Good Morning, Market Sol Insights

In the age of streaming, pop singles, and 3D printing, there is a renaissance business employing "luthiers" to hand-make the most magnificent guitars on the planet.



Benedetto Guitars has been the signature guitar sound of jazz for decades and Howard Paul is their signature artist-turned-CEO. We reveal how this premium craft company has bucked the trends - showing that the old ways are still worth while.



Explore Benedetto Guitars: benedettoguitars.com

Learn more about Sol Insights: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠solinsights.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Connect w/ Phillip on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@phillipscroggin

A decade ago, Buck Holly was making custom firearms in his small business. Then Glock, the biggest name in the industry, made an off-the-wall request for an upcoming trade show. It changed his business forever.



Hear how C&H Precision became the fastest growing manufacturer in Georgia, as Buck shares the market foresight, the sacrifice, and the business savvy that has led to exponential growth over the past 5 years.



Explore C&H Precision: ⁠⁠⁠⁠⁠⁠⁠https://chpws.com

Learn more about Sol Insights: ⁠⁠⁠⁠⁠⁠⁠⁠⁠solinsights.com⁠⁠⁠⁠⁠⁠⁠⁠⁠

Connect w/ Phillip on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠@phillipscroggin

Emily McCarthy started her small business a little over a decade ago. Since that time, her brand has grown to 400+ retailers and recently grew 30% YoY at the beginning of 2024.



What has been the key to this joyful growth? Hear from the founder herself how smart sales strategy and unique design have contributed to one of the emerging apparel companies in the southeast.



Explore Emily McCarthy + Co.: ⁠⁠⁠⁠https://emilymccarthy.com

Learn more about Sol Insights: ⁠⁠⁠⁠⁠⁠⁠⁠solinsights.com⁠⁠⁠⁠⁠⁠⁠⁠

Connect w/ Phillip on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠@phillipscroggin

Traditional marketing efforts are losing power. People are losing trust in ads. Humans are more isolated and lonely.



How can marketing drive relationship and value in 2024? According to Mark Schaefer, the last great marketing strategy may just be community.



Phillip interviews nationally-recognized author, professor, and marketing consultant Mark Schaefer on his newest book, and how community building may hold the key to long-term success for companies.



Explore Mark's brand: ⁠https://businessesgrow.com/

Learn more about Sol Insights: ⁠⁠⁠⁠⁠⁠⁠solinsights.com⁠⁠⁠⁠⁠⁠⁠

Connect w/ Phillip on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠@phillipscroggin

Sean Fox, Founder and Head of Creative & Strategy at Pioneer Design, has been in corporate branding and design for over a decade. In 2024, he foresees the decay of brand power and relevancy. Why?



Join Phillip as he and Sean discuss the trends, fads, and technologies which will consume brands just like yours...and how you can choose the path of high-quality authenticity in contrast.



Discover Pioneer Design: https://madebypioneer.com/

Learn more about Sol Insights: ⁠⁠⁠⁠⁠⁠solinsights.com⁠⁠⁠⁠⁠⁠

Connect w/ Phillip on LinkedIn: ⁠⁠⁠⁠⁠⁠@phillipscroggin

This episode, we delve into the story of how three business gurus—Neil Hoyne, Peter Fader, and Alex Hormozi—whose books have revolutionized the way we operate at Sol Insights. It all started with a serendipitous LinkedIn discovery of Neil Hoyne and his seminal book, "CONVERTED," leading to an inspiring podcast interview.

This connection opened the door to Peter Fader's enlightening perspectives on customer centricity and Alex Hormozi's strategies in "The $100M Leads." Each author's unique approach has not only reshaped my business but also that of our clients, offering a blueprint for profound growth and efficiency.

Join us as I retrace the journey of discovering these leading marketing practices, and share how these approaches are changing everything about my business (it may do the same for your business).



Learn more about Sol Insights: ⁠⁠⁠⁠⁠⁠solinsights.com⁠⁠⁠⁠⁠⁠

Connect w/ Phillip on LinkedIn: ⁠⁠⁠⁠⁠⁠@phillipscroggin