The Web Canopy Studio Show Web Canopy Studio

In this episode, Tom Andrews and Elizabeth Winkleman discuss the importance of feedback surveys and how to use the HubSpot survey tool effectively. They highlight the three standard survey types available in HubSpot: Net Promoter Score (NPS), Customer Satisfaction, and Customer Effort Score. They emphasize the need to set clear expectations and follow up with customers after receiving feedback. They also recommend reaching out to neutral respondents, as they have the potential to become either promoters or detractors. The episode concludes with a discussion on using automation and the Summarize with AI feature to analyze survey responses and make informed decisions.

In this episode of the Web Canopy Studio Show, Tom and Elizabeth explore how to leverage HubSpot to significantly improve the customer experience across all touchpoints of your business. They discuss the seamless integration of sales, marketing, and customer service within HubSpot, offering tips on how to utilize its full suite of tools to maintain a comprehensive and transparent record system. Learn about the pivotal features of HubSpot that can transform how your team interacts with customers, ensuring a consistent and satisfying customer journey.

Join Tom and Elizabeth as they delve into the practical challenges and strategies for integrating HubSpot into existing sales workflows. This episode unpacks the real-world hesitations sales teams face when transitioning to new technologies like HubSpot, with a focus on overcoming resistance and streamlining processes. Whether you're a sales manager or a team member, this discussion provides valuable insights on enhancing productivity and making the most of HubSpot's capabilities to drive your team's performance.

In this episode of the Web Canopy Studio Show, Elliott Sitkins is back to show you a simple prompt you can plug into ChatGPT to get a highly detailed buyer persona in a matter of seconds.

Elliott also reveals how to ask AI follow-up questions to drill deeper into your buyer persona, saving you hours (if not days or even weeks) on crafting this information.

In this episode of the Web Canopy Studio Show, Elliott Sitkins is back, joining host Tom Andrews to discuss the importance of buyer personas.

Most companies don’t understand the importance of a buyer persona deep dive, meaning they either skip it entirely or spend a couple of minutes putting together a basic persona based on simple demographics.

Big mistake!

Elliott explains why you need to know your buyer persona on a deep level, to the point where you’re able to talk about the very thing waking them up at 2am in a cold sweat. Just as importantly, you also need to know how to articulate various things in your copy in the right way. This isn’t easy because if you’re too direct, you might annoy them. Yet if you’re too indirect, your copy might not resonate with them.

In this episode of the Web Canopy Studio Show, Tom is joined by Elliott Sitkins and Jason Smith to discuss the best use cases for AI when it comes to marketing.

A lot of people are just throwing a quick prompt at Chat GPT and publishing what comes out, which often ends up sounding pretty robotic. But you're about to discover how to use AI to boost your output tenfold without sacrificing any of the quality you're known for. 

In this episode, we discuss:
How to ensure Chat GPT nails your brand voice so it doesn’t even sound like AI.A creative way to understand everything you need to know about your buyer persona in just 5-10 minutes.Little-known prompts that result in DALL·E producing life-like images. (Hint: It goes way beyond simply asking it for a “realistic photo.”)Plus a whole lot more AI-related goodness, including the crazy reason why we say “please” and “thank you” to Chat GPT!