Brand Like A Girl Nia Imani

Welcome back to another episode of Brand Like A Girl, a podcast dedicated to providing influencers, content creators, and entrepreneurs, with the tools to grow a successful brand on and off line. I’m your host Nia Imani, and in today’s episode we’re going to be discussing how to stick out amongst the competition by creating a winning niche.

Before we dive into today’s topic, I wanted to share with you all some recent news from YouTube. As of July 7, 2020, YouTube is allowing content creators to now add mid-roll ads in between videos 8 minutes or longer.



5 Ways To Establish Your Niche


Identify your specific brand and what you will be doing with and inside your brand.

Review your current industry on a global,  national and local level for “holes”. What’s missing and how can your knowledge or expertise fill in the gap?

Decide your differentiator. What new twist are you going to add to your industry?

Ask yourself is there an actual need for what you’re doing or will you create the need people never knew they wanted?

Let's stay connected!

♥YouTube https://youtube.com/nerdyni♥

♥ Instagram https://www.instagram.com/niabiafoefia/?hl=en ♥

♥Twitter https://twitter.com/niabiafoefia?lang=en♥



Interested in sponsoring an episode? email booking.niaimani@gmail.com

According to Media Kix, “by 2020, influencer marketing is projected to become a $10 billion industry.” Okay, I know the social media platforms we tend to populate may seem oversaturated, but take TikTok for example. We’ve been accustomed to the same platforms like YouTube, Instagram, and Facebook where influencers were promoting their content. Now we have a new platform, which means new opportunities for fresh faces, content, and more money from advertisers and brands. Even if TikTok isn’t your thing, just because a platform is “over saturated” that doesn’t mean your area of expertise is.

Also, according to Influencer Marketing Hub, “28% of companies consider influencer marketing to be the fastest-growing online customer-acquisition channel, leaving organic search, paid search, and email marketing behind.” Since so many of us turn to digital platforms not only for news and entertainment, the days of traditional marketing and advertisements are dwindling away and companies want to utilize more niche and direct ways to reach their audience through the use of influencers.

I had the pleasure of surveying about 520 Black women, and more than 78% of these women said that influencers, bloggers, and social media reviews were the reason they were inspired to try a new product or service. As an influencer and consumer myself, I’d say the reason for this is because our audience typically recognizes that we are everyday people. It does seem like the “celebrity” status is a bit out of touch and can seem unreliable for most, so when your classmate, cousin, or neighbor decides to pick up a camera and start telling their opinion, we’re more likely to listen.

So here are my 10 tips for anyone inspiring to become an influencer .

Let’s get into my tips for aspiring influencers:


Figure out your category focus: What will you be discussing on your platforms

Try to master your niche: How are you going to do things differently than those already doing what you do?

Understand your audience. Who are you talking to?

What social media platform is best for you?

Create, create, create

Collaborate

Video is king

Be your authentic self

Cover the latest in your industry

Want to work with brands? & Tag them, show off their products

If you're listening on Apple Podcasts, please be sure to leave a 5 Star rating and leave a comment on why you love this podcast! :)

Let's stay connected!

♥Instagram https://www.instagram.com/brandlikeagirl.co/?hl=en♥

♥YouTube https://youtube.com/nerdyni ♥

♥ Instagram https://www.instagram.com/niabiafoefia/?hl=en ♥

♥Twitter https://twitter.com/niabiafoefia?lang=en♥

Interested in being a guest on my podcast? Email me brandlikeagirl@gmail.com

Interested in sponsoring an episode? email booking.niaimani@gmail.com

Happy Friday everyone! In today's episode we're going to be discussing the power in your voice, vulnerability, and living in your truth with D'shonda Brown

If you're listening on Apple Podcasts, please be sure to leave a 5 Star rating and leave a comment on why you love this podcast! :)

Let's stay connected!

♥Instagram https://www.instagram.com/brandlikeagirl.co/?hl=en♥

♥YouTube https://youtube.com/nerdyni ♥

♥ Instagram https://www.instagram.com/niabiafoefia/?hl=en ♥

♥Twitter https://twitter.com/niabiafoefia?lang=en♥

Interested in being a guest on my podcast? Email me brandlikeagirl@gmail.com

Interested in sponsoring an episode? email booking.niaimani@gmail.com

Happy Sunday everyone! In today's episode we're going to be discussing ways to stay committed to the goals you've set forward for yourself!

If you're listening on Apple Podcasts, please be sure to leave a 5 Star rating and leave a comment on why you love this podcast! :)

Let's stay connected!

♥Instagram https://www.instagram.com/brandlikeagirl.co/?hl=en♥

♥YouTube https://youtube.com/nerdyni ♥

♥ Instagram https://www.instagram.com/niabiafoefia/?hl=en ♥

♥Twitter https://twitter.com/niabiafoefia?lang=en♥

Interested in being a guest on my podcast? Email me brandlikeagirl@gmail.com

Interested in sponsoring an episode? email booking.niaimani@gmail.com

Happy Tuesday everyone! We sat natural hair, travel, and life style influencer Joi Wade to discuss the real life of being an influencer, especially as a Black woman! Learn more about Joi here https://www.joiwade.com/about

If you're listening on Apple Podcasts, please be sure to leave a 5 Star rating and leave a comment on why you love this podcast! :)

Let's stay connected!

♥Instagram https://www.instagram.com/brandlikeagirl.co/?hl=en♥

♥YouTube https://youtube.com/nerdyni ♥

♥ Instagram https://www.instagram.com/niabiafoefia/?hl=en ♥

♥Twitter https://twitter.com/niabiafoefia?lang=en♥

Interested in being a guest on my podcast? Email me brandlikeagirl@gmail.com

Interested in sponsoring an episode? email booking.niaimani@gmail.com