ASB Podcast American Solutions for Busines

American Sales Associate Kim Hamlin explains her background as an event planner, suppler, then distributor and how it shapes her as a salesperson in the promotional product industry. We cover ideas for establishing stronger communication, the supplier perspective, industry trends and more!

We discuss finding the balance of traditional in-person networking and cold calling and the use of social media to generate leads and relationship building. Joining moderator, Taylor Borst, are American's VP of Sales Resources, Wayne Martin, and Account Executive, Kristina Beal. Learn more about American here: www.americanbus.com | www.instagram.com/americansolutionsforbusiness

American sales associates Sarah Thomas and Cathy Armando join the podcast to discuss their strategy for managing their work and personal life. They share their thoughts on building an efficient, culture-rich office environment, the importance of networking, industry challenges and embracing change.

What is a GPO, anyway? In this episode, we dive into the wonderful world of Group Purchasing Organizations with our GPO Director, Maggie Leland. Learn about what they are, how to sell to them and the support American offers to our sales associates in the field!

We sit down with Imagen Brands' National Account Manager, Rory Campbell, to discuss trends in product, buying habits and customer service!

American's Founder & CEO, Larry Zavadil and VP of Sales Resources, Wayne Martin share their tips for cold calling new customers to build strong relationships. They reminisce about the "old days" of selling while providing experienced advice on how to navigate today's market. When we're cold calling, we all get nervous sometimes...but if we're prepared, knowledgeable and confident, success will come naturally!