Added Value Podcast Jules Thompson

Welcome Johanna Voss to the podcast! Johanna has been in the influencer marketing industry for over 10 YEARS and represents mostly women of color. Diversity in influencer marketing is so important because everyone deserves to be represented, and there isn't enough conversation and focus on diversity, equity + inclusion in influencer marketing. We're proud to share this message and chat about everything she's learned from 10 years in the industry on today's episode!

We also talk about:


How she met her first clients
The value of having a manager
How to negotiate
How to bridge the gap between brands and influencers when you have a manager to encourage that personal relationship
Evaluating results and reporting back to brands
BTS of being a solopreneur
The importance of different revenue streams
Representation in the influencer industry
“Soft pitching” and the best way to introduce clients to a brand
Her compensation structure
How she organizes deliverables for each campaign with each of her clients
Connecting with people in your community

Connect with Johanna:

@johannavoss

johanna@johannavoss.com

http://www.johannavoss.com/

Resources:


Influence Kit
WIIM
@sarablakely
@heatherkmcmahan

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Introducing my forever style crush and one of my absolute favorite humans, Ashley Cassidy of the instagram @ashbegash and blog blondecollective.com. We chat about her journey from getting a fashion degree to working in social media to going all in on her fashion blogging career. She talks about the importance of networking and finding a community that will embrace you and your dreams. She gets candid about the job losses and transitional periods that nudged her to get into blogging full time, and how that allowed her business to grow at a much faster rate. Ashley talks about what to do and not to do if you're a brand reaching out to work with influencers, and shares why its so important to respond to/engage with your community.
Other things we cover:

Tactics for reaching out to brands/getting noticed by the ones you want to work with
Her feelings about gifted products
What rebranding yourself can do to your growth trajectory
Sharing tips and advice with her core group of friends who are also influencers
Brand collabs that stick out in her mind and why
The value brands should be putting on stories
IGTV tips
Transparency in sharing numbers and results with brands
Her morning routine 
Her favorite podcasts to listen to
What's next for her brand!
Advice to aspiring influencers
Who she looks up to in the influencer world

Resources Ashley mentioned.

The Skinny Confidential // TSC Podcast
The Influencer Podcast
Brittany Krystle
Jenna Kutcher // The Goal Digger Podcast
Gary Vee
Sivan Ayla Richards //@sivanayla

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In case you were wondering - yes, it is extremely intimidating to stand next to those abs and no, you won’t find more genuine, humble or toned content creators than this pair.

I had the pleasure of meeting Caity and Rob at Expo West and have been working with them for over a year. They have been nothing but generous, sincere and relentless in their mission to add value to the brands they work with and the community they serve. No shocker here - they have a lot to show for it.

As fitness professionals they use Instagram as a way to motivate and inspire, as well as attract new potential clients for their online coaching business. In episode 15 of #AddedValuePodcast they’ll share how they’ve adapted to IG trends, how to connect with your community in a way that translates to actually impacting lives, how working together has made their individual brands stronger, what it’s like to transition content on Instagram to be more purpose-driven and MUCH more.

Another really huge takeaway you’ll find in this episode is that it’s okay to adjust your focus. It can be difficult when you gain a following having a certain message and vibe, but want to transition to something else that is more meaningful and reflective of you. It was super interesting to hear Caity’s transition from modeling to fitness and how she has gotten more fulfillment and success in her business because of it.

I have gotten a few messages about how to build a personal brand on instagram, so I am excited to share this episode with you because that is a common theme throughout this conversation. Both Caity and Rob confirmed that their Instagram presence has 100% impacted their business, so they are a great example of converting followers to clients!

Enjoy!

Work with Rob.

Work with Caity.

Although her first cooking experiment was a complete disaster, passion persevered for Erica of @bowlobsessed. With time and some help from Martha Stewart Magazine, Erica taught herself the do's and don'ts of the kitchen and has generously shared that knowledge with the world through her Instagram account. Erica has grown through serving her audience with easy, simple recipes and how-to videos that make cooking feel more accessible to the busy modern woman. In this episode we talk about how she fell in love with cooking, the amazing opportunity that pushed her out of her comfort zone, the most rewarding part of starting her Instagram, the importance of sharing your vulnerabilities and NOT playing the comparison game. Listen and learn how to be an invaluable brand partner and climb to that 10K goal in less than a year!

Make sure to follow Erica on Instagram and read her blog full of yummy, bowl approved recipes.

Don't forget to follow @addedvaluepodcast for more influencer marketing tips, stats and episode updates.

Apply to be on the show here. Thanks again for listening, and don't forget to #ownyourvalue.

Are you clueless about where to start when it comes to growing your digital brand presence? Have you already established your brand on Instagram but need some inspiration to get you to the next level? Regardless of where you are in your efforts to reach more of your tribe on social media, this is the perfect episode to propel you forward. Social Media Manager Carlisle Russell is spilling all of her strategy secrets in episode 13 of the Added Value Podcast. She goes into setting goals, organizing data, analyzing content results, coming up with creative ways to engage your audience, Instagram tools to help you understand what your audience wants, the importance of making space for creative inspiration, how to stop scrolling and start experiencing, what a week in the life of a millennial working in social media is like and seriously SO MUCH MORE. You can find Carly @carlislenichole on Instagram or www.carlislenichole.com. 

When Amelia first moved to Nashville from Tampa, FL she barely knew a soul. She was on the search for a way to connect with other female professionals and entrepreneurs and when she couldn’t find one, she created one. Since launching the Nash Gals Network in early 2018, Amelia has also started her own consulting and creative agency, Love It Loud Co. As a content creator her philosophy on working with brands consists of genuine relationships, value and transparency. As a freelancer and content creator running multiple businesses and social media accounts she proves that you don’t have to have all of the answers - you just have to believe in yourself. But its not all festivals, photoshoots and fun events like you see on social media. Its using every inch of her google calendar to maximize every minute of the day - even if that means scheduling in her showers. Not only is she one of the hardest working people I know, she is incredibly humble. She’s constantly thinking about what more she can do for others, especially when it comes to empowering women. As both a content creator and business woman, she has experience working with brands and as one. 

Amelia has tons of knowledge and experience in branding, social media content, public relations and most importantly - has an incredibly authentic intention of bringing people together and helping them excel in their career. I feel so lucky to know her and am very excited for you to hear about her amazing journey. 

You can find her on instagram at @ameilaweisss and @thenashgals. Go to thegals.network and check out the event schedule to meet incredible and inspiring individuals in the Nashville community. If you want to collab with Amelia on something creative, hit her up at 5thfactory.

Don't forget to follow @addedvaluepodcast for more influencer marketing tips, stats and episode updates.

Thanks again for listening, and don't forget to #ownyourvalue.