eCommerce Insiders: The Journey To Success Chris Marrano

Jennifer Geneve, co-owner of Levine Natural Skincare, shares her journey in the skincare industry and the challenges and successes she has experienced. Growing up in a family of entrepreneurs, Jennifer was surrounded by business and decided to join her mother in running the family business. They started with a single product and expanded to a full skincare line. Despite the challenges of the pandemic, Jennifer and her team found motivation in customer reviews and focused on taking small steps...

Gary Redmond, co-founder of BusterBox.com, shares his journey to success in the subscription e-commerce industry. The conversation covers topics such as choosing the subscription model, financial considerations and key performance indicators, the history and challenges of Buster Box, the fulfillment and manufacturing process, customization and personalization, data aggregation and analysis, and using direct mail for customer retention. Gary shares insights on customer churn and reactivat...

Episode Description:Join us on this enlightening episode of eCommerce Insiders as we sit down with Eric Bandholz, the visionary founder of Beardbrand. Dive into Eric's journey of transforming his passion for beards and men's grooming into a thriving business that challenges societal norms and reshapes perceptions. From its humble beginnings to becoming a leading name in the men’s grooming market, Beardbrand stands as a testament to building a business rooted in passion and enjoyment, not just...

In this episode of eCommerce Insiders, Angie delves into her entrepreneurial journey, from the inception of her e-commerce brand to her foray into the marketing realm. She shares invaluable lessons on tuning into customer needs, leveraging data for strategic decisions, and balancing the demanding scales of work and family life.Angie and Chris dissect the nuances of e-commerce and marketing, stressing the critical role of calculated risks and informed decision-making. The discussion spans a ra...

In this conversation, Chris speaks with Abed Adawi, the co-founder of AB Marketing Group, about the importance of social media and content in e-commerce. They discuss the planning process for creating content, the evolution of short-form and user-generated content, and the role of technology and equipment in content creation. They also explore the balance between highly produced content and user-generated content, the importance of branding and brand guidelines, and advice for starting t...

In this conversation, Adam Mutschler, co-founder of Arch Pet Foods, discusses the journey of creating a venture-backed e-commerce pet food brand that focuses on sustainability and health benefits. The conversation covers topics such as the background of Arch Pet Foods, the use of insect proteins in pet food, the importance of healthier pet food options, challenges in the pet industry, the learning curve in bringing products to market, understanding numbers and financials, solving a series of ...