Clues for the Clueless Email Marketer Benchmark Email
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- Wirtschaft
All of us are clueless at one time or another.
Clues for the Clueless Email Marketer is for kitchen table operations with big dreams. Mom and pop shops looking to remain a community staple for years to come. For small business owners wearing multiple hats or the designer or social media manager who got thrown into the mix and are now expected to do email marketing.
It’s also for those who feel like they’ve still got something to learn.
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Seize Opportunities for Email Marketing: Holiday Email Marketing & Promos
Holidays are an excellent time to seize an opportunity for email marketing. Black Friday and Cyber Monday, Christmas, Channukah, New Years, Valentine's Day and every other holiday give you an excuse to be in your subscribers' inbox. Your competitors will be there and you should be too.
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Seize Opportunities for Email Marketing
One of the biggest advantages of email marketing is how timely it can be. You can create an email campaign quickly when there is a conversation taking place in the zeitgeist. Listen to learn how you can put this strategy to use!
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Understand Your Reports: Track and Learn Subscriber Behavior
Your email reports are an insight into the minds of your subscribers. It gives you invaluable information that is many times more honest than if you were to ask them a question. You can take the information from your reports and improve each next email campaign you send.
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Understand Your Reports: Unsubscribes and Abuse
This sounds like it would be a scary topic, but it's a normal part of the email marketing experience. Learning how to manage unsubscribes and avoid abuse complaints will help you reduce list churn and grow your list more quickly.
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Understand Your Reports: Opens By Hour
One of the age-old questions with email marketing is "when is the best time to send an email?" Your email reports can help you with this information. You can see when your subscribers are opening your email campaigns.
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Understand Your Reports: Click-Through Rate
Paying attention to what is happening after you hit send is an important part of email marketing. Click-through rate tells you if the content in your email is compelling enough to get them to go to your website and buy something.