Apptivate: App Marketing Explained Remerge

Ludovic Thevelin advises app advertisers on their international growth strategies at Google. In this episode, host Maria Lannon talks to Ludovic about go-to-market considerations for different verticals, like gaming and fintech, how to make strategic decisions on international growth, today’s most promising untapped markets, and the LTV opportunities of, what Google calls, Next Billion User Markets.

Ludovic started working with Google eight years ago at their European headquarters in Dublin before moving to New York City and joining the international growth team five years ago.

Today’s guest is an expert in helping startups successfully launch new mobile apps and web products. In this episode, David Jumper, a managing partner at Hyper Digital Partners, shares the top five most common mistakes he sees startups making in their performance marketing, and offers his advice on what to do instead.

David Jumper is a managing partner at Hyper Digital Partners. He’s a growth expert with over 15 years of experience in scaling apps and web products across the gaming, entertainment, and e-commerce verticals.

In the second part of this two-part episode, Tara Kirkpatrick, a Mobile Trends Analyst at Apptopia, breaks down popular engagement and retention strategies used by the most downloaded apps of 2022, according to Apptopia’s report “How App Download Leaders Are Winning” (released Feb. 2023). Learn how apps get ahead of their competitors with loyalty schemes, reward programs, and retention “core loops.”

Apptopia is a performance intelligence platform that generates insights across mobile apps and connected devices. Every year, they put out the app download leader charts for app store categories and sub-categories. This year they took a closer look at the strategies apps are using to increase their downloads and broke them down in a report into three areas: acquisition, engagement, and retention.

In the first of this two-part episode, Tara Kirkpatrick, a Mobile Trends Analyst at Apptopia, breaks down popular acquisition strategies used by the most downloaded apps of 2022, according to Apptopia’s report “How App Download Leaders Are Winning” (released Feb. 2023). Learn how apps get ahead of their competitors with app store search ads and curating the right ad network mix.

Apptopia is a performance intelligence platform that generates insights across mobile apps and connected devices. Every year, they put out the app download leader charts for app store categories and sub-categories. This year they took a closer look at the strategies apps are using to increase their downloads and broke them down in a report across three areas: acquisition, engagement, and retention.

Lomit Patel returns to the Apptivate podcast to share his experiences marketing Tynker, an Edtech product that teaches kids how to code. The platform reaches 60 million users in over 150 countries. In his new role as Chief Growth officer, Lomit discusses how the team got kids excited about coding and engaged teachers and parents to use the app.

Lomit Patel has worked in growth at startups for over 20 years. He is the author of Lean AI and a Forbes Business Development Council Member. He’s worked at a number of startups that have gone on to become an IPO, like Roku, or that have been acquired by other companies, like Texture.

Jennie Lewis is the Senior Manager of Customer Insights at Airship. In this episode, Jennie shares her positive approach and experience to navigating male-dominated tech fields, such as solutions architecture. She and the host, Maria Lannon, discuss how to build a more diverse pipeline of executive leadership for the future.

At Airship, Jennie helps brands understand the economic impact and quantitative results of their mobile app strategies. Airship is known for its push notification and in-app messaging solutions and for mastering mobile app experiences to engage customers and win their loyalty. Previously, Jennie worked at Epsilon in custom email development and CrowdTwist in solutions architecture.