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Callum Birch is a direct marketing consultant, copywriter, and author of The Ultimate Guide to Nutritional Supplement Advertising. Listen in for daily marketing nuggets.

CallumBirch.com Podcast Callum Birch

    • Wirtschaft

Callum Birch is a direct marketing consultant, copywriter, and author of The Ultimate Guide to Nutritional Supplement Advertising. Listen in for daily marketing nuggets.

    Top 10 copywriting/marketing resources

    Top 10 copywriting/marketing resources

    My favorite copywriting and marketing resources. Most a free... some dirt cheap... and combined, they're better than a marketing degree!

    • 13 Min.
    Why you should send your direct mail in a trash can

    Why you should send your direct mail in a trash can

    For a complimentary copy of my new book, visit callumbirch.com

    • 6 Min.
    This is the most under-exploited marketing opportunity of all

    This is the most under-exploited marketing opportunity of all

    If you'd like a complimentary copy of my new book, The Ultimate Guide to Nutritional Supplement Advertising, visit https://callumbirch.com

    • 7 Min.
    To honest marketers, from a con man who tricked millions

    To honest marketers, from a con man who tricked millions

    Health products are an easy target for tricksters and fraudsters, which is why the FTC are so hot on the heels of supplement companies.

    • 8 Min.
    The patchwork charlatans

    The patchwork charlatans

    Warning:  there's a surprisingly large flock of copywriter's who charge their clients tens of thousands for patching other peoples ads together. Here's how to spot them coming a mile off.

    • 7 Min.
    A life lesson from the greatest ad man of all time

    A life lesson from the greatest ad man of all time

    Claude Hopkins risked everything to take Liquozone from the brink of bankruptcy to world domination. Here's what he learnt from the experience.

    • 11 Min.

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