies to tackle gossiping and rule-breaking.


Maintaining team dynamics and business objectives.



Effective Leadership:


Establishing structures to minimize conflicts.


Handling issues with compassion and respect.



Preventive Measures:


The significance of proper onboarding and training.


Creating a solid training program with documented policies and procedures.



Personal Experiences:


Transitioning from solo operations to managing a team.


Real-life examples of handling breaches in confidentiality and job performance issues.


Implementation of staff handbooks and operations manuals to set clear business boundaries.



Organizational Tools:


The role of manuals in outlining company values, team values, and company culture.


Using these manuals as recruiting filters, training guides, and disciplinary tools.



Spa Training Manual Resources:


Insights into the spa manager manual co-created with real-world protocols from a high-end, large facility (60+ staff)


Coverage of team dynamics, client interactions, business operations, recruitment, training programs, disciplinary procedures, and performance reviews.


Introduction of an 8-week spa manager training program with personalized coaching calls.



Why You Should Tune In

Managing a spa is no small feat, and navigating team dynamics can often feel like walking a tightrope. This podcast episode offers practical advice, personal experiences, and valuable resources to help you master the art of spa management. Whether you’re struggling with problematic team members or looking to establish a more structured, harmonious work environment, the insights shared in this episode are sure to provide the guidance you need.

So, tune in to this week’s podcast and take the first step towards creating a cohesive, dynamic team that works together to achieve your business goals. Your path to effective spa management starts here!

Welcome to another episode of The Spa Business Mastery Podcast, where we empower beauty business entrepreneurs to create thriving businesses that are profitable and purposeful. Today is our June business forecast where we're diving into the transformative power of June’s energy of change - and how you can harness it to achieve the freedom you’re seeking. 



In this podcast episode you’ll learn about:



Understanding the Energetic Shift:


The significance of moving from 4 energy (stability, structure) to 5 energy (change, freedom).




Freedom through discipline; making choices as a pathway to achieving freedom and success.



The High/Low Characteristics of the 5:


Common beauty business strengths & challenges that show up when the 5 energy of CHANGE is active 


Traits of individuals with a life path number 5, focusing on their freedom-seeking, agent of change, wild & free energies! “Don’t hold me back!” they’ll say! 



Embracing Change Through Discipline:


The role of discipline in navigating change and fostering personal and professional growth.


Business growth often comes after personal development & spiritual growth.



Importance of Playfulness and Joy:


Balancing work “must do’s” with elements of playfulness, adventure, and joy to keep low 5 vibrations at bay.


Personal anecdotes and tips for incorporating laughter and playful activities into daily life. 



Numerology & Lunar Business Power Days in June:


Discussion on numerology “power portals” in June.


Key dates & strategies for enhancing creativity and enjoyment while maintaining business structure.


An invitation to join the Soul of Spa Membership for deeper discussions on spirituality in business. Join us for our June meeting on Monday, June 3rd at 10 am! 



Kirsten's favorite quote about change:

“It’s not happening TO me, it’s happening FOR me.”



Beauty Business Inquiry Questions To Work With the 5 Energy:


Where am I feeling a lack of freedom in my business? Financial, time, energy, resources? 


Where am I lacking discipline in my business? Financial, time, energy, resources?


What choices do I need to make to feel some relief?


Am I noticing when I’m distracting myself from the tasks that help me reach my goals?  




Where am I lacking joy in my life? Where can I explore playfulness, fearlessness, adventure, freedom? 



As we embrace the dynamic 5 energy of June, remember that change is a powerful catalyst for growth and transformation. By making mindful choices, balancing discipline with playfulness, and seeking support when needed, you can navigate your leadership and beauty business growth with more flow and ease. As change-makers in the spa industry, freedom and joy are not just destinations but integral parts of your journey.

Thank you for joining us today. We hope you feel inspired to embrace the changes ahead and create a beauty business that truly reflects your highest aspirations. Stay tuned for more insights and tips on building a successful, joyful beauty business. Until next time, keep shining and creating with intention!

If you're feeling frustrated with your spa's copywriting and struggling to connect with your audience, then you are not alone! Many spa owners find themselves stuck in a cycle of ineffective messaging that fails to resonate with potential clients, leading to missed opportunities for growth and engagement. 



In today’s episode of The Spa Business Mastery Podcast: Spa Marketing With Delia, I sat down with my friend and stellar copywriter, Sam from Search & Social where we uncover the secrets of effective copywriting tailored specifically for your spa audience!



In this episode, you will be able to:


Master spa marketing copywriting techniques to captivate your audience and boost bookings.




Craft detailed spa audience personas to tailor your marketing messages effectively.




Uncover your spa's unique tone of voice to create a consistent and compelling brand identity.




Learn how to write engaging spa treatment descriptions that entice and inform potential clients.




Discover how to seamlessly incorporate SEO into your spa website content for improved online visibility.





The key moments in this episode are:



00:01:22 - Tailoring Copy to Spa Audience 

00:04:23 - Importance of Spa's Tone of Voice 

00:06:34 - Overcoming Copywriting Challenges 

00:09:43 - Utilizing Storytelling in Copywriting 

00:12:59 - Creating Consistency in Marketing Channels 

00:15:41 - Integrating SEO in Copywriting 

00:17:50 - Improving Copywriting Skills 

00:19:45 - Seeking Copywriting Assistance



The resources in this podcast are:


Email delia@virtualspabusinessmarketing.com to explore spa copywriting packages and marketing services.


Book a free Get Acquainted call with Delia to chat more about how she can help with revamping your spa’s website, email marketing, or social media copy.


Bookmark this episode for future reference when working on your copywriting skills.


Visit kirstenfoss.com to check out all the marketing services offered by Virtual Spa Business Marketing!