Apptivate is a show that explains app marketing, one expert at a time. It's produced by retargeting specialist Remerge, focusing on the challenges and advancements in the ever-evolving world of mobile marketing. Every week, we interview marketing game-changers and app experts to share industry insights and real-life lessons, covering optimization, incrementality, creative strategy, data science, and more. Subscribe now to stay on the cutting edge of app marketing strategy.
Finding Ground Truth: Measuring & Testing Incrementality - Brian Krebs (MetricWorks)
For this episode our guest is Brian Krebs, the CEO of MetrickWorks, an expert on incrementality measurement and testing. Brian discusses how the use of incrementality has evolved to its present popularity within the mobile marketing industry and the confluence of issues that make it complex to test incremental lift. Brain says Mixed Media Modeling is the way to fill in the gaps with attribution, but it must be validated and calibrated with geo level ground truth experimentation. Find out why and how this works.
MetricWorks is a third-party solution for measuring incremental lift. Their solution only uses aggregate data points impervious to privacy changes, making it “future proof.” MetricWorks also provides LTV predictions and full UA automation, driven by machine learning.
Keep Your Creative Team Inspired - Sharon Romang (Headlight)
Sharon Romang, Vice President of Creative at Headlight, joins Maria Lannon on Apptivate’s Women in Mobile segment for an uplifting conversation about how to keep your creative team engaged with monthly design challenges. Sharon also talks about why dealing with the pain of networking is worth it and how to build an inspiring entourage for your personal and professional growth.
Headlight is a New York-based marketing agency offering full-funnel performance media management, creative services focused on mobile-first, data-driven ads, and integrated analytics built for the privacy-first era. Sharon has a background in digital advertising, branded content, and visual storytelling, and has worked for companies like Smartly, New York Magazine, B&H Photo Video, to name a few. Sharon is originally from Buenos Aires, Argentina.
How Gaming Apps Are Adapting to SKAdNetwork 4.0 - Alexey Gusev (Goodgame Studios)
Alexey Gusev is a lead performance marketer at Goodgame Studios, a mobile and browser game developer and publisher based in Hamburg, Germany. In this episode, Alexey shares his team’s journey to adapt its performance measurement strategies with SKAdNetwork, not only for their range of mobile game titles and genres but for each game. He also gets specific about the differences of working with SKAdNetwork 4.0.
What to Expect When Marketing Mobile Games - Tiffanie Chau (Mistplay)
After five years working for retail industries ranging from fashion and beauty to toys, Tiffanie Chau decided to look for opportunities as a marketer in a new vertical. She landed in the mobile gaming industry, first as the Digital Marketing Specialist at Playtika, and more recently as Senior User Acquisition Manager at Mistplay, a loyalty app for mobile gamers. In this episode, Tiffanie talks about making the switch, the skills she transferred, what she had to learn, and differences in marketing strategy.
Mobile Measurement: Adapt or Die - Phil Golas (Spark Foundry)
Phil Golas is the Vice President of Technology and Activation in Ad Operations at Spark Foundry, a global media agency brand under the Publicis Groupe. He consults some of the world’s largest brands on advertising technology. In this episode, Phil shares an agency’s perspective on big brands and mobile measurement, including education, dispelling fears, shifts in advertising spend, and key growth areas to get excited about for the future.
How to Address Disrespectful Co-workers - Mariana D’Avila (Appreach)
Mariana D’Avila is a natural at being a leader and confronting inappropriate behaviors towards women in the workplace. In this episode, she shares more than one occasion in which she had to pull a coworker aside to address their disrespectful behavior. She gives her tips on how to address this situation in a productive and compassionate way.
Mariana D’Avila is the Head of Growth at Appreach, which consults app companies on holistic media strategies. She is based in Ceará in Brazil by the beautiful beach of Taiba where she kitesurfs in her free time.
A podcast for mobile marketing professionals!
Discussed by marketing veterans!
Most forward-thinking podcast in the Digital Marketing Space
This podcast provides me with so much valuable info., particularly state of the market and best practices.
The guests are really top quality and insightful, it’s great to hear fellow advertisers’ opinions on crucial topics that I face daily in my job.
Thanks for bringing high quality content for digital marketers!