Michelle Green is the author and teacher behind The Business of Baking, which teaches business skills to people who want to turn their baking hobby into a profitable business. She is also an entrepreneur, writer, podcaster, mentor and a mum of triplets. She is passionate about educating and inspiring people to give their dreams a good shot at becoming reality. Interestingly these days the blog is attracting loads of non-bakers, because they all share one common goal, which is to see if they can make small business actually work for them.
Her aim is to tell people how it really is while still encouraging them to go for it and give them the practical tools to make it happen. She shares her real-life stories, with all the ups and downs to demonstrate that everyone can do it and yet she doesn't sugar-coat the experience. The most common feedback she gets is, “Thank you for your refreshing honesty!”
There are many talented people out there who are masters of the skills of their trade but they lack the business skills to make it all come together. In this episode Michelle shares some kick ass advice and first hand experiences with the listeners, who are probably going through similar things in their own businesses, to inspire them and help them succeed.
Some of the topics she covered in this episode are
•Working from home (without losing your mind or mastering Candy Crush instead of working)
•Being a mum and a business owner (and surviving both!)
•Taking the step from hobby to business
•How to market your business when you’re on a shoestring budget or you’re an introvert
•Dealing with difficult clients
Her special message to the audience:
"Don't give up on having a life because you want to have a business but don't give up on having a business because you want to have a life! I meet so many people who say that Michelle, I can't start a business because my children are too young or I am too old, too short, too tall, too stupid, too broke, too whatever but I say....Oh gosh, please just start it, if you have a fire within you than just do it, maybe it will be imperfect but better be imperfect and done than never done!"