Doug Powell on Creating the Conditions for Designers to Do Great Work (ex IBM, Expedia, AIGA‪)‬ Design Meets Business

Doug has been in the Design world for 30 years and is well known for his role as VP of Design at IBM, where he oversaw IBM's design practice, design career and leadership programs, and the scaling of cross-functional design thinking practices. Doug is a role model for many design leaders and someone I've been looking up to for many years. Having him on the show is such an honour.
Timestamps:
00:00 – Intro02:32 – The three chapters in Doug's career09:35 – Building good relationships at work13:18 – The environment needed for designers to do great work20:44 – The role coaching played for him and how he's coached others27:13 – How do you know when a report is ready for a promotion36:04 – An overview of the work done at IBM by Design 42:16 – The role of ethics in Design48:13 – Design in the age of AI51:04 – End of show questions.Connect with DougLinkedIn
Selected links from the episodeThis is a Prototype Podcast (Apple, Spotify, Google)
The Making of a Manager, by Julie Zhou
The Total Economic Impact Of IBM’s Design Thinking Practice, by Forrester