Trulu Digital Radio Your Digital Journey

Sell the Sizzle, Not the Steak: The Power of Benefit-Driven Email Marketing

In email marketing, it's tempting to focus on your product's features. But to really connect with your audience, you need to sell the benefits.

Don't just sell a fishing rod; sell the thrill of catching bigger fish. Don't just push a protein shaker; highlight the smooth, lump-free taste. Don't merely market nail gel; promise longer-lasting, perfectly painted nails.

Your customers care about what your product can do for them. Will it make their lives easier, more enjoyable, or more successful? Showcase those benefits in your email campaigns.

Features are still important for demonstrating value and credibility, but always tie them back to the benefits they provide.


---

Send in a voice message: https://podcasters.spotify.com/pod/show/trulu/message

Consistency across consumer touchpoints is non-negotiable for marketing success. The average consumer now engages with a brand 9-15 times before purchasing (up from 7-13!), and every interaction counts. (Source: Global Consumer Insights Survey 2024) 78% of consumers feel more connected to brands with a consistent tone, and 83% say consistent visuals increase brand trust. In my latest video, I share how to deliver a unified brand experience that builds equity and sets you apart. Listen now and share your thoughts below. #ConsistencyIsKey #MarketingIn2024 #SocialMedia #TruluDigital #MarketingStrategy


---

Send in a voice message: https://podcasters.spotify.com/pod/show/trulu/message

In this episode, I share three proven strategies to take your email marketing to the next level. Learn how personalization, interactive content, and automation can help you build stronger relationships with your subscribers and drive conversions. Don't miss out on these game-changing tips that will revolutionize your email marketing approach! Watch now and join the conversation in the comments. #EmailMarketing #SubscriberEngagement #PersonalizationPower #InteractiveEmails #AutomationMagic


---

Send in a voice message: https://podcasters.spotify.com/pod/show/trulu/message

In this episode, we talk about what a cart recovery email is, how you can create one and also the benefits.   
What messaging is important and how do you position your incentives to purchase.   
Follow us for more insights  
https://www.acrdig.co.uk  
Follow us on social  
Instagram - https://www.instagram.com/acr_digital/
Facebook - https://www.facebook.com/ACR_DIGITAL/
Twitter - https://twitter.com/acr_digital
Spotify - https://open.spotify.com/show/2GspMos47qKeajPg6Z8MaJ

---

Send in a voice message: https://podcasters.spotify.com/pod/show/trulu/message

The Welcome Series -

What is it / How do you set it up / Why is it so important?

In this episode, we talk you through the setup and implementation of the welcome series. This is a huge opportunity for business to introduce their product / service in the right way and start a lasting relationship with your customers 

---

Send in a voice message: https://podcasters.spotify.com/pod/show/trulu/message

This week on the show we talk to productivity coach Carl Pullein. We discuss his own productivity tools ( Todoist and Evernote), how and why they work for him and also what are the common challenges he faces when mentoring or coaching clients. How he devised his own productivity map and what to do when you fall off the wagon.
Carl also shares his one tip to making productivity work for you.

---

Send in a voice message: https://podcasters.spotify.com/pod/show/trulu/message