Adam and Simon B******t Busters Simon Batchelar

B Corp's are "companies verified by B Lab to meet high standards of social and environmental performance, transparency and accountability." So does that mean you need to be a B Corp? How do you become a B Corp? 

In this episode, Adam + Simon answer these questions and suggest some alternatives if B Corp isn't the right fit for you.  

https://bcorporation.uk/b-corp-certification 

https://small99.co.uk/net-zero/what-net-zero-accreditations-are-there 

Connect with us on LinkedIn: 

https://www.linkedin.com/in/adambastock/ 

https://www.linkedin.com/in/simon-batchelar/

Despite the doom and gloom about a recession and inflation on the rise, this is a great time to be doing marketing. Putting time and effort in now will help you grow a more profitable business.   

In this episode, Adam + Simon discuss how you can out-manoeuvre big brands and get ahead of other businesses that are scaling back when they should be scaling up their marketing.   

This doesn't have to mean spending more, in fact, it's quite the opposite there is a lot you can do without spending a fortune.

Google Analytics is closing - which might be a surprise for some. With so many businesses relying on the data and insight that it provides, many will be left asking why, and what next? 

In this episode, Adam + Simon discuss why Google is closing down analytics and what you can switch to instead.   

In this episode, we talk about the following alternatives to Google Analytics: 

https://usefathom.com 

https://plausible.io 

https://matomo.org 

https://www.monsterinsights.com 

Google official announcement of Google Analytics closing: 

https://support.google.com/analytics/answer/11583528

Tracking cookies are everyone's least favourite type of cookie.

So they're being phased out. If you run Paid Ads (Facebook or Google) this is going to change the way your Ads work and the amount you pay.

This change also means the end of the tracking economy as we know it. So what does that mean for businesses that rely on these Ads and especially retargeting Ads? In this episode, Adam + Simon discuss the benefits and opportunities for small businesses.

Adam and Simon talk about the decisions you make in key areas of your business can have a big impact on your sustainability. So even if you're not intentionally thinking about sustainability while making them, they still have an impact.

In the first episode of a new series, Adam and Simon discuss an increasingly common trend and ask, what is ethical marketing?  Connect with us on LinkedIn: https://www.linkedin.com/in/adambastock/ https://www.linkedin.com/in/simon-batchelar/