BottomUp - Skills for Innovators Mike Parsons

At the heart of Design Thinking is the tool of the user journey. It's a challenging tool because it forces you to empathise with the user from the start to the end of their task. This user journey is an essential tool for any designer, developer, or entrepreneur.

I am a big fan of Rapid Prototyping my early-stage product ideas. This activity is an emerging practice with few published best practices, so I created a 5 step plan for conducting a rapid prototyping session with users.

Traditional marketing is obsessed with the reach and frequency of customer acquisition. The entire funnel, celebrate by Growth Hackers, follows the whole user journey and focuses on conversion between stages.

Building a good product team from day one is critical. And the work by Patrick Lencioni on the 5 Dysfunctions of a team is the perfect guide to 'how' a team should behave. Using Rapid Prototyping for better product strategy.

The Lean Hypothesis is a concise product idea statement that can be separated into testable factors. I find this is a great way to be clear about a product idea. Furthermore, I can break it down into discreet testable areas. The related tool that will provide inputs to your Hypothesis is the Value Proposition Canvas, another lean-inspired tool I recommend.

Revolut's powerful marketing approach beings inside the product itself. And throughout the customer journey, you are invited to participate in the Revolut experience. Let's what's next for the brand and see if they conquer the USA.