Better You 4U - An Entrepreneur's Journey IBGR onAir Talent James W Bryant

Welcome to season 4 of Better You 4U An Entrepreneur’s Journey. All of the episodes this season will viewed through the lens of building your community.


The objective of today’s show is to provide an overview of the conversations that we are going to have in Season 4. The context of the season’s shows is all about building your community. Your community of customers and brand ambassadors will help you expand the impact of your business and grow your profits. This show talks about my journey as an entrepreneur and the topics that we are covering in this season are topics and issues that I have recently or am currently implementing in my business. You will get a real-time view of putting these tools into practice as we take this journey together.


 Key Issues - Owner Perspective:


There is no question that you have to continue to pursue growing your sales, managing your expenses and increasing your profit. Building a community takes time but can be one of the most profitable ways for you to increase your customer base and your profits.


1.    Growing Your Customer Base


2.    Developing Your customer relationships


3.    Keys to successful customer engagement


4.    Your support Network


 What You Need to Know - The What


 1.    Season 4 Overview – Building Your Community


2.    Trust the Power of Relationships


3.    Know Your Customer


4.    Developing Your offer – What problem are you solving


5.    Designing the Customer Journey


6.    Packaging Your Promise


7.    Delivering Your Promise


8.    Experience is the best teacher


9.    The importance of your Call to Action


10. Building Your Brand is just the start – How will people find you?


11. Customer Referrals – Why You are not getting the results you want


12. My website has traffic but no sales or leads, what’s next?


13. Season 4 Wrap-up Understanding our customer, their problems and how we solve them.


 What You Need to Do - The How


Note the topics that you are interested in. Set your calendar, listen and apply!


1.    Build your Community


2.    JOIN the IBGR Community


3.    DOWNLOAD the IBGR Growth App


4.    Subscribe to the podcast: https://podcast.betteryou4u.com/


5.    Interact with us!


Shows


Previous: 2020 in Rearview :https://podcast.betteryou4u.com/1-2020-in-rearview-james-bryant


Next: Trust the Power of Relationships – Leveraging the power of you


James W Bryant


I am extremely motivated to make a positive impact on the world by helping people strengthen their inner hero. I believe the many people settle for mediocrity, and are unaware of the greatness that lies within. It is my honor to help you realize your potential so that you can achieve everything you desire overcoming any and every obstacle along the way.


 


Facebook:       https://www.facebook.com/BetterYou4U


Instagram:           https://www.instagram.com/betteryou4u/


LinkedIn:           https://www.linkedin.com/in/jbryant2/






Let Your Light Shine

Show Objectives - The Why


The context of the season’s shows is all about building your community. Your community of customers and brand ambassadors will help you expand the impact of your business and grow your profits. The objective today’s show is to discuss trust and its role in building the relationships that you need in order to create the community that will power your business to the next level of growth. At the end of our time together today you will have an understanding of the essential elements for building and leveraging trust to build community capitol.


Key Issues - Owner Perspective:


If you are in the process of building or attracting your community, know that success does not happen overnight. Building anything takes time and you want to make sure that you have a solid foundation before you start. If you have an existing community then you will understand all the more how to leverage the trust that you have built to continue to expand your community and to covert community members into raving fans of your products and services.


Relationships are built on TrustTrust is built on reliability and consistencyTrust is built over time but can be lost in instantWhat happens after the sale it almost as important as what lead to the sale.

 


What You Need to Know - The What


One of the key goals in building a community is to increase your ability to help your customers. Did you know that for the average business there is a 5 to 20% conversion rate that cold prospects will become paying customer? The conversion rate on selling that same product or service to existing customers is 60-70%! It is easier to sell to your existing customers then it is to acquire new customers. This is what you want to build a community around your company, products or brand! 


The building blocks of trustYou attract who you are, not just who you projectEvery interaction trains your customers in what to expectCommunication is about more than words or intent – What is the response

 What You Need to Do - The How


Understand the difference between customer service and customer experienceConsider the customer experience and design every interaction with that experience in mind.Develop avenues of entry to introduce your potential customers to your companyBuild your audience by continuously providing valueBuild a Trustworthy brand

Note the topics that you are interested in. Set your calendar, listen and apply!


Use this link to get the show notes directly to your inbox: https://link.betteryou4u.com/shownotesJOIN the IBGR Community DOWNLOAD the IBGR Growth AppSubscribe to the podcast: https://podcast.betteryou4u.com/Interact with us!

Shows


Previous: Season 4 Overview – Building Community


Next: Know Your Customer


 Facebook:      https://www.facebook.com/BetterYou4U


Instagram:           https://www.instagram.com/betteryou4u/


LinkedIn:           https://www.linkedin.com/in/jbryant2/

INTRODUCTION


Welcome to week three of our journey into building a community! The context of this seasons episodes is building the community that you need to grow your business. Companies and brands speak to your potential customers everyday and you have to find a way to cut through the noise so that your company’s message can be heard. You have to learn to speak the language of your customer and to package your information in a way that they will find appealing. Developing the right message is more than a marketing strategy. 


Episode Objectives - The Why


Understanding your customer’s needs plays an important role in keeping your company and your products relevant in your market. This is true for both your current customer base and your potential customers. Your company, product or service must be positioned to meet the needs of your target customer. If you do not know who you target customer is, then how do you know what products to offer. The objective this episode is to provide you with tools and resources needed to help you better define and understand your target customer.  


Key Issues - Owner Perspective:


Who is your customer? This is one of the essential questions that you have to answer as a business owner. This helps you better target your products. Knowing Your Target Customer impacts everything that you do.


You cannot serve everyoneYou don’t sell products or services, you solve problems.See your product through the eyes of the customer

What You Need to Know - The What


Your Costumer is not the same as your audienceWhat is an ideal customer avatar?Tools that you can use to help you identify their needs.Maslow’s hierarchy of needsThe Elements of Value

https://media.bain.com/elements-of-value/


https://hbr.org/2016/09/the-elements-of-value


What You Need to Do - The How


Create or Update your Ideal Customer Avatar


Structured Active Listening with Current Customer base or sessions with customers who fit your ideal avatar profile.


Innovation Session with you team – Harness the power of collective wisdom. Work with your team members and have session where you can gather your ideas on the problems that you are solving for your customers


Test your assumptions


Use this link to get the show notes directly to your inbox: https://link.betteryou4u.com/shownotesJOIN the IBGR Community DOWNLOAD the IBGR Growth AppSubscribe to the podcast: https://podcast.betteryou4u.com/

INTRODUCTION


For there to be a solution there first must be a problem. Many businesses fail to clearly define the problem that they are solving for their customers. Businesses are great at talking about the technical capabilities of their products and services, but people do not buy technical capabilities. People buy solutions to their real or perceived problems. When developing a product or thinking through how you want to market or launch your product, answering this one question from the perspective of your customer is critical: “What problem does this product of service solve?”.


Episode Objectives - The Why


Over the past 3 weeks we have talked about the importance of building a community around your company, brand, or your unique ideas.  A community is important because it allows you to engage with your potential customers, testing products and concepts, to build trust, and to add value. Last week we spent time talking about getting to know you customer. This week takes an more in depth look at positioning your product as the solution to your customer’s problem. You thought you just sold products and services but in reality, you sell solutions! At the end of the time together today you will have a framework to develop and position your offer as the solution to your customer’s problem.


 Key Issues - Owner Perspective:


You are in the business of selling solutions.


Your revenue growth is directly tied to your ability to meet your target customer’s needs.


The way your product is positioned can change its perceived value.


What You Need to Know - The What


Know Your Customer


https://podcast.betteryou4u.com/1-know-your-customer-james-bryant


The Elements of Value (Discussed in Episode 3)


https://media.bain.com/elements-of-value/


https://hbr.org/2016/09/the-elements-of-value


Have a clear understanding on what your customer’s needs are.


Understand what your customer values.


Position your offer as the solution to their problem.


What You Need to Do - The How


Formula for developing a compelling offer:


Compelling Offer = The right audience + The Right solution + The right time + The right price


1.    You need to sell what people what to buy.


2.    Market it to the right people at the right time


3.    Make you offer compelling.


 Speak the language on your intended customer – Cut right through the noise.


 


Learn to hear the wants behind the words. – Action Speaks louder than words


 


 Invite your customers into a story. Or Invite your customers on a journey. People buy products that solve their problems, from people that the know, like and trust. The relationship that you build along the way is an important factor in this journey. Do not simply sell our knowledge was the solution invite the customers on a journey to the solution.


Key Questions to Consider When Designing Your offer


What are you selling? Not what is the product but what solution are you selling?


Who is your ideal customer for this product?


What will cause this customer to take immediate action on this offer?


At what price point?


 Focus on Solutions!


What problem does this product solve for your customer?


What life transformation will this solution bring?


 Removing Obstacles


What obstacles are getting in the way of your customer purchasing the offer?


What are the objections?


How can you use these objections to talk about the benefits of your product?


Creating Urgency


Why should this customer buy this product now, today?


What value can you add to make this offer more compelling and time sensitive?


1.    Use this link to get the show notes directly to your inbox: https://link.betteryou4u.com/shownotes


2.    JOIN My Mentoring Group in the  IBGR Community


3.    DOWNLOAD the IBGR Growth App


4.    Subscribe to the podcast: https://podcast.betteryou4u.com/

Episode Objectives - The Why


The focus of this season has been on building a community. At this point we have discussed identifying your customer, their pain points and how your product provides a solution to their specific problem. You have done the hard work of designing your offer and now it is time to take your customers on a journey from awareness to action. The objective of this week is to provide the key elements and the steps needed to design your customer’s journey.


Key Issues - Owner Perspective:


A great offer is not enough you have to take your customer on a journeyYour customer journey creates a pipeline of qualified leadsQualified leads streamlines your sales process

What You Need to Know - The What


Sales Funnels: A sales funnel is a step-by-step process that allows you to bring your potential customer from awareness to buying your product. It is a fundamental way for any business to model their marketing and sales systems to work together to first connect with a lead and then convert that prospect into a customer. There are several elements to a well-defined funnel but at a minimum they have to include:


Top of funnel: Lead generation phase. Increase brand awareness and attract potential customers.


Awareness & Problem Recognition


Interest & Information Search


Middle of Funnel: Information Phase where you are providing more information to help the customer make their decision.


Consideration & Evaluation


Intent & Commitment


Bottom of the Funnel: Emphasis is on a great customer experience (not just customer service). You are not just converting a qualified lead into a customer. You are converting a paying customer into a raving fan.


Conversion & Purchase


Loyalty & Advocacy


Previous Podcast Episodes that may be useful


Know Your Customer


https://podcast.betteryou4u.com/1-know-your-customer-james-bryant


Developing Your Offer: What Problem Are You solving


https://podcast.betteryou4u.com/1-developing-your-offer-james-bryant


What You Need to Do - The How


Design a container for your customerConcisely define your customer journeyInvite your customer on the journeyEthically lead your customer along the journeyShow your customer the promise of your product

Links and Resources


 1.    Use this link to get the show notes directly to your inbox: https://link.betteryou4u.com/shownotes


2.    JOIN My Mentoring Group in the IBGR Community


3.    DOWNLOAD the IBGR Growth App


4.    Subscribe to the podcast: https://podcast.betteryou4u.com/

Show Notes - Better You 4U An Entrepreneur's Journey Episode 6 - Packaging Your Promise


INTRODUCTION


How much stock do you put into appearances? We have all had situations where we were turned off by how something is put together or how something looks. There have been times when we were proven wrong and the “hole in the wall” restaurant had the best food that we have ever tasted. In those instances where we overcame our initial objection there is usually something that is compelling us to push past the initial reaction to the appearance. Your customers have their preferences in colors, shapes, and the types of photographs that they respond positively to. Do you really want to make your customers push past an additional set of negative objections to find out that your product is the solution that they need? 


Episode Objectives - The Why


There is a lot of noise in the marketplace and your offer must be packaged in a way to be heard above the noise. You have the right product, you have the customer journey mapped out, now you must package it. You are in the business of solving problems. The objective of this episode is to provide you with the framework that you need to package your products and services to increase the number of clients that you serve, not just the number of customers that purchase your products. 


Key Issues - Owner Perspective:


A great product means nothing if it is not packaged right.Your Packaging is part of how you communicate to your customers.

What You Need to Know - The What


1. Customers vs clients


2. The definition of Packaging - What are you talking about?


Physical ProductsDigital ProductsServices

3. Packaging is not just Physical. 


 The Psychology in packaging designThe role that packaging plays in the customer experience.

4. Packaging the promise of your brand/product extends past the initial sale.


What You Need to Do - The How


1. Review your product and how the solution is framed through the eyes of the target customer.


2. Consider the design elements of every step of your customer journey.


Do your customers respond better to simple text emails?What types of pictures does your idea customer respond best to?What type of social media posts resonate most with your idea customer?

3. Connect your how your product is packaged with the emotional response that you want from your idea customer.


Physical Products – The look, feel, texture, color, the internal packaging, the functionality all make a connection on the emotional level with your customer. Understand that connection and keep your brand top of mind to create repeat customers. Digital Products and Services – The look, the feel, the color, the font, the ease of access, ease of use and how you follow-up all play a role in creating a dynamic and well received customer experience. The customer’s experience is glue that makes your product, your brand sticky to that customer and will keep you top of mind. All these elements are designed to make a deeper emotional connection with your customers.

4. The Journey is set. The product of promise of your product is packaged. Now you must deliver on your promise (tune it next week for more) 


 Links and Resources


LinkedIn:        https://www.linkedin.com/in/jbryant2/


Business Made Simple:  https://www.hireacoach.com/James-Bryant


https://www.businessmadesimple.com