$125M Fund Managing Director on How to Build Consumer Brands - Karen Howland of CircleUp The Edge by MGR

David Gil speaks with KarenHowland (@KarenHowland2). She is a Managing Director and General Partner at CircleUp, a $125M fund focused on investing in emerging consumer brands. They discuss many things, including the most common traits of successful startup CPGs , why big CPGs are failing and what they can do to turn it around, why the opportunity for new consumer brands has never been greater, and how CircleUp uses incredible amounts of data to identify high growth sectors and emerging companies.