I started providing economic advice to large corporations many decades ago consulting to the C Suite. As much as it was of value with them, since I started working with business owners it has become an obvious imperative. You and I do not control the business cycle and poor government policy, we can only respond to it. Our series on 'Riding The Wave' provides to the entrepreneur a method of responding to events of our control.


Look at IBGR as your CGO - your fractional Chief Growth Officer. In that mode we have built a platform that will move beyond the one-way conversation of radio and podcasts to real relationships; our Community of Commerce.


A thought before we start, I want to invite you to my new group on the Community - Living the Life . If you are a serial entrepreneur and looking to discuss how to build a business that runs itself so you can start running multiple businesses - this is the right spot.


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Objectives - The WHY


Most people will tell you that only two things are unavoidable - taxes and death. I will add a 3rd - the business cycle. Unless you live in a command economy where the government makes all the decisions on supply, demand, and prices, the business cycle is unescapable. I guess I should add poor government policy as the 4th element. Other than voting all I can do about it is understand the opportunities and threats to staying in business; at a minimum survive and perhaps even thrive with the right decisions.


Key Issues - Owner Perspective:


How do I read the business cycle?What are the underlying causes?What are the moves?

What You Need to Know - The WHAT


Show Econ.01 - Ride The Wave or Get SwampedAustralasia: Tuesday 8am, Thursday 8am (Sydney)South Asia: Tuesday 8:30am, Thursday 8:30am (Mumbai)Prime Meridian: Tuesday 9am, Thursday 9am (GMT)North America: Monday 10am (NY)Show Econ.02 - In The Shadow of the Wave Step 1 New Opportunities - YOUR MOVE - Anticipate Demand and Expand into Current Markets with Current Offer.Show Econ.03 - It’s Worth What It’s Really Worth, Finally!Step 2 Credit Expansion - YOUR MOVE - Anticipate Demand and Expand into New Markets with Current Offer.Show Econ.04 - It’s Crazy HotStep 3 Euphoria - YOUR MOVE - Meet Demand and Expand into Current Markets with a New Offer.Show Econ.05 - Uh Oh!Step 4 Distress - YOUR MOVE – Focus on Cash Flow Management, Lean Up the Organization by Reducing Fixed Costs.Show Econ.06 - This Doesn’t Look GoodStep 5 Revulsion - YOUR MOVE – Focus on Cash Flow Management, Lean Up the Operation by Reducing Variable Costs and Lower Prices to Existing Customers with the Cost Savings.Show Econ.07 - Are We Going to Survive the Ride?Step 6 Panic - YOUR MOVE –Improve your Core Products & Services during the Slack Time.Show Econ.08 - Whew, Glad That’s OverStep 7 Cautious Optimism - YOUR MOVE –Improve your Core Products & Services during the Slack Time.Show Econ.09 - Control the Controllable and Agile

What You Need to Do​​ - The HOW


​Listen to this Econ Series on Riding The WaveJOIN the Community of CommerceShow Up Next week

The purpose of this show was to present a method of understanding what is happening in the economy and series of steps to ensure survival over the next 9 weeks. We are your single, one stop source for business success, period, end of story.


Make sure you leave some thoughts in the comment section below. I am interested in continuing the conversation.