Channel Transformation Sherpa Marketing

Running a Partner ABM programme does have it's unique challenges which means that it is crucial to have an ABM expert with not only technical ABM capabilities but also the understanding of marketing through channel. Sherpa has both of these and has brought this experience together in multiple Partner ABM programmes.

Join us as our CEO, Tom Perry, shares his knowledge of the channel space, some of the marketing challenges faced and how it can be transformed through ABM

Ep 1: Sonatype. Taking an innovative view of developing and enabling channel partnerships.

Sherpa discusses channel marketing with Sonatype's Ashleigh Auld. Ashleigh heads up channel marketing internationally and takes an innovative, partner-first approach to enabling channel partners. In this episode, we hear Ashleigh tell us how she is not afraid of ripping up conventional channel marketing support to fit culture, partner operating models and of course to drive value from the relationships.

Learn more about transforming the channel at: www.sherpamarketing.co.uk/channeltransformation