Building loyalty and reducing consumer defections - Catalina Buyer Science Insights Catalina - How does personalization work?

Is there a science behind a beautiful relationship? In this episode from Catalina, we explore buyer science and dive into a consumer’s relationship with a brand - starting with the new-and-novel phase, where consumers try a new product; the comfortable, loyal phase, where consumers settle into their preferences; and eventually, the break-up phase, where consumers get curious about other brands.