382 Folgen

CPG & FMCG eCommerce industry icon Sri Rajagopalan, consumer loyalty guru Peter V.S. Bond & retail strategy expert Bryan Gildenberg explore how brands and retailers understand and engage with consumers in-store, online and everywhere in between. http://cpgguys.com 

The CPG Guys Peter V.S. Bond, Sri Rajagopalan & Bryan Gildenberg

    • Wirtschaft

CPG & FMCG eCommerce industry icon Sri Rajagopalan, consumer loyalty guru Peter V.S. Bond & retail strategy expert Bryan Gildenberg explore how brands and retailers understand and engage with consumers in-store, online and everywhere in between. http://cpgguys.com 

    Omnichannel Retail with Media, Ads + Commerce's Andrew Lipsman

    Omnichannel Retail with Media, Ads + Commerce's Andrew Lipsman

    The CPG Guys are joined in this episode by Andrew Lipsman, an independent analyst and founder of media, ads + commerce. Andrew is ex-marketer and the author of many a report on which many have made investment decisions over the last few years on their ecommerce and omnichannel retail investment budgets.Follow Andrew Lipsman on Linkedin at : https://www.linkedin.com/in/andrew-lipsman-10b2162/Follow Media, Ads + Commerce on Linkedin at : https://www.linkedin.com/company/media-ads-commerce...

    • 47 Min.
    Consumer 360 Recap with NielsenIQ's Liz Buchanan

    Consumer 360 Recap with NielsenIQ's Liz Buchanan

    The CPG Guys are joined in this episode by Liz Buchanan, President, North America at NielsenIQ, the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and full retail tracking/measurement while revealing new pathways to growth.This episode is sponsored by NielsenIQ.Follow Liz Buchanan on LinkedIn at: Follow NielsenIQ on LinkedIn at: Follow NielsenIQ online at: Liz & Sri recap the key learnings from NIQ's recent Consu...

    • 57 Min.
    The Full View with NielsenIQ's Kim Cox

    The Full View with NielsenIQ's Kim Cox

    The CPG Guys are joined in this episode by Kim Cox, Managing Director for North America eCommerce at NielsenIQ, the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and full retail tracking/measurement while revealing new pathways to growth.This episode is sponsored by NielsenIQFollow Kim Cox on LinkedIn at: https://www.linkedin.com/in/kim-cox-nielsenFollow NielsenIQ on LinkedIn at: https://www.linkedin.com/company/nie...

    • 36 Min.
    Retail Media Audiences with DGMN's Molly Hjelm, PepsiCo's Cely Moreno & The Trade Desk's Ellen Mulryan

    Retail Media Audiences with DGMN's Molly Hjelm, PepsiCo's Cely Moreno & The Trade Desk's Ellen Mulryan

    The CPG Guys are joined in this episode by Molly Hjelm, Head of Ad Sales at Dollar General Media Network, Cely Moreno-Mosier, Sr Director of Omnichannel Marketing & Retail Media Partnerships at Pepsico & Ellen Mulryan, Sr Director of Retail Data Partnerships at The Trade DeskFollow Molly Hjelm on LinkedIn at: https://www.linkedin.com/in/mollyhjelm/ Follow Cely Moreno-Mosier on LinkedIn at: https://www.linkedin.com/in/cely99/ Follow Ellen Mulryan on LinkedIn at: https://www.linkedin.co...

    • 49 Min.
    Media Spend Management with MIO Marketplaces' Sean Halter

    Media Spend Management with MIO Marketplaces' Sean Halter

    The CPG Guys are joined in this episode by Sean Halter, Founder & CEO of MIO marketplace, your one stop shop for brand, agency and providers. With a concept of a 'campfire' meetup between CMO's, Agencies and providers, MIO is your solution for comprehensive, cross platform media spend management. Sean is also the host of the show 'CMO suite' found on all major podcast platforms.Follow Sean Halter on LinkedIn at: https://www.linkedin.com/in/seanhalter/Follow MIO marketplace on Linked...

    • 50 Min.
    Brand Revival with Eagle Foods' Cindy Blum

    Brand Revival with Eagle Foods' Cindy Blum

    The CPG Guys are joined in this episode by Cindy Blum, Vice President of Marketing at Eagle Family Foods, a leading producer and marketer of canned sweetened condensed milk and evaporated milk products which also branched into deliciously awesome retail snack foods. Follow Cindy Blum on LinkedIn at: https://www.linkedin.com/in/blumcindy/ Follow Eagle Foods on LinkedIn at: https://www.linkedin.com/company/eagle-family-foods-group-llc/Follow Eagle Foods online at: https://www.eaglef...

    • 57 Min.

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