All Things Press Release Business Wire

Getting your press release into Google News is a priority for those who issue press releases.  While we go to great lengths behind the scenes to ensure that happens, the structure of your press release also plays a huge role. In this edition of the All Things Press Release podcast, our EON Product Manager Joseph Miller provides simple […]

Great press releases start with great headlines.  More and more press release writers are learning that a great headline is not only about being catchy, but also about applying SEO best practices in order to maximize your  reach in search engines. In this edition of  the  All Things Press Release podcast, our EON Product Manager Joseph […]

We talk a lot about links in press releases at Business Wire.  Why? Because links are important signposts for both readers and search engine robots.   They can help with your page rank, drive traffic to your website, amplify your message and help increase engagement and understanding. In this edition of  the  All Things Press Release podcast, […]

Timing is everything, especially when press releases go global, says Marianne Pohl, an editor in Business Wire’s London newsroom. All Things Press Release launches a “Going Global with Your Press Release” podcast series today with an episode on timing. Marianne shares tips on what to consider when sending press releases across time zones around the world. […]

Latching onto a timely news hook can make your press release reap big results online. Hear the details in this edition of the All Things Press Release podcast

The best way to publicize an event is to turn your press release into an advisory. Learn more at the All Things Press Release podcast.