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The Etsy Success podcast is your source for tips on improving your creative business and inspiration from the Etsy community.

Etsy Success podcast Etsy

    • Wirtschaft

The Etsy Success podcast is your source for tips on improving your creative business and inspiration from the Etsy community.

    [Audio Article] Holiday Marketing Tips for Etsy Sellers

    [Audio Article] Holiday Marketing Tips for Etsy Sellers

    You’ve got the goods that holiday shoppers want. The question is: Do they know it? Follow these tips to put that seasonal sparkle on your shop and make it easy for people to see why they should buy from you.

    What did you think of this audio article? Help us improve our future audio content by taking this short survey.

    • 4 Min.
    Insider’s Guide to Etsy Search: Conversion

    Insider’s Guide to Etsy Search: Conversion

    Welcome to part two of our series on Etsy Search! This week, Amy and Isabella take things to the next level, and discuss how to convert visits to orders. The two shop optimization specialists (and Etsy sellers!) offer tips on how to optimize your listings for conversion and use shop stats to inform your Etsy SEO strategy. Plus, hear them critique three listings as examples to show how their advice looks in action.

    Articles referenced in this episode:

    7 Essential Types of Product Photos

    How to Write Enticing Item Descriptions




    Here are the listings Isabella and Amy critique in the episode:

    Macrame hanging shelf

    Lazy Susan 

    Oil painting

    • 27 Min.
    Insider’s Guide to Etsy Search: Keywords

    Insider’s Guide to Etsy Search: Keywords

    This week, we’re kicking off a series on Etsy Search with two experts, Amy Fierro and Isabella Diaz. Not only are Amy and Isabella shop optimization specialists at Etsy, they’ve also been selling on Etsy for years (twelve and eight, respectively)! In today’s episode, the shop owners share exclusive insights on how Etsy search works, proven techniques for brainstorming keywords to help you get found, and do’s and don’ts to keep in mind as you hone your Etsy SEO strategy. Then they’ll answer your questions about keywords, sourced directly from the Etsy Forums.

    Articles referenced in this episode: 

    Translating Your Shop and Listings

    Case Study: Building a Keywords Strategy

    • 40 Min.
    How to Use 2021 Holiday Trends in Your Shop

    How to Use 2021 Holiday Trends in Your Shop

    It’s not always about developing a new product or changing your inventory. Sometimes you already sell something that fits a new trend! In addition to sharing what trends are on the rise for this holiday season, Etsy Trend Expert Dayna Isom Johnson explains how you can use them to inform your keywords strategy (if they’re relevant to your items, of course). Find out what search terms are gaining traction, hear Dayna answer seller questions, and get a sneak peek at what to expect for New Year’s Eve!

    Learn more about these trends in our 2021 Holiday Trends Marketplace Insights report.

    • 38 Min.
    Shop Talk Special: How You Overcame Challenges in Your Business

    Shop Talk Special: How You Overcame Challenges in Your Business

    Etsy sellers are full of passion and commitment to their craft, but forging your own path doesn’t come without its challenges. In this special Shop Talk episode, Etsy shop owners share stories about the hurdles they faced and how they overcame them. 

    To submit your own story about a challenge you overcame, check out this Forums post for instructions.

    • 17 Min.
    Pro Tips From Last Year’s Etsy Design Awards Winners

    Pro Tips From Last Year’s Etsy Design Awards Winners

    Do you want a chance to win $20,000? Attention from the press? Bragging rights for winning an international award? Of course you do! And how might you get that chance? By entering one of your one-of-a-kind items for consideration in the 2021 Etsy Design Awards between now and June 25th! 

    Get expert advice from last year’s Grand Prize winner, Adrian Martinus, and vintage category winner, Fashion for Fables. Find out how they chose which product to enter and how they prepped their listing and shop to dazzle the judges. 

    Learn more about how to enter your listing for a chance to win by heading to etsydesignawards.com.

    • 48 Min.

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