Building your Brand Liz Mosley

It's an episode in the wild today as I record on the go with my roving microphones from OFFF Barcelona with freelance illustrator Carina Lindmeier.  
I was really excited to chat to Carina all about how people can use illustration in their branding, which I think is often really overlooked way to add creativity and consistency to your brand.
We chat about the versatility and emotional depth illustrations add to branding, particularly how it conveys brand personality, connects across languages, and engage audiences,
Don't worry if that all sounds overwhelming because we also explain the practicalities, like working with illustrators, the impact of using icons or mascots, and unique ways to use illustrations beyond websites to surprise and delight your audience! 
Episode highlights: 
01:45 The Emotional Connection of Illustration
03:18 Illustration: A Tool for Brand Personality and Accessibility
06:37 Diving Into the Creative Process and Tools
10:43 Finding and Working with the Right Illustrator
Thanks to Marketing Magic for sponsoring this episode.
Don't forget to check out Carina online and follow her on Instagram!
If you'd like to have a chat come find me on Instagram. Can't wait to connect with you.
This episode was written and produced by me and edited by Lucy Lucraft.
If you enjoyed this episode please leave a 5* rating and review! 
 

Without veering into toxic positivity, todays episode is all about the power of being kind! I chat with my pal watercolour illustrator Imogen Partridge about how kindness and support have helped her become a cheerleader of small businesses. 
Among many juicy tangents we chat about the impact and repercussions of comparisons and negativity online, the challenges that come with showing up online and the importance of aligning with your values and intentions.
Episode highlights: 
01:54 The Impact of Kindness and Support
06:38 Dealing with Comparison and Jealousy
15:04 The Dilemma of Free vs Paid Content 
20:59 Building a Supportive Community
25:57 The Role of Kindness in Business Decisions 
Thanks to Penfold for sponsoring this episode.
Don't forget to check out Imogen online and follow her on Instagram!
If you'd like to have a chat come find me on Instagram. Can't wait to connect with you.
This episode was written by me and produced by Lucy Lucraft.
If you enjoyed this episode please leave a 5* rating and review! 
 

Sometimes I get to dive into some really deep conversations on this podcast and today I'm chatting about about the personal growth and inner work essential for running a creative business with illustrator and designer Emily Wylde.
We talked about Emily's journey of starting her own business during the pandemic, the importance of having honest conversations with ourselves, and the impact of therapy and coaching on personal and business growth.
And we touched on the challenges of putting work online, dealing with red flag clients, and the significance of authenticity (beyond the buzzword!)
I really hope that you enjoy this more introspective chat and take on building brands today.
Episode highlights: 
05:58 Embracing Authenticity and Vulnerability in Brand Building 
09:27 Navigating Client Relationships and Building Resilience 
13:01 The Healing Journey of Embracing Your Inner Child
15:26 Authenticity in Business: Beyond the Buzzword
20:20 Finding Your Unique Path and Defining Success on Your Own Terms
33:40 The Impact of Comparison and Cultivating a Mindset of Experimentation 
Thanks to Marketing Magic for sponsoring this episode.
Don't forget to check out Emily online and follow her on Instagram!
If you'd like to have a chat come find me on Instagram. Can't wait to connect with you.
This episode was written and produced by me and edited by Lucy Lucraft.
If you enjoyed this episode please leave a 5* rating and review! 
 

I've talked a lot about values  and brand values on this podcast. And recently I've had some situations in my business where my values have been put to the test, leading me to make decisions that others might disagree with. 
And so, when I asked who would be the best person to talk to me about this, everyone told me to talk to Keri Jarvis. Keri is a developmental coach, intersectional feminist, charity co-founder and community activist and through her work she's helped lots of people to imagine a world where they can run their business with integrity.
This was such a rich conversation and, for me personally, it was a really helpful one to have.
Episode highlights: 
02:56 The Consequences of Misalignment with Brand Values
05:52 The Journey of Self-Awareness and Value Alignment
11:17 The Impact of Social Media on Business Values
16:59 The Role of Change and Growth in Business Values 
22:16 The Challenge of Balancing Personal Passion and Business Needs
Thanks to Penfold for sponsoring this episode.
Don't forget to check out Keri online and follow her on Instagram!
If you'd like to have a chat come find me on Instagram. Can't wait to connect with you.
This episode was written and produced by me and edited by Lucy Lucraft.
If you enjoyed this episode please leave a 5* rating and review! 
 
 

One of the best things about having my own podcast is having an excuse to talk to my design and illustration heroes. Remember that rejection challenge that I've been wanging on about Well, Jessica Hish has been at the top of my dream guest list ever since I started the podcast three years ago, and last year I plucked up the courage to ask her.
Jessica has always been so open and transparent about her career, from her creative process, to pricing work, to running businesses with three kids, to the highs and lows of running two retail shops in her hometown, and she very generously shares a lot of that reality with us in this episode today, too.
I hope you enjopy the episode as much as we loved recording it.
Episode highlights: 
00:00 Meet Jessica Hische: A Design and Illustration Icon
01:38 The Power of Procrastiworking and Passion Projects
05:39 Redefining Work-Life Balance and Creative Fulfillment
10:05 Navigating Parenthood and Creative Pursuits
14:18 Achieving Success and Finding Satisfaction in Work
25:05 The Unique Challenges and Joys of Running Retail Stores
Thanks to Marketing Magic for sponsoring this episode.
Don't forget to check out Jessica online and follow her on Instagram!
If you'd like to have a chat come find me on Instagram. Can't wait to connect with you.
This episode was written and produced by me and edited by Lucy Lucraft.
If you enjoyed this episode please leave a 5* rating and review! 
 

It's the return of friend of the podcast and newly published aurthor Hannah Isted!  As her friend, I am so proud and as a podcast host I can't wait to talk about the process of writing a book because it's something I know lots of you want to do too.
In this episode we talk all about how Hannah applied her inimitable style of breaking big things into small, manageable chunks and how she used that to write a book AND deliver it to the piublishers early!
It's not all about writing a book though because we talked about how marketing your business can be done in a way that truly works for you (in ten minutes a day, of course!)
Episode highlights: 
03:44 Realistic Expectations: Strategies for Achievable Consistency
18:25 Accountability and Mindset: Finding Support and Overcoming Blocks
25:41 The Power of 10-Minute Marketing
32:22 Leveraging Challenges for Skill Improvement
34:15 The Journey to Becoming a Published Author
 
Mentioned in the episode:
Join The Best 90 Days Ever membership (aff link) Buy The Best 90 Days Ever book Alison Jones 10-Day Book Proposal Challenge (aff link)  Thanks to Adobe Express for sponsoring this episode.
Don't forget to check out Hannah online and follow her on Instagram!
If you'd like to have a chat come find me on Instagram. Can't wait to connect with you.
This episode was written and produced by me and edited by Lucy Lucraft.
If you enjoyed this episode please leave a 5* rating and review!