On Strategy Showcase

Fergus O’Carroll
  • 4,3 (8)
  • Marketing
  • Chaque semaine

Where marketers tell the stories behind the strategies that led to amazing campaigns.

  1. 22 juin

    Kansas City Chiefs CMO, Lara Krug on how she's building “beyond the stadium”

    Stars like Patrick Mahomes, Travis Kelce and Taylor Swift have super charged the fanbase, but Lara's goal is bigger - an entertainment company with a football product. We talk about her plans, why she joined from L'Oreal and Stella Artois, and how the NFL's strict no paid media rule is creating a culture of creative innovation. She's joined by BarkleyOKRP CSO, Chris Cardetti and CCO, Brad Jones.

    59 min

  2. 13 juin

    On the Spot - Nike vs Adidas World Cup and Maker's Mark

    I'm joined by Amelea Renshaw, Head of Strategy at Lucky Generals, NYC and Janni Widerholm, Head of Social and GCD at TBWA/Chiat/Day Los Angeles. As always, thanks to System1 and Tracksuit for making this On the Spot series possible.

    55 min

  3. 7 juin

    Planning for Effective Outcomes Ep#3: Lessons in Getting Underway

    In Ep#3 of our Effie series, strategists share lessons on how they approach a new strategic initiative. Johnny Corpuz, Head of Comms Strategy at BBDO, Asmirh Davis, Partner and President at Majority, and Gunny Scarfo, Co-Founder at Nonfiction join me. Thanks to Tracksuit (affordable brand tracking) for supporting this Effie series. www.gotracksuit.com

    47 min

  4. 31 mai

    Walmart's Virtual Worlds Gaming Strategy

    Walmart's Head of Emerging Experience, Justin Breton and GEEIQ's CEO Charles Hambro join me to talk about gaming, virtual worlds and Walmart's place in them. This is episode one in a three episode virtual worlds series. Tickets for our June 18th, 2026 Live from Minneapolis show are now on sale.

    37 min

  5. 28 mai

    Why Uber Eats won tonight's 2026 U.S. Grand Effie

    Inside the Effie Judge's room in NYC on May 7th. Twelve judges were there to decide which of the seven Gold Effie-winning cases from earlier judging rounds would be awarded the prestigious Grand Effie for 2026. This is what happened.

    21 min

  6. 25 mai

    The Power of Humor in Marketing

    On this month's episode of On the Pulse, I'm joined by Ipsos' Chief Behavioral Scientist ion the U.S., Jesse Itzkowitz, and SVP, Head of Creative Excellence, Lisa  Zielinski, to discuss the opportunity humor provides as a strategic tool. Thanks to Ipsos for supporting this monthly series.

    43 min

  7. 10 mai

    On the Spot: Subaru and Vaseline

    It's planners talking brands they've never worked on. We're joined this month by Landi Day, CSO at BBDO, Chicago and Omar Quinones, CSO at LERMA/, Dallas. We're having some laughs and talking Subaru and Vaseline. You can also watch this episode and see the creative work on our YouTube channel or website. Link below. Thanks to Tracksuit and System1 for making this series possible.  www.onstrategyshowcase.com

    51 min

  8. 3 mai

    Planning for Effective Outcomes #2: How to build upon or challenge client briefs

    In Ep#2 of our Effie series, Chief Strategy Officers share how they validate, build upon or challenge briefs from their clients. Will Grundy of adam&eveTBWA, E.T. Franklin of Publicis Media, Elizabeth Paul of Martin and Professor and best-selling Author, Marcus Collins join me. Thanks to Tracksuit (affordable brand tracking) for supporting this Effie series. www.gotracksuit.com

    1 h 13 min
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Notes et avis

4,3
sur 5
8 notes

À propos

Where marketers tell the stories behind the strategies that led to amazing campaigns.

Informations

  • Créateur
    Fergus O’Carroll
  • Années d’activité
    2020 - 2026
  • Épisodes
    307
  • Classement
    Contenu explicite
  • Copyright
    © 2026 On Strategy Showcase
  • Site Web de l’émission
    On Strategy Showcase

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