Breaking Through The B.S. Podcast Pauline Longdon & Rae Brent

When it comes to problem solving… can you make a molehill out of a mountain?The fact is, problems don’t always need an over the top, complicated or convoluted solution. The size of the solution doesn’t need to match the size of the problem. Often times, simple solutions work best.Listen in as Pauline and Rae share their experience and expertise on how to find simple solutions. Pauline talks about how she uses her critical care nursing skills to quickly get to the root cause of a pro...

What is a marketing asset? And do you really need one? Well, you actually need more than one… You need as many as you can get. Like any type of asset, a marketing asset needs to give you a return on investment. If it’s not making you money, then it’s a liability and you need to sort it out quickly. Listen in as Pauline and Rae talk about marketing assets and how to make them work for you. And they share why you need to treat your marketing assets like a physical salesperson, and kee...

Have you ever wished you could turn back time and give your younger self some advice that would change your life? If you could… what would you “Cher” with yourself? It’s Rae’s turn to read her inspiring chapter out of the book “Why Didn’t Anybody Tell Me This Sh*T Before?” by Marcella Allison and Laura Gale. Listen in as Rae reads her chapter and shares her insightful thoughts about her chapter and what she wrote. This is a rare opportunity to hear Rae speak, not because Pauline wo...

Have you ever wished you could go back in time and give your younger self some advice that would change your life? If you could… what would that advice be? When Pauline and Rae were approached to contribute a chapter each for the book “Why Didn’t Anybody Tell Me This Sh*T Before?” by Marcella Allison and Laura Gale… they jumped at the chance! Listen in as Pauline reads her chapter and shares her unique insights into her letter. Rae joins her as they discuss how the lessons from...

Think Disneyland is just for kids? Here’s what business owners, marketers and copywriters can learn about marketing and user experience from the happiest place on earth!Listen in as Pauline and Rae share their insights and experience of Disneyland and the way you are assured of having a great experience.You’ll also discover some of the hidden gems hiding in plain view that make each visit a new adventure. And you’ll hear how you can use the “Disney factor” in your own business.

It’s easy to make a strong emotional connection with people when you are face to face. But can you make the same kind of connection when you write to them?Of course you can! But before you write a single word, you need to do this one thing first. Listen in as Rae grills Pauline about how she is able to write emotionally connecting copy so easily. Pauline shares some of her top tips and even spills the beans on “Emotiographics.” You’ll hear what they are, why you need to know about t...