Amazon Legends Podcast Nick Uresin

In this week's podcast, join us as we explore expert strategies for beating the competition with brand building tactics on Amazon. Our guest, John Berggren, Marketing Director at Acquco, brings almost a decade of advertising experience, specializing in driving online sales for DTC and Amazon businesses. John shares invaluable growth hacks and insights, including his success in scaling Amazon businesses, such as taking one from $0 to $10 million in just 90 days. Discover how to optimize your product listings, leverage promotional opportunities, and create a strong brand presence on Amazon. Learn to adapt to changes in the platform's ecosystem and expand your sales beyond Amazon. Whether you're a seasoned seller or new to the game, John's actionable tips will help you elevate your brand and stay ahead of the curve. Tune in now for expert advice on mastering Amazon marketing with John Berggren! Like, share, and subscribe for more valuable insights to grow your online business.

Takeaways:
Leveraging brand building tactics: Utilizing strategies such as enhancing product listings, improving brand visibility, and optimizing keywords to stand out from competitors.  Creating a strong brand presence: Emphasizing the importance of establishing a recognizable brand identity through product differentiation, unique value propositions, and compelling storytelling.  Maximizing promotional opportunities: Taking advantage of pricing, coupon, and promotion options available on Amazon to attract customers and drive sales.  Adapting to changes: Remaining flexible and adaptive to changes in Amazon's ecosystem, including updates to algorithms, policies, and market dynamics.  Expanding beyond Amazon: Exploring opportunities to expand sales across multiple marketplaces beyond Amazon, thus diversifying revenue streams and reducing dependency on a single platform.  Finding growth opportunities: Continuously seeking new avenues for growth through marketing initiatives and product expansion, both within and outside the Amazon ecosystem.  Personalized customer engagement: Prioritizing customer satisfaction and engagement by leveraging tools such as notifications and promotions to enhance the shopping experience.  
Quote of the Show:

Video is tough; it's harder than making banners. But with AI tools and slideshows, you can utilize it effectively. It may not be cinematic, but it grabs attention. Once you see the impact, you'll realize the need to invest more in video production. 

Links :

Personal – LinkedIn: https://www.linkedin.com/in/johnberggren/ 
Acqu.co - LinkedIn: https://www.linkedin.com/company/acquco/
Acqu.co - Website: https://www.acqu.co/ 
Acqu.co -Facebook: https://www.facebook.com/Acquco/ 
Acqu.co -Twitter: https://twitter.com/acquco

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Claim your extra $1,500 when you qualify for $25,000 or more in funding. Go to www.runviably.com/legends

In this week's podcast, we explore strategies for winning sales in the competitive landscape of Amazon. Our guest, Kevin Gawronski, Founder of Gawronski Food & Beverage, shares insights from working with Food & Beverage + CPG brands. As a paid media agency, they specialize in optimizing Amazon, Retailer, and Direct to Consumer media to drive revenue. Kevin discusses market dynamics, competitive analysis, and developing a unique selling proposition. With Amazon's significance in driving revenue, he emphasizes the importance of optimizing listings, managing reviews, and effective marketing. Join us for expert tips and strategies to excel as an Amazon seller.

Takeaways:
Understanding Market Dynamics: Recognize the importance of understanding market dynamics to successfully compete on platforms like Amazon.  Competitive Analysis: Conduct thorough competitive analysis to identify gaps and opportunities within the market.  Unique Selling Proposition (USP): Develop a unique selling proposition that sets your brand apart from competitors and resonates with customers.  Value Proposition: Clearly communicate your brand's value proposition to potential customers to attract their attention and differentiate yourself from competitors.  Customer-Centric Approach: Adopt a customer-centric approach to product development and marketing to meet the needs and preferences of your target audience effectively.  Optimization for Amazon: Optimize your product listings on Amazon by focusing on keywords, product descriptions, and images to improve visibility and conversion rates. Review Management: Manage product reviews effectively to build trust and credibility with potential customers and improve your brand's reputation on Amazon.  Marketing Strategies: Implement various marketing strategies such as social media, content marketing, and influencer partnerships to expand your reach and drive sales.  Adaptability: Be adaptable and willing to adjust your strategies based on changing market conditions and customer preferences to maintain a competitive edge.  Transparency and Trust: Emphasize transparency and trust in your interactions with customers to foster long-term relationships and loyalty.  Quote of the Show:

Advertising success isn't just about spending dollars. It’s about surpassing averages. Manual campaigns test our hypotheses, while auto campaigns rely on algorithms to find profitable paths. Effective advertising means exceeding expectations.

Links :
Website: gawronskifb.comLinkedIn: https://www.linkedin.com/in/kevin-gawronski/Email: Kevin@gawronskimedia.comWant To Level Up Your Business? Register With Our Sponsors

Viably is the complete financial solution to help e-commerce business owners extend their cash flow through funding. Viably's revenue-based funding programs are designed to provide online sellers with the funding they need to achieve their business goals. Whether you need to increase your inventory or ramp up your marketing efforts, Viably can help you access the capital you need to succeed.
Claim your extra $1,500 when you qualify for $25,000 or more in funding. Go to www.runviably.com/legends  and start your application today.

Join us on this week's episode of the eCommerce Insights Podcast as we sit down with Brian R Johnson, a seasoned eCommerce expert with a 16-year career focused on empowering Amazon brands. Brian shares invaluable insights from driving over $3.0 Billion in brand sales growth through innovative data-driven strategies. Learn how to leverage data and algorithms to gain a competitive edge in eCommerce, optimize SKU selection, and make data-driven decisions. Drawing inspiration from visionary creators like George Lucas and Gene Roddenberry, Brian emphasizes the importance of strategic vision and adaptability in staying ahead of the curve. Whether you're an established Amazon seller or an aspiring eCommerce entrepreneur, this episode provides actionable insights to elevate your game and thrive amidst fierce competition. Tune in now for expert tips on beating the competition with data and algorithms! Don't forget to like, share, and subscribe for more eCommerce tips and expert interviews! Let's conquer the eCommerce landscape together!

Takeaways:
Multi-Channel Approach: The plan is to adopt a multichannel, multi-marketplace strategy. Sellers are looking to expand beyond just the U.S. Amazon marketplace, indicating a broader market approach.Preference for Seller Central: Sellers prefer Seller Central over Vendor Central due to better reporting capabilities. This implies that having access to detailed data and analytics is crucial for decision-making and staying competitive.SKU Optimization: Sellers recommend having at least 10 SKUs selling within the same or similar subcategories for the best results. This suggests that optimizing SKU selection within specific niches can enhance competitiveness.Data-Driven Decision Making: Leveraging data and analytics for decision-making is emphasized. Sellers discuss the importance of situational analysis and week-to-week comparisons to understand market changes and competitor strategies.Continuous Improvement: Sellers emphasize the importance of continuously tweaking product details based on data insights. This includes monitoring changes in pricing, titles, and other factors to stay competitive. George Lucas Analogy: The discussion touches upon the success of George Lucas in building a franchise from nothing, highlighting the power of vision and execution. This analogy underscores the importance of strategic vision and effective execution in the competitive landscape. Quote of the Show:

Understanding the intricacies of data allows us to uncover unexpected patterns, revealing the weighted factors crucial for each subcategory. With this insight, we empower our users to focus where it matters most.

Links :

https://www.linkedin.com/in/brianrjohnsonppc/
https://www.deepm.ai/
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Viably is the complete financial solution to help e-commerce business owners extend their cash flow through funding. Viably's revenue-based funding programs are designed to provide online sellers with the funding they need to achieve their business goals. Whether you need to increase your inventory or ramp up your marketing efforts, Viably can help you access the capital you need to succeed.
Claim your extra $1,500 when you qualify for $25,000 or more in funding. Go to www.runviably.com/legends  and start your application today.

In this week's podcast, join us as we explore Performance Marketing Principles for Success with Tye DeGrange, CEO of Round Barn Labs. Tye shares his journey from direct response work to founding Round Barn Labs, a San Francisco-based growth marketing consultancy. Discover Tye's insights on driving growth and traction for startups through performance marketing strategies. Gain practical advice and strategies for optimizing campaigns, emphasizing direct ROI and delivering value to the right audience. Whether you're a seasoned marketer or just starting out, this episode offers actionable insights for success in performance marketing. Tune in now and unlock the secrets to mastering performance marketing!

Takeaways:
Freedom to Pursue Passions: Performance marketing provides individuals with the freedom to pursue their passions and interests, rather than adhering to traditional career paths.  Supportive Environment: A supportive environment, including encouragement from parents, plays a crucial role in facilitating career growth and exploration within performance marketing.  Emphasis on Passion and Excitement: Parents and mentors emphasize the importance of pursuing work that one is passionate and excited about, driving individuals to explore fields like history, marketing, and brand connections.  Access to Resources: While resources may be limited initially, individuals within the performance marketing industry often gain access to valuable resources, enabling them to pursue their goals more effectively.  Networking and Mentorship: Performance marketing offers opportunities for networking and mentorship, allowing individuals to learn from experienced professionals and expand their knowledge base.  Cross-disciplinary Skills Development: Engagement in performance marketing fosters the development of cross-disciplinary skills, including marketing, brand management, and customer engagement, which are valuable for Amazon sellers.  Adaptability and Versatility: Individuals in performance marketing learn to be adaptable and versatile, traits that are highly beneficial in the dynamic and competitive landscape of e-commerce, including Amazon selling.  Continuous Learning: Success in performance marketing often requires a commitment to continuous learning and staying updated on emerging trends and technologies, which can directly benefit Amazon sellers.  Quote of the Show:

Optimizing for conversion means understanding the warm-up needed for traffic. Whether it's a review page, a listicle, or a detailed description, knowing your audience is key to success.

Links :

LinkedIn : https://www.linkedin.com/in/tyedegrange/
Website : https://www.roundbarnlabs.com/

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Viably is the complete financial solution to help e-commerce business owners extend their cash flow through funding. Viably's revenue-based funding programs are designed to provide online sellers with the funding they need to achieve their business goals. Whether you need to increase your inventory or ramp up your marketing efforts, Viably can help you access the capital you need to succeed.
Claim your extra $1,500 when you qualify for $25,000 or more in funding. Go to www.runviably.com/legends  and start your application today.

Join us this week as we delve deep into the world of Amazon with Elizabeth Greene, Co-Founder of Junglr, an Amazon Seller Growth Agency. With over 2 million active sellers on Amazon, navigating this crowded marketplace can be daunting, but Elizabeth is here to guide us through the jungle and uncover hidden growth opportunities. Drawing from her experience as a former Amazon seller, Elizabeth simplifies complexity to help sellers achieve eight-figure revenue goals. In this episode, she shares insider tips on the Product Opportunity Explorer Deep Dive, revealing how to identify untapped market segments and capitalize on emerging trends. Whether you're a seasoned seller or just starting out, Elizabeth's approach will inspire you to rethink your strategy and scale your business efficiently. Tune in now and unleash the power of Product Opportunity Explorer Deep Dive with Elizabeth Greene. Subscribe for more actionable insights to thrive in the world of e-commerce!

Takeaways:
Understanding Product Opportunity: The Product Opportunity Explorer Deep Dive is crucial for Amazon sellers who want to identify potential product opportunities. Research Process: The Deep Dive involves extensive research to find products that are not only profitable but also align with the seller's business goals.  Target Audience: Sellers need to understand their target audience and what products would appeal to them.  Market Analysis: Conducting a thorough market analysis helps in identifying gaps and opportunities within the Amazon marketplace.  Data-Driven Decisions: Using data-driven insights from tools like Product Opportunity Explorer can guide sellers in making informed decisions about product selection and market entry.  Adapting Strategies: Sellers should be willing to adapt their strategies based on market dynamics and changing consumer behavior.  Maximizing Profits: The goal of the Product Opportunity Explorer Deep Dive is to maximize profits by identifying untapped market segments and niches.  Continuous Improvement: Successful sellers continuously refine their product selection process and leverage tools like Product Opportunity Explorer to stay ahead of the competition.  Quote of the Show:

Search Query Performance Report - a phenomenal tool that's just as exciting as it is less talked about. It provides valuable first-party data, making it essential for staying ahead in the Amazon trajectory of 2023. 
Links :
Website: https://www.junglr.com/ 
Linkedin: https://www.linkedin.com/in/elizabeth-greene-junglr/ 
Facebook: https://www.facebook.com/ElizabethatJunglr/ 
Youtube: https://www.youtube.com/@Junglr

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Viably is the complete financial solution to help e-commerce business owners extend their cash flow through funding. Viably's revenue-based funding programs are designed to provide online sellers with the funding they need to achieve their business goals. Whether you need to increase your inventory or ramp up your marketing efforts, Viably can help you access the capital you need to succeed.
Claim your extra $1,500 when you qualify for $25,000 or more in funding. Go to www.runviably.com/legends  and start your application today.

Join us this week as we explore transitioning from an Amazon 1P vendor to a 3P seller with Craig Leslie, a seasoned entrepreneur in the restaurant and consumer goods industries. Craig shares strategic insights and practical advice, from business focus to managing family commitments during change. As the force behind San Diego Coffee and The Bean Coffee Company, his passion for coffee drives his entrepreneurial endeavors. Tune in for actionable tips and real-world experiences, uncovering the secrets to success in Amazon selling. Don't miss this insightful conversation for entrepreneurs!

Takeaways:
Transition Process: Transitioning from being an Amazon 1P (first-party) vendor to a 3P (third-party) seller involves strategic planning and adjustments in focus. It's not just a matter of changing the selling model but also necessitates shifting priorities and strategies. Prioritization: After selling other companies, the coffee side of the business became the priority, indicating the need to reassess priorities during the transition.Focus and Family: The speaker emphasizes focusing on the core business and family during the transition period, suggesting that maintaining focus and balance is crucial. Future Ventures: While not immediately starting anything new, the speaker acknowledges the possibility of pursuing new ventures down the road, indicating that the transition period might involve a period of consolidation before exploring new opportunities.
Quote of the Show:

Transitioning from 1P to 3P advertising feels like stepping out of the dark and into the light. With 3P, we finally have visibility into our spending, ACOS, ROAS, TACoS. It's like unlocking a black box and gaining control over our advertising destiny.

Links :

LinkedIn         
The Bean Coffee Company
 
https://www.thebeancoffeecompany.com      
Instagram     
Facebook      
TikTok             
Pinterest       
Amazon Store       
 
San Diego Coffee Company 
 
https://www.sandiegocoffee.com       
Instagram
Amazon Store   

Want To Level Up Your Business? Register With Our Sponsors

Viably is the complete financial solution to help e-commerce business owners extend their cash flow through funding. Viably's revenue-based funding programs are designed to provide online sellers with the funding they need to achieve their business goals. Whether you need to increase your inventory or ramp up your marketing efforts, Viably can help you access the capital you need to succeed.
Claim your extra $1,500 when you qualify for $25,000 or more in funding. Go to www.runviably.com/legends  and start your application today.