101 episodes

Welcome to Spa Business Mastery, a podcast that teaches team and solo spa owners how to scale their business growth and impact by implementing thriving systems and strong leadership.

My name is Kirsten Foss, and over the past 25 years I've been an esthetician, spa owners, and business-and-marketing strategist. Join me today to start cultivating a bountiful spa business.

https://www.kirstenfoss.com/

Spa Business Mastery Kirsten Foss

    • Business
    • 4.0 • 4 Ratings

Welcome to Spa Business Mastery, a podcast that teaches team and solo spa owners how to scale their business growth and impact by implementing thriving systems and strong leadership.

My name is Kirsten Foss, and over the past 25 years I've been an esthetician, spa owners, and business-and-marketing strategist. Join me today to start cultivating a bountiful spa business.

https://www.kirstenfoss.com/

    Spa Dollars and Sense: Untangling Bookkeeping Challenges

    Spa Dollars and Sense: Untangling Bookkeeping Challenges

    Hey, Spa Owners! Do you dread tax time and struggle with bookkeeping challenges? Have you been told to simply hire a financial team and expect everything to fall into place, only to end up feeling overwhelmed and frustrated?

    If you can relate to the pain of trying to keep your books in order without seeing the results you need, you're not alone. Let's untangle the complexities of bookkeeping and discover the key to efficient financial management and growth for your spa business.



    Lilly Cook - Spa Owner & Certified CPA

    Introducing Lilly Cook, the heart and soul behind Oasis Skincare nestled in the serene landscapes of southern Illinois. With a genuine commitment to financial health and longevity in the spa industry, Lilly's expertise illuminates pathways through the maze of bookkeeping challenges our industry faces. Her insights not only demystify the financial landscape but also pave the way for sustainable growth and prosperity for spa owners.



    Even if you are outsourcing things, you get to delegate, you do not get to abdicate. So you still have to be an active member in your bookkeeping process, because it's garbage in, garbage out. - Lilly Cook



    In this episode, you will be able to:


    Listen to savvy financial management advice from a spa owner who is also a certified bookkeeper, igniting profitability and long-term sustainability.


    Discover the crucial role of bookkeepers in driving small business success, especially for spas.


    Unlock the treasure trove of advantages that having a CPA onboard your financial crew brings, propelling strategic growth and ensuring compliance.


    Embrace your unique role in the bookkeeping journey to gain hands-on insight into your spa's financial vitality while fostering control and clarity.


    Discover why specialized bookkeepers versed in the nuances of spa operations, effortlessly streamline financial processes and amplifying your bottom line.



    Timestamps: 


    00:00:54 - How I know Lilly Cook, spa owner AND bookkeeper, and how she came to master both roles.


    00:04:09 - How Lilly got out of the her treatment room to take on more of a CEO role in her spa business


    00:06:16 - How Lilly was able to receive financial assistance so quickly during COVID shutdowns


    00:08:33 - The disconnect between spa & bookkeeping software and how it can trigger a cascading downwards spiral of overspending and becoming cash-strapped


    00:13:23 - The importance of choosing a bookkeeper that is niched in salon or spa business.


    00:19:40 - The difference between a bookkeeper and CPA; which one you want managing your daily bookkeeping to save you money.


    00:23:40 - How to work with a spa bookkeeper virtually.


    00:26:31- Lilly’s voice of reason for staying in control of your spa finances: delegating vs abdicating.



    Unlock the Power of Spa-Specific Bookkeepers

    Having a specialized bookkeeper is essential for managing both daily transactions and maintaining accurate financial records in the spa industry. Lilly encourages spa owners to build a strong working relationship with their bookkeeper, combining open communication and necessary access to tools and documents. A good bookkeeper can help identify financial leaks, reduce unnecessary expenses and ensure effective inventory management. In fact, it’s my opinion that a good bookkeeper should be on every spa owner's business support team to save you time, money and your sanity! 

    Spa Bookkeeping Clean Up for 2024 Taxes

    Visit Skincarebookkeeper.com  to learn more about Lilly Cook's bookkeeping services tailored specifically for the spa industry. Whether you need cleanups for the end of 2023 or ongoing bookkeeping support, you can find more information and contact details on her website.





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    • 31 min
    Boosting Website Visits: Expert Tips for Spa Owners to Increase Online Presence and Maximize Profits

    Boosting Website Visits: Expert Tips for Spa Owners to Increase Online Presence and Maximize Profits

    Are you struggling to attract clients to your spa website, despite creating compelling content and a visually appealing design? Well, what if I told you that the key to increasing your online presence lies in strategies that don't require a hefty marketing budget?

    Today on Spa Marketing With Delia I’m chatting with my friend Drew, a marketing expert from Search & Social. In this episode he reveals surprising techniques that can help spa businesses compete with the big brands and draw in more Ideal Clients, increase bookings and skyrocket your online sales! 

    From leveraging localized marketing to maximizing the power of social media and Google ads, these insights could be the game-changer you've been searching for. 



    In this episode you will: 


    Discover effective spa marketing strategies for boosting website traffic and client conversions.


    Learn how to develop a compelling content strategy tailored specifically for spa businesses.


    Uncover the secrets to engaging and connecting with clients through social media.


    Gain insights into leveraging website data analysis to enhance your spa marketing efforts.


    Get professional assistance in creating impactful social media advertising campaigns for your spa.



    The key moments in this episode are:

    00:02:19 - Understanding the Spa Marketing Funnel

    00:05:46 - Building Awareness through marketing strategies

    00:09:34 - Engaging with Potential Clients on Social Media

    00:11:52 - Leveraging Social Media Content on the Website

    00:12:53 - Customizing Content for Different Audiences

    00:13:44 - Utilizing Data for Ad Campaigns

    00:15:33 - Importance of Professional Social Ad Management

    00:17:02 - Boosting Posts for Increased Visibility



    Ready to Maximize Your Online Impact? Implement These 5 Key Strategies to Enhance Your Online Presence and Drive Conversions




    Google Analytics - Implement Google Analytics on your website to capture important data about your website visitors, such as demographics, behavior, and interests. This data will help you understand your audience and tailor your marketing strategies accordingly.


    Social Media Engagement - Encourage engagement on your social media posts by prompting followers to take action, such as leaving a comment, sharing the post, or saving the content for later reference. Engaging content can lead to increased visibility and brand recognition.


    Boosted Posts - Consider boosting posts on social media that have already gained organic traction. Boosting a post can extend its reach to a wider audience, including friends of followers, and increase its visibility and engagement.


    Conversion Ads - Utilize conversion ads on social media platforms to drive specific actions, such as booking appointments, making phone calls, or completing purchases. These ads can be targeted to individuals who have shown engagement with your brand and are more likely to convert.


    Localized Marketing - Implement localized marketing strategies by setting specific parameters for your ad campaigns, such as targeting a particular age group, interests, and geographical location. This can help maximize the impact of your budget and reach potential clients in your local area.





    “Your website should be set up and built to convert. There's lots of opportunities on there for different conversion points, whether that's a phone call, a booked appointment, a lead form, whatever that might be.” - Drew James - Search & Social



    Are you ready for more bookings and sales in your spa? Stay tuned as we uncover the secrets to boosting your online presence and attracting more Ideal Clients. 

    • 26 min
    Boost Spa Sales & Bookings in 5 Minutes: The Power of a Daily Client Checklist

    Boost Spa Sales & Bookings in 5 Minutes: The Power of a Daily Client Checklist

    🌟 Calling all spa owners in need of a cash flow boost! 🌟Let's talk about maximizing sales & bookings in the spa industry—it's not just about selling products; it's about fostering genuine connections with our clients & providing the results they asked for. 💖

    In times when we need an immediate increase in cash flow, focusing on our existing clients' needs and preferences can work wonders. By understanding their journey with us and recommending products tailored to their unique needs, we not only drive sales but also elevate their spa experience. ✨

    It's time to unlock growth and ensure a steady cash flow by prioritizing our clients' well-being and satisfaction. Be sure to download the free Daily Client Prep Checklist!



    🔔 Hit subscribe to hear about upcoming spa business & marketing topics

    📲 Connect with us on Instagram! 

    🚀 Visit our Website for more spa leadership & business tips- https://www.kirstenfoss.com

    • 20 min
    February 2024 Numerology Forecast

    February 2024 Numerology Forecast

    Embrace the power of fresh starts and new beginnings this February! ⁠



    Calling all spa owners: Dive into the energy of the 1 with our exclusive Numerology Forecast for February 2023. Discover how to use the energy of innovation, fresh starts, independence and visioning can elevate your spa business sales & leadership. ⁠



    Tune in for insights on leveraging the 1 energy for success and growth.

    • 29 min
    Solo’s & Start Ups: Your New Spa Website – Start Simple or Go Big?

    Solo’s & Start Ups: Your New Spa Website – Start Simple or Go Big?

    A big question that's on the minds of many overwhelmed and cash-strapped new spa owners: 

    Start Simple or Go Big?

    I’m talking about the importance of an online presence.

    If you're a solo or startup spa owner, wondering whether you really need a fancy-pants website right out of the gate, the answer is no, but you still need online visibility to attract new clients.

    Get ready to enhance your online presence so you can increase your bookings and sales. This episode is a must-listen!



    Loved this episode? Let us know what spa marketing topics you want to hear next!

    🔔Hit subscribe to hear about upcoming spa marketing topics!

    📲Connect with us on Instagram! https://www.instagram.com/kirsten_foss/

    🚀Visit our Website for more spa marketing tips- https://www.kirstenfoss.com

    • 13 min
    Resilience and Renewal: 4 Ways to Navigating the Road to Higher Spa Sales in 2024

    Resilience and Renewal: 4 Ways to Navigating the Road to Higher Spa Sales in 2024

    As January unfolds, we collectively embrace it as a fresh start, a canvas upon which we can paint new aspirations. For spa owners like you, this moment calls for a pause, a reflective glance back at the landscape of 2023 before setting sail into the uncharted waters of 2024.

    Looking back isn't just a stroll down memory lane; it's a deliberate examination of what worked and what didn't. Debriefing our business year is an exercise in honesty and self-awareness. It's about acknowledging the struggles, being honest about what's not working, and learning from those experiences.

    To turn your 2024 into a cash flow machine, learn about the 4 most common sales goal disappointments that happened in 2023 & how to fix them for this upcoming year!

    Additionally, in the spirit of Numerology, with the current 9-month energy in January, we'll explore how to work with these energies rather than feeling at their whim!



    🔔Hit subscribe to hear about upcoming spa business topics!

    ⬇️ Boost sales asap with the https://www.kirstenfoss.com/sales-system-optin-2021.

    🚀Visit our Website for more spa business tips- https://www.kirstenfoss.com

    • 41 min

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