Girl Behind The Hustle Girl Behind the Hustle

In this solo episode LC is chatting about the messy middle of entrepreneurship where some people choose to quit, pause, pivot or keep going. Don't worry we've all been there.

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This week’s Girl Behind The Hustle is LA based artist, Domonique Brown of DomoINK. Domonique’s work has been featured in Issa Rae’s AirBNB, FX’s Snowfall pop-up, on Roland Martin, HomeGoods, SnoopDog, Forbes, NAACP, packaging for haircare brand Camille Rose, Bath & Body Works and so many other amazing places. Her art is a celebration of diversity rendered in color palettes ranging from minimalist to vibrant,  the medium of her illustrations is to invite viewers to engage in a debate about the accepted notions of race and representation. Domonique’s portraits have the purpose of featuring women and men of color who might not otherwise be portrayed, in the hopes others can see a representation of their culture and identity and feel empowered. Listen in as we chat about: How imposter syndrome almost stopped her from showing up The person who encouraged her to pursue art, Thank you educators Why she doesn’t plan on quitting her 9-5 anytime soon

 You can connect with Domonique on Instagram TikTok and purchase her art at DomoINK | 

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You can find Girl Behind The Hustle on Instagram | Facebook | Website


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Today I'm chatting with Shayla Varnado of Black Girls Wine. Shayla is the founder of Black Girls Wine Society which is the very first wine sorority with 50 local chapters and over 400 members throughout the US. The Black Girls Wine society was Shayla’s solution to creating Sisterhood and adding diversity to the wine industry. An industry where only an estimated 0.1% of US wine makers and brand owners are Black and black consumers make up about 11 percent of wine drinkers in the country (as reported by the Wine Market Council Consumer Segmentation)

Shayla began sharing her favorite wines and wines of the week on her Weekly Winedown live series on IG and quickly began growing a flourishing community.

In this episode Shayla shares


They key factors to growing an engaged community
What you should consider before quitting your job to go into entrepreneurship
Things you should know when choosing your next wine

Resources mentioned in today’s episode

Wine.com

Total Wine

Instacart



Here’s how you can connect with Shayla| Instagram  | Facebook | Website

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You can find Girl Behind The Hustle on Instagram | Facebook | Website by Email at heygirl@girlbehindthehustle.com


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What a pleasure it was to sit down with "The Godmother of Beauty" Margarita Arriagada. Before developing her beauty brand Valde Beauty, Margarita spent over a decade as Chief Merchant of Sephora. Valde Beauty was created to pay homage to her Mother's determination, courage and spirit with the name deriving from part of her Mother's last name.

Every move Margarita has made with this brand has been very intentional, which is exactly what's needed to break in and stand out in a crowded market like the beauty industry. Valde is not the typical lipstick brand it is an experience and a gift to make each woman who holds it feel purposeful and encouraged to write their own destiny. You can immediately feel and see the difference when you hold the gold feather covered refillable vessel in your hands.

Listen in as we chat about:


The importance of bringing your whole self to spaces you occupy
How Valde landed in Oprah's hands
Taking Valde into the NFT space with the first ever beauty launch
Funding and The Rising Latinx Beauty Grant

Tools & Resources Mentioned

Notion

Abundance by Deepak Chopra

Survivor Abortion Fund

Here’s how you can connect with Margarita  Instagram | Valde Beauty | Twitter | Discord

| Leave us a note or review | Subscribe to the podcast | Follow on Spotify

You can find Girl Behind The Hustle on Instagram | Facebook | Website by Email at heygirl@girlbehindthehustle.com




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Today we're chatting about the importance of having a product ladder that keeps your Target Customer returning to you overtime like Drake and Beyonce because the last thing you want to do with your business is have a one-hit customer. If you're wondering why your customers aren't returning, it's because you haven't created another product or service that can grow with them after they take the first step.
Listen in as we chat with Alex Cawley about what her history with working at Lululemon & Soul Cycle taught her about creating community to win in business. Alex is now working with health and wellness brands as a Marketing Consultant through her company Forever Friday to help brands implement systems and strategies so that biz owners can have more time to do the things they love.
Listen in as we chat about:

The importance of niching down in large markets
Creating a product mix and product ladder that will keep your customers coming back
How creating for everyone will damage your reputation
Using grassroots marketing to stand out amongst competitors
How you can steal Soul Cycle and Dry Bar's Business Strategy 

Here’s how you can connect with Alex | Instagram  | Forever Friday Podcast
| Leave us a note or review | Subscribe to the podcast | Follow on Spotify
You can find Girl Behind The Hustle on Instagram | Facebook | Website by Email at heygirl@girlbehindthehustle.com

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Today on the show we’re chatting with LA Born Niki Koss, an award winning actress, producer, director and filmmaker. Niki is an all around powerhouse. She was recently included in the entertainment list of Forbes 30 Under 30 and was also the winner of the Female Filmmaker of the Year at the 2019 Burbank International Film Festival. 

You've definitely seen her work on your screen. She's a series regular on the acclaimed Freeform Network series, "Famous In Love as Alexis Glenn. Nikki is passionate about telling stories that contribute to changing the world in a positive way and  recently launched her award winning production company, K Factor Films to do just that. Her inaugural directorial film, “Night, Night” debuted last November. 

Listen in as we chat about:


Building relationships for the long haul
Creating community and growing your social media presence
The most important investment you can make as an inspiring filmmaker

Here’s how you can connect with Niki | Instagram  | K Factor Films | Night Night

| Leave us a note or review | Subscribe to the podcast | Follow on Spotify

You can find Girl Behind The Hustle on Instagram | Facebook | Website by Email at heygirl@girlbehindthehustle.com


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