15 Min.
6 Tips on How to Check Out Your Competition Online Podcast Archives - Strong Coffee Marketing
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- Wirtschaft
What’s that old saying, keep your friends close but your enemies closer.
Uttered famously by Michael Corleone in 1974 classic The Godfather Part II this little pop culture cliche imparts a great mantra for business owners: know what your competition is doing and how they’re doing it.
Keeping an eye on your competition has been a part of the business since business was business. And with most businesses having some online presence and strategy, it’s never been easier to keep tabs on your competition. Let’s get started with six tips on how to check out your competition online.
Social Media
Keep an eye on your competitor’s social media accounts. They’re out there sharing content and engaging with customers and potential customers (if they’re not, they probably should be) so you might as well learn from their successes and failures. You’ll want to pay attention to:
What type of content they’re creating and sharing
What kind of content gets the most engagement from their followers
How they handle the customer service side of social media
How they engage with their followers and how their fans engage with them
The size of their audience
How they’ve handled negative comments and engagement
Try searching Google for your competition and see what social media channels they’re on and scope them out. If they’re getting a lot of loyal engagement you know, there might be something to learn from them. Set yourself apart from the competition by understanding how they do and how you can improve. With that said, don’t rip off their social media strategy or their content, nobody likes a copycat.
Customer Reviews
Customer reviews play a pretty pivotal role in a buyer’s journey. Think about how you might go about making a purchase decision. Do you do a quick Google search for what you’re going to buy and check out the reviews other’s may have left? I know I do. In fact, 88% of customers trust online reviews as much as personal recommendations. Customer reviews are important and there’s a wealth of insight to learnt for them. Be on the lookout for:
Clues regarding how they handle customer service.
How your price points and promotions stack up
Learn about their customer’s characteristic and better shape your marketing strategy
Their weakness and how you might be able to turn them into your strengths
What their customers value in their brand and how you might leverage that
Both, positive and negative reviews will help give you insight into where there might be market gaps in your industry or where you might be able to pick up some slack and win some of your competition’s customers. Keep on top of your online reviews is crucial and it actually might be your best social media strategy.
Google Alerts
It’s smart to look closely at your competition’s online reviews but you need to keep an on the big picture as well. Google Alerts is a great way to stay easily informed on what’s being said about you and your business online but also what’s being said about your competition.
Google Alerts allows you to monitor the web for interesting new content, in this case, your business and what your competition. Set up alerts for your company name, your competition, and your industry in general. You’d be surprised at what you might learn. Get creative with Google Alerts; ...
What’s that old saying, keep your friends close but your enemies closer.
Uttered famously by Michael Corleone in 1974 classic The Godfather Part II this little pop culture cliche imparts a great mantra for business owners: know what your competition is doing and how they’re doing it.
Keeping an eye on your competition has been a part of the business since business was business. And with most businesses having some online presence and strategy, it’s never been easier to keep tabs on your competition. Let’s get started with six tips on how to check out your competition online.
Social Media
Keep an eye on your competitor’s social media accounts. They’re out there sharing content and engaging with customers and potential customers (if they’re not, they probably should be) so you might as well learn from their successes and failures. You’ll want to pay attention to:
What type of content they’re creating and sharing
What kind of content gets the most engagement from their followers
How they handle the customer service side of social media
How they engage with their followers and how their fans engage with them
The size of their audience
How they’ve handled negative comments and engagement
Try searching Google for your competition and see what social media channels they’re on and scope them out. If they’re getting a lot of loyal engagement you know, there might be something to learn from them. Set yourself apart from the competition by understanding how they do and how you can improve. With that said, don’t rip off their social media strategy or their content, nobody likes a copycat.
Customer Reviews
Customer reviews play a pretty pivotal role in a buyer’s journey. Think about how you might go about making a purchase decision. Do you do a quick Google search for what you’re going to buy and check out the reviews other’s may have left? I know I do. In fact, 88% of customers trust online reviews as much as personal recommendations. Customer reviews are important and there’s a wealth of insight to learnt for them. Be on the lookout for:
Clues regarding how they handle customer service.
How your price points and promotions stack up
Learn about their customer’s characteristic and better shape your marketing strategy
Their weakness and how you might be able to turn them into your strengths
What their customers value in their brand and how you might leverage that
Both, positive and negative reviews will help give you insight into where there might be market gaps in your industry or where you might be able to pick up some slack and win some of your competition’s customers. Keep on top of your online reviews is crucial and it actually might be your best social media strategy.
Google Alerts
It’s smart to look closely at your competition’s online reviews but you need to keep an on the big picture as well. Google Alerts is a great way to stay easily informed on what’s being said about you and your business online but also what’s being said about your competition.
Google Alerts allows you to monitor the web for interesting new content, in this case, your business and what your competition. Set up alerts for your company name, your competition, and your industry in general. You’d be surprised at what you might learn. Get creative with Google Alerts; ...
15 Min.
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