The WARC Podcast

WARC
  • 5,0 (1)
  • MARKETING
  • 2 FOIS PAR SEMAINE
The WARC Podcast

Bold Minds. Bold Moves. Get closer to insights, stories and lessons behind bold marketing with conversations hosted by the world’s leading authority on marketing effectiveness.

  1. 19 DÉC.

    Most Contagious Live: building creative effectiveness at Heineken and 2025 trends

    WARC's Anna Hamill talks to Friederike Offermanns (Heineken) about how they are building a culture of creative effectiveness at Heineken and Tom Standage (The Economist) about 2025 macro trends. Contagious’ Chloe Markowicz joins to discuss the most effective social media strategies from this year. Recorded live at Most Contagious 2024 in London. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

    40 min

  2. 17 DÉC.

    Unpacking Customer Promises in B2B

    WARC's Paul Stringer talks to Mimi Turner, Head of Marketplace Innovation at LinkedIn, Harjot Singh, Global Chief Strategy Officer at McCann & McCann Worldgroup, and James Hankins, Global VP Marketing, Strategy & Planning at SAGE. Discussing the value of making a promise to the customer in B2B marketing. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

    40 min

  3. 12 DÉC.

    Most Contagious Live: rethinking creative bravery, DEI and Gen Z trends

    WARC's Anna Hamill talks to Ali Hanan (Creative Equals) about the DEI backlash and Kian Bakhtiari (The People) about Gen Z trends. Contagious's Alex Jenkins joins to discuss AI and whether we need to rethink what creative bravery means. Recorded live at Most Contagious 2024 in London. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

    31 min

  4. 10 DÉC.

    How brands can leverage a new era of luxury in Asia

    WARC's Rica Facundo talks to Prof Sonja Prokopec, Associate Dean for Essec Asia-Pacific at ESSEC Business School, and Zoe Chen, Strategy Director at VIRTUE Worldwide. Discussing the changing codes of Asian affluence. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

    41 min

  5. 5 DÉC.

    The brand-side view of media effectiveness

    WARC’s Alex Brownsell speaks to  Sarah Mansfield, former VP of Global Media at Unilever and Gerry D’Angelo, former Vice President, Global Media at Procter & Gamble.  Discourse about the future of media and the evolution of media effectiveness is - I think it’s fair to say - alive and well. On any given week, WARC will highlight the latest thinking on, say, the changing role of reach and frequency, or the latest research on attention measurement. But how is that new thinking being received at a brand level? To what extent do in-house marketing teams review and respond to new media effectiveness studies? Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

    40 min

  6. 3 DÉC.

    Trends in the creator economy with We Are Social

    WARC's Anna Hamill discusses We Are Social's recent report identifying trends for a new era of creator marketing with Paul Greenwood, Global Head of Research and Insights at We Are Social. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

    27 min

  7. 26 NOV.

    CMO Conversations: Inside luxury travel with Marriott International

    As part of WARC Marketer's Toolkit, George Hammer - Global Head of Luxury Marketing at Marriott International - speaks to WARC's Anna Hamill about what 2025 hold for luxury travel, his pro-tips for integrating AI into the creative process, and the impact of Taylor Swift. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

    33 min

  8. 21 NOV.

    Transforming business through creative leadership with Jane Wakely

    Creative Business Transformation involves the weight of the whole business, but it often starts with an individual who leads. For Jane Wakely, Chief Marketing Officer at PepsiCo, turning ideas into meaningful transformation is about moving people. In this episode, we will discuss "On the Cutting Edge" the Deloitte X LIONS report with Maggie Gross, Head of Strategy and Brand at Deloitte, and then look at the practical steps Jane is taking to drive transformation that creates value for everyone involved. Read "On the Cutting Edge" here

    47 min
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À propos

Bold Minds. Bold Moves. Get closer to insights, stories and lessons behind bold marketing with conversations hosted by the world’s leading authority on marketing effectiveness.

Informations

  • Créateur
    WARC
  • Années d’activité
    2021 - 2024
  • Épisodes
    295
  • Classement
    Tout public
  • Copyright
    © WARC
  • Site Web de l’émission
    The WARC Podcast

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