10 episodes

TikTok Marketing Podcast explores everything you wanted to know about using the platform to promote your brand. The duo takes a deep dive into both organic TikTok marketing strategies as well as paid TikTok advertising campaigns.

Podcast hosts, Sam Kaufman Joel Lowinger, have 20+ years of combined digital marketing experience and are founders of “TikTalkMarketingAgency.com,” the only agency devoted entirely to TikTok marketing. They have assisted brands and businesses in growing huge TikTok followings. Sam & Joel are TikTok creators themselves with over 1.2 million followers.

TikTok Marketing Podcast TikTok Marketing Agency

    • Business

TikTok Marketing Podcast explores everything you wanted to know about using the platform to promote your brand. The duo takes a deep dive into both organic TikTok marketing strategies as well as paid TikTok advertising campaigns.

Podcast hosts, Sam Kaufman Joel Lowinger, have 20+ years of combined digital marketing experience and are founders of “TikTalkMarketingAgency.com,” the only agency devoted entirely to TikTok marketing. They have assisted brands and businesses in growing huge TikTok followings. Sam & Joel are TikTok creators themselves with over 1.2 million followers.

    New TIkTok Ad Feature! US City Targeting

    New TIkTok Ad Feature! US City Targeting

    Sam and Joel discuss a brand new TikTok ad feature, “City Location Targeting.” The duo goes into detail on why this TikTok ad features is a true game-changer and will make a major impact for small businesses on TikTok. At the end of the episode, Sam answers a listener's question about video analytics. 

    Questions about TikTok? Reach out directly here: TikTalkMarketingAgency.com/contact/form

    TikTok Follower Ad Campaigns

    TikTok Follower Ad Campaigns

    Sam and Joel discuss a brand new type of TikTok ad campaign, “Follower Campaigns.” These are ads designed to help creators and brands grow their TikTok following. The duo discusses how to set these up, why they are beneficial, and who can benefit from them. At the end of the episode, Sam shares talks about a new TikTok feature, TikTok video captions.

    Questions about TikTok? Reach out directly here: TikTalkMarketingAgency.com/contact/form

    • 15 min
    The Biggest Myths About TikTok

    The Biggest Myths About TikTok

    Sam and Joel discuss "The Biggest Myths About TikTok." The duo speaks about why the app is much more than dancing videos, not just made for kids, and how the algorithm shows users content that they want to see. At the end of the episode, Sam shares a story about a controversial creator. 

    Questions about TikTok? Reach out directly here: TikTalkMarketingAgency.com/contact/form

    • 16 min
    Branded Content Ads

    Branded Content Ads

    Podcast hosts Sam and Joel take a deep dive into the new TikTok ad feature, Branded Content Ads. The podcast discusses how Branded Content Ads can help both brands and creators, what makes these ads especially unique, and how to set these ads up in TikTok Ads Manager. At the end of the episode Joel speaks about a small furniture brand that has gained over 650,000 followers on TikTok and provides some advice on how other small businesses can take advantage of the platform. 

    Questions about TikTok? Reach out directly here: TikTalkMarketingAgency.com/contact/form

    • 9 min
    TikTok Pixel: Why You Need It & How To Set It Up

    TikTok Pixel: Why You Need It & How To Set It Up

    In this episode Sam and Joel go through the "TikTok Pixel," TikTok's code that allows businesses to track website/app visitor actions, like 'view page' or 'purchase,' and create audience segments to re-engage previous site visitors or model lookalikes to find new customers. The hosts speak on the importance of businesses using the pixel when running TikTok ad campaigns. At the end of the episode Sam talks about one of his favorite TikTok campaigns that took place in 2020.

    Questions about TikTok? Reach out directly here: TikTalkMarketingAgency.com/contact/form

    • 11 min
    Building Your TikTok Tribe

    Building Your TikTok Tribe

    Podcasts hosts Sam and Joel explain the importance of building a TikTok tribe. They discuss ways TikTok creators should find their voice and create unique content centered around their own niche. They discuss the best ways to communicate with your TikTok audience and provide tools for growth and success on the platform.  At the end of the episode Sam and Joel share examples of brands that are doing something they admire on TIkTok. 

    • 13 min

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