Customers First Podcast Tacey Atkinson

On this episode of the Customer's First Podcast, we spoke with Shelly Niehaus, an expert in personal branding for service-based businesses. Shelly shared her journey from a professional commercial photographer to an online marketing coach, helping service providers improve their marketing strategies. She emphasized the importance of building a personal brand that shines online and outlined the three key elements of a personal brand: name, face, and how you make people feel. Shelly provided practical tips for developing a compelling personal brand, including connecting, inviting, and positioning yourself effectively.

Furthermore, Shelly discussed the significance of maintaining consistent branding across all marketing channels, including websites and social media platforms. She highlighted the impact of conducting a brand audit to ensure that your online presence reflects your brand identity cohesively. Additionally, Shelly shared insights on writing a compelling About Me page, emphasizing the importance of sharing your story and connecting with your audience authentically.

Shelly encouraged listeners to embrace their authentic selves and translate their real-life values into their online presence to create a strong personal brand.
 
Timestamps:
5:10: Building a Personal Brand Online

10:01: Steps to Develop a Compelling Personal Brand

14:07: Importance of Consistent Brand Messaging

17:43: The Vitality of About Me Pages

25:14: Conducting a Brand Audit
 
Shelly's Contact Information:
Website: https://coaching.shellyniehaus.com
LinkedIn: Shelly Niehaus
Instagram: @shellyniehaus
 
Tacey's Contact Information: 
Website: www.taceyatkinson.com  
Social Media: @taceyatkinson
Thank you for tuning in, and I look forward to having more valuable conversations together in the future.
Remember:
Customer Centric Cultures Create Magical Customer Experiences.
Now Go Create the Magic!
 

Elona Lopari, a business catalyst and author, joins us on this episode of The Customer's First Podcast to discuss her journey and passion for helping businesses align purpose with profit. Elona shares her personal story of immigrating to the U.S. as a teenager, climbing the corporate ladder, and ultimately venturing into entrepreneurship due to a shift in company culture. She emphasizes the importance of following one's purpose and passion in driving decisions and success.

The conversation deepens into Elona's book, "Visionary Purpose-Driven Leadership," which serves as a practical guide for leaders. It outlines the seven foundational pillars, each offering tangible strategies for success. These pillars include conscious leadership, creating a conscious culture, aligning purpose and profit, fostering innovation and creativity, strategic growth, adapting to the future of work, and leaving a lasting legacy. By aligning personal and organizational values, these pillars empower leaders to drive success.

The discussion touches on talent management, building trust within teams, and effectively navigating change management. Elona emphasizes the significance of self-awareness, continuous improvement, and empathy in leadership and the impact of building a culture of trust on brand reputation. 

Timestamps:
4:25: Purpose-Driven Leadership Pillars

8:02: Aligning Purpose and Profit

10:27: Nurturing Talent and Culture

13:21: Influential Leadership

18:00:Navigating Change Management

21:15: Building Trust and Reputation
 
Elona's Contact Info:
Website: https://www.elonaloparicoaching.com
Insta: @elonaloparicoaching
LinkedIn: @elona-lopari
 
Tacey's Contact Information: 
Website: www.taceyatkinson.com  
Social Media: @taceyatkinson
Thank you for tuning in, and Tacey looks forward to having more valuable conversations together in the future.
Remember:
Customer Centric Cultures Create Magical Customer Experiences.
Now Go Create the Magic!

Join us on this episode of the Customers First Podcast where host Tacey Atkinson welcomes leadership coach and Keystone Pharmacy Insights founder, Jesse McCullough, for a deep dive into the world of leadership and its profound impact on customer service and team dynamics. With a blend of personal anecdotes and actionable insights, Jesse shares his journey from pharmacist to leadership maestro, underscoring the importance of intentional leadership and the art and science behind it.
He emphasizes the importance of leadership in various aspects of life, from work to personal relationships. He discusses the forbidden phrase of leadership, emphasizing the shift from saying "Our people won't do this" to "I haven't led our people to do this yet." Jesse explains the directional leadership framework, focusing on leading oneself first, then leading up, across, and down. He shares a touching story of impacting his team, leading to their personal growth and how everyone deserves to be led well.
Jesse encourages listeners that they are capable of doing hard things and that hard things are what shape and develop us. Finally, Jesse expresses his passion for studying leadership principles and his goal of impacting a thousand pharmacists to become stronger leaders in the coming year. Tune in for an enlightening conversation that promises to transform your approach to leadership and customer-centricity.
 
Timestamps:
1:51: The Journey into Leadership Passion

5:33: Discovering Learnable Leadership Skills

10:10: Leadership: Art and Science Blend

17:58: The Forbidden Phrase of Leadership

23:23: Importance of Modeling Behaviors

34:24: Current Passion: Studying Leadership
 
Jesse's Contact Information:
LinkedIn: jessewmccullough
Facebook Group: kpipharmacy
 
Tacey's Contact Information: 
Website: www.taceyatkinson.com  
Social Media: @taceyatkinson
Thank you for tuning in, and Tacey looks forward to having more valuable conversations together in the future.
Remember:
Customer Centric Cultures Create Magical Customer Experiences.
Now Go Create the Magic!

On this episode of the Customers First Podcast, we had a fascinating conversation with Sheena Russell, the founder and CEO of Made With Local. She shared her journey of creating a company focused on producing delicious and nourishing foods made from locally sourced ingredients. Sheena's childhood in a food-focused and environmentally conscious family set the foundation for her passion for creating impact through her business. Starting with selling snack bars at farmer's markets, Sheena's company has now grown to retailers across Canada and into the U.S.

Sheena emphasized the importance of building a community around the brand and being transparent and vulnerable in storytelling to connect with customers. Made With Local is a B Corp Certified company that follows ethical and environmental practices in its operations. She discussed the significance of trust and transparency in building a successful brand.

The conversation delved into the decision-making process of sunsetting products, the inspiration behind launching granola bar mixes, and the innovative approach of showcasing seasonal ingredients in their products. Sheena also shared the adventurous story of delivering their products to the Cannes Lions Festival in France after a series of unexpected challenges.
 
Timestamps:
6:02: Building a Community Brand

15:58: Tough Decisions and Sunsetting Products

22:53: Launching Granola Bar Mixes

27:25: Cannes Film Festival Adventure

33:40: Shaping Moments
 
Sheena's Contact Information:
Website: https://www.madewithlocal.com
Social Media: @MadeWithLocal
 
Tacey's Contact Information: 
Website: www.taceyatkinson.com  
Social Media: @taceyatkinson
Thank you for tuning in, and Tacey looks forward to having more valuable conversations together in the future.
Remember:
Customer Centric Cultures Create Magical Customer Experiences.
Now Go Create the Magic!

On today's episode of the Customer's First Podcast, we were joined by Dave Seaton, the CEO and principal consultant at Seaton CX. Dave shared his journey into customer experience management, highlighting his success in reducing churn and winning awards.
He discussed the importance of customer journey mapping and unveiled his proprietary Dharma method, which consists of five steps: Define, Analyze, Research, Map, and Act. We delved into the differences between journey mapping and process mapping, emphasizing the need for customer insights and aligning mapping projects with strategic goals.

Dave stressed the significance of including customer personas, goals, actions, thoughts, emotions, and moments in journey maps to tell a compelling customer story. He also touched on additional elements like friction points, quantitative data, and opportunities for improvement. Moreover, Dave shared three common reasons for customer journey map failures: lack of customer insight, misalignment with strategic plans, and lack of actionable insights.
Timestamps:
11:52: Importance of Customer Insights

14:44: Elements of Journey Maps

20:15: Additional Considerations for Journey Maps

24:43: Reasons for Journey Map Failures
 
Dave's Contact Information:
Website: https://www.seatoncx.com
LinkedIn: @daveseaton
 
Tacey's Contact Information: 
Website: www.taceyatkinson.com  Social Media: @taceyatkinson
Thank you for tuning in, and Tacey looks forward to having more valuable conversations together in the future.
Remember:
Customer Centric Cultures Create Magical Customer Experiences.
Now Go Spread the Magic!

In this episode, Tacey is joined by the Founder of Dignity Leadership Consulting & Author of "You're Doing It Wrong, Stop Managing & Start Leading," Rich Levene. 
Rich discusses his journey from being a high producer to learning what true leadership is through his master's program. He emphasizes the importance of trust, hope, humility, and empathy in leadership and how building a culture of leadership within a business involves everyone, not just those in formal leadership roles. Tune in to hear more about Rich's rich insights and experiences in leadership and personal growth!
Timestamps:
3:17: The Importance of Doing It Right
5:56: Leader vs. Manager Distinction
6:36: Leading People, Managing Things
9:48: Collaboration vs. Cooperation
10:05: Fostering a Collaborative Culture
17:26: Addressing Authoritarian Leadership
19:07: Creating a Culture of Leadership
 
Rich's Contact Information:
Website: www.richardlevene.com
Instagram: @dignityleadership
LinkedIn: @richlevene
Link to Book: You're Doing It Wrong
 
Tacey's Contact Information: 
Website and Social Media Links: www.taceyatkinson.com  @taceyatkinson
Thank you for tuning in, and Tacey looks forward to having more valuable conversations together in the future.
Remember:
Customer Centric Cultures Create Magical Customer Experiences.
Now Go Spread the Magic!