B2B Go-To-Market Leaders Vijay Damojipurapu

In this episode, Div Manickam, product marketing leader, product marketing coach, and author defines GTM as a three-letter acronym focused on achieving alignment across stakeholders and teams within a company, particularly when launching new products or entering new markets.
Let’s step into the world of product marketing and discover the keys to thriving in today's competitive landscape.

Experiment and learn from failures, rather than seeing everything as either a total win or a total loss.
In this episode, Jessica Gilmartin, CRO of Calendly, shares her perspective on defining go-to-market and the importance of coordinating customer-facing teams like marketing, sales, and customer support. Join us to explore the challenges of serving diverse audiences and keeping employees focused on the customer through initiatives like a brand manifesto.

What's the secret behind crafting successful go-to-market strategies that stand the test of time and market shifts? In this episode, Mark Kilens, people-first GTM champion, shares how to align customer problems with product offerings amidst the rapid commoditization of software development, and what role continuous learning plays in this ever-evolving landscape. Join us as we unravel the mysteries behind sustainable marketing, experimentation, and the pivotal role of people-first approaches in activating exponential growth for brands.

By delving deep into the nuances of your product, market intricacies, and understanding the needs of your customers, you pave the path to unparalleled success.
In this episode, Rabi Gupta, cofounder and CEO of EvaBot (Eva AI) delves into the intricacies of go-to-market (GTM) strategies. With a wealth of experience spanning consumer products, B2B sales, and enterprise solutions, Rabi Gupta shares invaluable insights gained from overcoming setbacks and seizing opportunities. 

He also sheds light on the different flavors of GTM and discusses the critical success factors essential for launching and scaling businesses in today's competitive landscape.
Learn from Rabi Gupta's triumphs in sales success, as he reveals the essential factors that drive GTM effectiveness, empowering entrepreneurs to overcome challenges and achieve their goals!

Growing your startup is not as easy as it sounds. 
In this episode, Canberk Beker, former corporate lawyer, founder, and now, Head of Growth at HockeyStack, shares the pivotal moments and strategies that shaped his success. 
Learn how to switch from a broad approach to a specialized product focus, the importance of understanding your Addressable Market, and Ideal Customer Profile for effective brand positioning, and his unique approach to decision-making by balancing data and intuition.
Join us in this episode to learn how to go from idea to scaling!

Want to navigate the ever-evolving landscape of go-to-market strategy, where every decision presents a new puzzle to solve? 

In this episode, Kevin Tate, Chief Revenue Officer at Kivo and go-to-market executive with 25 years of sales and marketing experience, reflects on the importance of patience in the marketing world, emphasizing the need for long-term strategies over short-term fixes, the importance of adapting sales approaches to virtual interactions, and the critical role of intuition in decision-making. From sealing big deals to tackling tough challenges, Kevin’s insights will inspire you to conquer your marketing hurdles.