Bring Your Product Idea to Life Vicki Weinberg

Ruth Marsden is the founder of The Better Company, a brand that sells reusable period products on a one-for-one donation model.
Ruth joined me to discuss her journey from an actress to an entrepreneur, creating a business that not only sells reusable menstrual products but also gives back to communities in need.
Ruth’s story is rooted in Zimbabwe, where she discovered that many girls miss school because they lack access to period products. Ruth decided to bring menstrual cups to this community, enabling girls to stay in school and improving their quality of life.
I loved hearing about what inspired Ruth to start her business, about her business model, the process of manufacturing an aesthetically appealing safe product,  and how Instagram videos, press outreach, and educational content were crucial in demystifying and promoting her product.
The Bring Your Product Idea to Life Podcast  - Best Business Podcast Award, Independent Podcast Awards 2023
USEFUL RESOURCES:
The Better Company Website
The Better Company Instagram
Ruth Marsden LinkedIn
This episode is sponsored by Cara Bendon Brand Consultancy
If you need branding & packaging for your product, Cara is my go-to. She and her team create beautiful and unique branding so that your product will impress retailers, stand out on the shelf and look great online.
They also offer packaging and e-commerce website design, so that you can get everything set up and ready to launch, confident that it looks brilliant.
Cara is fantastic at helping guide you through the process and has been a guest on this podcast twice. In fact, she even designed this podcast artwork for me when I worked with her on my branding back in 2021, and I can’t imagine not having this brand now!
If you’d like to chat to Cara about branding for your business, she’s offering a free no-obligation call with any listeners. You can book your free 30-minute call here

Book a call with Cara
Cara Bendon Brand Consultancy Website
Cara Bendon Brand Consultancy Instagram
Cara Bendon LinkedIn

LET’S CONNECT
Join my free Facebook group for product makers and creators
Find me on Instagram
Work with me 
Buy My Book: Bring Your Product Idea To Life
If you enjoy this podcast, and you’d like to leave a tip, you can do so here: a href="https://bring-your-product-idea.captivate.fm/support" rel="noopener noreferrer"...

Do you know what your top 3 sellers are? Do you know what your slow sellers are? Or your average gross margin?
In this episode we dig into the importance of knowing your numbers when looking to scale your business with this week’s guest, Kate Freeman.
Kate Freeman helps product businesses to make more revenue and most importantly more profit! Kate does this by helping you to secure wholesale retail listings, optimise their supply chain and maximise sustainability to drive growth. Kate has over 15 years experience and spent 10 of those years working for a leading female entrepreneur.
We discuss how to tell if it is the right time to scale, and the sort of things that you will need to have in place. We cover the importance of knowing the market, understanding your customers, gathering customer feedback and making sure your supply chain can handle growth. If you are ready to take  your business to the next level, you won’t want to miss this episode. 
The Bring Your Product Idea to Life Podcast  - Best Business Podcast Award, Independent Podcast Awards 2023
USEFUL RESOURCES:
Kate Freeman Website
Kate Freeman LinkedIn
Kate Freeman Instagram
Podcast Episode: How To Keep Your Customers Coming Back with Rebecca Hilliard

This episode is sponsored by Cara Bendon Brand Consultancy
If you need branding & packaging for your product, Cara is my go-to. She and her team create beautiful and unique branding so that your product will impress retailers, stand out on the shelf and look great online.
They also offer packaging and e-commerce website design, so that you can get everything set up and ready to launch, confident that it looks brilliant.
Cara is fantastic at helping guide you through the process and has been a guest on this podcast twice. In fact, she even designed this podcast artwork for me when I worked with her on my branding back in 2021, and I can’t imagine not having this brand now!
If you’d like to chat to Cara about branding for your business, she’s offering a free no-obligation call with any listeners. You can book your free 30-minute call here
Book a call with Cara
Cara Bendon Brand Consultancy Website
Cara Bendon Brand Consultancy Instagram
Cara Bendon LinkedIn

LET’S CONNECT
Join my free Facebook group for product makers and creators
Find me on Instagram
Work with me 
Buy My...

Most of the clothes we wear today are manufactured in the Far East. What happens when you decide to champion creating your clothing brand in the UK?
Today’s guest is Genevieve Sweeney, the founder of her eponymous luxury British knitwear brand. Genevieve designs and manufactures British knitwear for womenswear, menswear, accessories and socks. She champions and celebrates British manufacturing with heritage, craft and innovation in the industry using responsible fibres and sustainable practices. 
Learn more about the process of designing and creating knitwear by hand, and how Genevieve is championing the rediscovery of lost skills. We discuss the importance of slow fashion, and the steps that can be taken to reduce the environmental impact of creating clothes. We also cover the logistics of running a thriving business when you have a young family, and why Genevieve is passionate about developing an apprenticeship scheme for her company.
It’s a wonderful rallying call to the benefits of manufacturing in the UK. 
The Bring Your Product Idea to Life Podcast  - Best Business Podcast Award, Independent Podcast Awards 2023
USEFUL RESOURCES:
Genevieve Sweeney Website
Genevieve Sweeney Facebook
Genevieve Sweeney Instagram
Genevieve Sweeney LinkedIn
This episode is sponsored by Cara Bendon Brand Consultancy
If you need branding & packaging for your product, Cara is my go-to. She and her team create beautiful and unique branding so that your product will impress retailers, stand out on the shelf and look great online.
They also offer packaging and e-commerce website design, so that you can get everything set up and ready to launch, confident that it looks brilliant.
Cara is fantastic at helping guide you through the process and has been a guest on this podcast twice. In fact, she even designed this podcast artwork for me when I worked with her on my branding back in 2021, and I can’t imagine not having this brand now!
If you’d like to chat to Cara about branding for your business, she’s offering a free no-obligation call with any listeners. You can book your free 30-minute call here
Book a call with Cara
Cara Bendon Brand Consultancy Website
Cara Bendon Brand Consultancy Instagram
Cara Bendon LinkedIn

Mentioned in this episode:
This episode is sponsored by Cara Bendon Brand Consultancy
If you need branding & packaging for your product, Cara is my go-to. She and her team create beautiful and unique branding so that your product will impress retailers, stand out on the shelf and look great online.

They also offer packaging and e-commerce website design, so that you can get everything set up and ready to launch, confident that it looks brilliant.

If you’d like to chat to Cara about branding for your business, she’s offering a free no-obligation call for my listeners.
Book a free 30-minute call with Cara...

It’s the basic question we all want an answer to, how do you sell more products?
My guest on the podcast today is here to help. Mark Endacott runs an online retail company, a business consultancy firm specialising in one to one sales training and business mentoring and an online sales training course which is launching soon. Put it simply Mark knows sales.
We talk about some of the mental blocks you might be experiencing when it comes to selling. Mark gives some great advice about how to overcome them whether you are selling face to face, online, on your website, on social media, or in emails.
We dig deep into the art of selling, from understanding your core product function to harnessing emotional connections. Mark shared invaluable tips on overcoming the fear of selling, leveraging email marketing, and the power of a compelling call to action. Plus, we talked about the importance of knowing your target market and adapting your strategies. Whether you're a startup or an established brand, this episode is a goldmine of insights
The Bring Your Product Idea to Life Podcast  - Best Business Podcast Award, Independent Podcast Awards 2023

USEFUL RESOURCES:
Website Endacott Associates - for business mentoring/ one to one sales training
Website The Natural Salesperson - for an online sales training course which is launching soon
Mark Endacott LinkedIn

This episode is sponsored by Aubergine Legal

Do you sometimes worry that your business isn’t meeting all its legal compliance requirements and wonder if you are ticking all the legal boxes?  Are you losing sleep worrying about a piece of legislation that you might not be complying with?  Perhaps you need some help with your client contracts or your data protection compliance?  Or maybe you worry that your website doesn’t have the right documents or legal notices in the right place?  Perhaps you have a brand that you want to protect with a trademark?  
Do you want to outsource it all and eliminate your worries?
Then get in touch with Aubergine Legal, a friendly commercial legal consultancy.  Offering practical and clear commercial legal advice without the overwhelming legal jargon.  Taking the worry away and helping you to protect your business and minimise your risks. Aubergine offers a free initial 30 minute consultation if you have any questions or want to find out how they can help.
Aubergine Legal Website
Get In Touch with Aubergine Legal
Aubergine Legal Blog
Aubergine Legal Shop which includes FREE Cookie Guide, FREE Business Start Up Legal Checklist, and paid for resources including a Guide on Selling to the USA
LET’S CONNECT
Join my free Facebook group for product makers and creators
Find me on Instagram
Work with me 
a...

Are you considering selling your products on Amazon? It's a challenging process, and you might be feeling a bit stuck. Or perhaps you're still contemplating it and unsure about the next steps. Hiring someone to assist you might not be feasible, either due to preference or budget constraints. That's why I thought about how I can help.
This podcast episode serves as a great introduction to starting your journey on Amazon. In this episode, I guide you through everything you need to know to set up and start selling on Amazon. You'll learn how to apply to become an Amazon seller, decide between fulfilling orders through FBA or FBM, and discover strategies to encourage those first orders once your account is set up.
The Bring Your Product Idea to Life Podcast  - Best Business Podcast Award, Independent Podcast Awards 2023
USEFUL RESOURCES:
Masterclass: How To Start Selling On Amazon

HOW I CAN SUPPORT YOU ON AMAZON:
I have written a blog post to accompany this episode, which you can read here
My Amazon launch package
Amazon Seller Central
GS1 Org - for barcodes
FREE AMAZON CHECKLIST
FREEBIE: How to Successfully Launch a Product on Amazon or Rescue One That's Not Selling
Blog post about whether you should sell on Amazon
Blog post about writing product listings 
Podcast: Where’s the best place to sell your products online
Podcast: Should you sell your product on Amazon?
Podcast: Common Amazon issues and how to resolve them
Podcast: The tools I use to run my business on Amazon

HOW I CAN SUPPORT YOU ON AMAZON:
My Free Resources 
Is Amazon Right For You? Mini Strategy Session
Amazon Account Audit
Amazon Launch Package
Amazon Training Q&A Hour
a href="https://vickiweinberg.com/product-creation-power-hour/" rel="noopener noreferrer"...

Today on the podcast I am delighted to welcome Maddy Shine. 
Maddy Shine is a small biz business mentor and visibility expert who helps women-owned business legends grow their businesses by becoming more visible. She has helped thousands of clients get more visible through teaching her free and paid online programs and membership community Visible Vibes.
She has been described as actual human sunshine - you can even use her GIFs which have been used over 690 million times! Maddy believes it's up to us to find and get booked by those who want to work with us. Maddy also runs a second brand Sassy & Soft designing WordPress websites and SEO projects for women-owned and queer friendly businesses.
Maddy joined me on the podcast a few years ago to talk about SEO, and today is here to talk about marketing with personality. We discuss what marketing with personality means, how that applies to you and your brand, and you can use this to make your business more visible. 
It’s a really inspiring conversation, as Maddy is so passionate about the importance and positive impact when women running their own businesses are visible. I know you will come away energised and excited to talk more about your product business. 
The Bring Your Product Idea to Life Podcast  - Best Business Podcast Award, Independent Podcast Awards 2023

USEFUL RESOURCES:

Maddy Shine Website
Maddy Shine Instagram
Maddy Shine TikTok
Maddy Shine LinkedIn
Visible Vibes Community
Sassy and Soft Website
Maddy’s Previous Podcast Episode: Using SEO To Get Your Products Found

This episode is sponsored by Aubergine Legal
Do you sometimes worry that your business isn’t meeting all its legal compliance requirements and wonder if you are ticking all the legal boxes?  Are you losing sleep worrying about a piece of legislation that you might not be complying with?  Perhaps you need some help with your client contracts or your data protection compliance?  Or maybe you worry that your website doesn’t have the right documents or legal notices in the right place?  Perhaps you have a brand that you want to protect with a trademark?  
 Do you want to outsource it all and eliminate your worries?
 Then get in touch with Aubergine Legal, a friendly commercial legal consultancy.  Offering practical and clear commercial legal advice without the overwhelming legal jargon.  Taking the worry away and helping you to protect your business and minimise your risks. Aubergine offers a free initial 30 minute consultation if you have any questions or want to find out how they can help.
Aubergine Legal Website
Get In Touch with Aubergine Legal
Aubergine Legal Blog
a href="https://www.auberginelegal.co.uk/shop?page=2" rel="noopener noreferrer"...