76 episodes

Welcome to Spa Business Mastery, a podcast that teaches team and solo spa owners how to scale their business growth and impact by implementing thriving systems and strong leadership.

My name is Kirsten Foss, and over the past 25 years I've been an esthetician, spa owners, and business-and-marketing strategist. Join me today to start cultivating a bountiful spa business.

https://www.kirstenfoss.com/

Spa Business Mastery Kirsten Foss

    • Business
    • 5.0 • 3 Ratings

Welcome to Spa Business Mastery, a podcast that teaches team and solo spa owners how to scale their business growth and impact by implementing thriving systems and strong leadership.

My name is Kirsten Foss, and over the past 25 years I've been an esthetician, spa owners, and business-and-marketing strategist. Join me today to start cultivating a bountiful spa business.

https://www.kirstenfoss.com/

    Transitioning from Spa Solo to Team: Lessons Learned from 3 Key Mistakes

    Transitioning from Spa Solo to Team: Lessons Learned from 3 Key Mistakes

    I was a desperate spa owner flailing in the transition from solo to team... discovering the hard way just how expensive, chaotic and leadership-challenging reality it was building a team. I was broke, exhausted and knew something needed to change.

    This episode shares three key points that I wish I had known before transitioning from a solo business to building a team and a few tips about how to avoid these same spa entrepreneurial pitfalls.

    "Having a team is expensive, but it is totally fixable with guidance and direction to be a better, more efficient, and sane spa owner!"

    In this episode, you'll learn:

    1.  What are the expenses to consider when transitioning from solo to team?

    2. Why is payroll so expensive the first year of bringing on an employee?

    3. What spa business systems should be in place before hiring a team?

    4. How can spa owners improve their leadership skills for managing a team?

    Resources:


    The Power of a Positive No by William Ury
    Playing Big by Tara Mohr
    Dare to Lead by Bréne Brown

    Spa Business Coaching Support - https://www.kirstenfoss.com/vip-days



    🔔 Hit subscribe to hear about upcoming spa business topics!

    🚀 Visit Kirsten's Website for More Tips About Scaling Your Spa Business - https://www.kirstenfoss.com

    🖊 Download Kirsten's Free "Feel Good Spa Sales" checklist - https://kirstenfoss.com/sales-system-optin-2021



    ♥️ Loved this episode? Leave us a comment and let us know what spa topics you want to hear next!

    • 15 min
    Q2 Spa Marketing: Steal Our 3-Month Strategy!

    Q2 Spa Marketing: Steal Our 3-Month Strategy!

    Need a shot of organizational & content inspo for your spa marketing? Listen along with Kirsten Foss & Delia Taylor, an expert in Digital Marketing with over 25 years in the spa industry, as they guide spa owners in creating a quarterly strategy for social media marketing.

    Together, this spa business duo will provide you with a plan for spa-specific content for April/May/June, including a goal-setting process, post creation ideas, batching recommendations, and focusing on key services and products. Steal their marketing strategy system to create stronger, more intentional social media content and repurpose it across multiple platforms! It’s literally a mini-marketing workshop, so hit save and grab a pen!

    In this episode, you will learn the following:

    1. Discover how to create an effective Q2 social media marketing plan with their FREE Monthly Marketing Strategy Doc

    2. Understand why batching your content creation is essential for getting monthly marketing done & dusted

    3. Learn the keys to setting and achieving spa marketing goals for seasonality, niching, team pivots

    Download or copy the FREE Monthly Marketing Strategy Doc here: 

    Make sure to be ready to take notes on this marketing podcast, Spa Owner!

    🔔 Hit subscribe to hear about upcoming spa business topics!

    🚀 Visit Kirsten's Website for More Tips About Scaling Your Spa Business - https://www.kirstenfoss.com

    🖊 Download Kirsten's Free "Feel Good Spa Sales" checklist - https://kirstenfoss.com/sales-system-optin-2021

    ♥️ Loved this episode? Leave us a comment and let us know what Spa topics you want to hear next!

    • 37 min
    Unlocking Team Motivation and Spa Business Growth: Hourly Pay Based on Performance

    Unlocking Team Motivation and Spa Business Growth: Hourly Pay Based on Performance

    When spa owners are faced with the prospect of giving a raise, they need a compelling compensation system that encourages staff performance and career growth, while ensuring the business stays profitable. Does this sound like a pipe dream, dear Spa Owner?

    In this video, you will learn:

    1. How can spa owners create a compensation structure that benefits both the business and their team?

    2. What are the advantages of a performance-based pay structure for spas?

    3. How can spa owners ensure their team is motivated and engaged by their compensation system?



    🔔 Hit subscribe to hear about upcoming spa business topics!



    🚀 Visit Kirsten's Website for More Tips About Scaling Your Spa Business - https://www.kirstenfoss.com

    🖊 Download Kirsten's Free "Feel Good Spa Sales" checklist - https://kirstenfoss.com/sales-system-optin-2021

    ♥️ Loved this episode? Leave us a comment and let us know what spa topics you want to hear next!

    • 16 min
    Why Your Spa Website Home Page Is Critical for Attracting Your Ideal Client Bookings

    Why Your Spa Website Home Page Is Critical for Attracting Your Ideal Client Bookings

    Is your current website not performing well and suspect you missed something the last time it was built? 😰What exactly IS it missing?

    You’ve come to the right place because in this podcast you’ll learn why your website home page is SO critical as well as hear our take on successful spa copywriting, Home Page strategies, and best practices.



    📝 Spa owners, get ready to take notes! This spa marketing podcast is not one you want to miss.





    🔔 Subscribe for More Spa Business Tips - https://www.kirstenfoss.com/2021-newsletter-optin

    🚀 Visit Kirsten’s Website for More Tips About Scaling Your Spa Business - https://kirstenfoss.com

    🎧 Subscribe to Thursday Spa Business Breaks - https://www.youtube.com/c/KirstenFoss

    🖊️ Download Kirsten’s Free “Feel Good Spa Sales” Checklist - https://www.kirstenfoss.com/sales-system-optin-2021

    • 29 min
    Employee VS Independent Contractor: Which Business Model is Best?

    Employee VS Independent Contractor: Which Business Model is Best?

    Employee vs. independent contractor: which should you be using as your spa biz model? Lets break it down in today's episode of Spa Business Mastery!  

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    🔔 Subscribe for More Spa Business Tips  - https://www.kirstenfoss.com/2021-news...

    🚀 Visit Kirsten’s Website for More Tips About Scaling Your Spa Business  -- https://www.kirstenfoss.com

    🎧 Subscribe to Thursday Spa Business Breaks  -- https://www.youtube.com/c/KirstenFoss

    🖊️ Download Kirsten’s Checklist:  -- https://www.kirstenfoss.com/sales-sys...

    • 21 min
    Should Your Spa Team Also Be Your Social Media Managers?

    Should Your Spa Team Also Be Your Social Media Managers?

    Should your spa team ALSO be your social media managers? Here's what potential roadblocks you'll hit (and how to work around them to see real results!) 



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    🔔 Subscribe for More Spa Business Tips  - https://www.kirstenfoss.com/2021-news... 

    🚀 Visit Kirsten’s Website for More Tips About Scaling Your Spa Business  -- https://www.kirstenfoss.com 

    🎧 Subscribe to Thursday Spa Business Breaks  -- https://www.youtube.com/c/KirstenFoss 

    🖊️ Download Kirsten’s Checklist:  -- https://www.kirstenfoss.com/sales-sys...

    • 18 min

Customer Reviews

5.0 out of 5
3 Ratings

3 Ratings

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