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As digital marketers, we get this question asked all too often by business owners and other entrepreneurs just starting out: Should I advertise on Google or Facebook?

The short and sweet answer is: You should be doing both!

BUT, it does also depend on the type of business you have, what niche you're in, what your goals are, your budget and other variables.

In this 'Google or Facebook ads?' episode, we break down from our own experience and leading experts, which online advertising platform is right for your business, and what strategy you should implement for paid ads success.

Google vs Facebook digiCoffee

    • Wirtschaft

As digital marketers, we get this question asked all too often by business owners and other entrepreneurs just starting out: Should I advertise on Google or Facebook?

The short and sweet answer is: You should be doing both!

BUT, it does also depend on the type of business you have, what niche you're in, what your goals are, your budget and other variables.

In this 'Google or Facebook ads?' episode, we break down from our own experience and leading experts, which online advertising platform is right for your business, and what strategy you should implement for paid ads success.

    Top 5 Marketing Trends Going Into 2020

    Top 5 Marketing Trends Going Into 2020

    Tik-Tok! What is your business doing NOW to stay relevant and keep up with these top 5 marketing trends going into 2020? 

     And in case you're not in the loop, Tik-Tok is NOT a new hip way to start a 'knock-knock' joke... 😅  

    Tik-Tok is the #4 online Social Media app right now with more than 500 million users. 😱  



    Here are our Top 5 Marketing Trends Going Into 2020.  And a few pointers on what you should be doing to adapt your marketing strategies to these trends:  

    1. A.I (Artificial Intelligence) with Voice Search 

    2. Personalization Matters 

    3. Content Matters Too 

    4. Influencers.  

    5. Generation Z   

    Our Site:

    https://digi.coffee/

    Social Media:

    https://www.instagram.com/digicoffeeads/ 

    https://www.facebook.com/digicoffeeads/ 

    Need help with online advertising? 

    Schedule a 30-min Strategy Session with us here - https://appoint.ly/s/mathew_rincon/strategy



    Thanks for tuning in! Remember to subscribe and follow us @digicoffeeads for more content like this, leave a comment if you have questions about our video. As well, follow us on Instagram Tv and everywhere else you see our content.

    • 8 Min.
    Ep. 9 - Generating High-Quality Leads for Financial Services - Google or Facebook

    Ep. 9 - Generating High-Quality Leads for Financial Services - Google or Facebook

    Today, we talk about how it is possible to generate high-ticket leads for financial advisors or other finance professionals, using Google and/or Facebook Advertising. 

    If you're a financial advisor, legal advisor or an accountant looking for an alternative and better way of getting qualified leads and clients for your business, using the power of digital advertising. This is a must-watch!

    We break down the steps below and tell you what you need to know before you start running ads on Facebook or Google, what type of tools you need and more.



    Before investing in advertising you need:

    1. Professional Website and/or Landing Pages per your Offer/s  - Credibility

    2. A Sales Closer, Quality Sales Team that can close deals - The Follow up and close!

    3. CRM - Client Relationship Mgmt. software (see best options below)

    4. Email Marketing Campaign or partner - Nurture your leads, warm them up for the close

    5. Well defined Customer Avatar written out.

    6. Funnel with no breaks - Ensure conversion tracking is in place.



    Landing Page Tools with Free trials:

    https://unbounce.grsm.io/partnert0ukj9768 

    https://www.clickfunnels.com/



    Free Email Tool:

    https://mailchimp.com/



    Best CRM Tools:

    https://www.activecampaign.com/

    https://keap.com/



    Scheduler:

    https://www.oncehub.com/scheduleonce



    Free Marketing Tools:

    Facebook Pixel Helper - https://bit.ly/1XVj3f4

    Google Analytics - analytics.google.com

    Facebook Pixel - Look inside your Facebook ads manager to locate and setup pixel (Free tracking tool provided by Facebook to measure visitor volume, events, and actions on your website or landers)



    Mat's LinkedIn:

    https://bit.ly/2K69jMY



    Schedule a Discovery Call with us here:

    https://appoint.ly/s/mathew_rincon/discovery



    Our Site:

    https://digi.coffee/ 



    Follow us:

    https://www.instagram.com/digicoffeeads/

    https://www.facebook.com/digicoffeeads/ 

    https://www.linkedin.com/company/digitalcoffee/ 





    Thanks for tuning in. Please follow us @digicoffeeads for more content like this, leave a comment if you have questions about our video. As well, follow us on Instagram Tv and everywhere else you see our content.



    #LeadGeneration #MarketingforFInancialAdvisors #Facebookads

    • 22 Min.
    Ep. 8 - How to Create Retargeting Ads that Work - Google vs Facebook

    Ep. 8 - How to Create Retargeting Ads that Work - Google vs Facebook

    You ever get those ads that seem to follow you around the internet? Yep, those are retargeting ads. 

    If you're not sure what they are or you do, but don't know how to create retargeting ads on Facebook or Google, enjoy the nuggets shared in the video!

    Some remarketing or retargeting ads are super annoying, while others are nicely timed reminders for those products we didn't purchase days or weeks before.



    Our Site:

    https://digi.coffee/ 

    Social Media:

    https://www.instagram.com/digicoffeeads/

    https://www.facebook.com/digicoffeeads/ 

    https://www.linkedin.com/company/digitalcoffee/ 



    Thanks for tuning in. Please follow us @digicoffeeads for more content like this, leave a comment if you have questions about our video. As well, follow us on Instagram Tv and everywhere else you see our content. 

    • 15 Min.
    Facebook Libra Emergency Episode! ZuckBucks?!

    Facebook Libra Emergency Episode! ZuckBucks?!

    You may have heard by now that Facebook is releasing its cryptocurrency libra. ♎ Many cryptocurrency enthusiasts and Facebook pessimists are presenting DOOM and GLOOM reactions to this... 😱 

    "Facebook can't be trusted to know my finances!" (sorry they already do) 

    "Mark Zuckerberg is taking over the world with his monopoly! (why does no one ever mention Google or Amazon) 

    "I am deleting Facebook forever!" (Instagram and Whatsapp too?)  

    Take a look at this episode on the new cryptocurrency and leave your comments. I am ready to debate!!  

    Agency Site: 

    https://digi.coffee/  

    Social Media: 

    https://www.instagram.com/digicoffeeads/ 

    https://www.facebook.com/digicoffeeads/ 

    https://www.linkedin.com/company/digi..   

    Mat's Links: 

    https://www.linkedin.com/in/mathewrin... 

    https://www.instagram.com/mat.rincon/ 

    https://www.facebook.com/mathew.rincon  

    Thanks for tuning in. Please remember to subscribe and turn on your notifications for more content like this, leave a comment if you have questions about our video. 

    • 16 Min.
    Ep. 7 - What are Target Audiences? - Google vs Facebook

    Ep. 7 - What are Target Audiences? - Google vs Facebook

    So you have your product and/or service ready to be launched and marketed to the public. But have you carved out your ideal customer? Is your target audience well defined? Who is your target audience?

    These are just some of the questions we'll help answer on today's episode as well as giving you pointers on how to reach your target audience inside Google and Facebook ad platforms.



    Our Site:

    https://digi.coffee/ 



    Social Media:

    https://www.instagram.com/digicoffeeads/

    https://www.facebook.com/digicoffeeads/ 

    https://www.linkedin.com/company/digitalcoffee/ 



    Thanks for tuning in. Please follow us @digicoffeeads for more content like this, leave a comment if you have questions about our video. As well, follow us on Instagram Tv and everywhere else you see our content. 

    • 21 Min.
    Ep. 6 - How to come up with a creative name for your business

    Ep. 6 - How to come up with a creative name for your business

    On today's episode, we chat about something many entrepreneurs struggle with - coming up with a creative and memorable name for their businesses and products.

    Our Site: 

    https://digi.coffee/ 

    Social Media:

    https://www.instagram.com/digicoffeeads

    https://www.facebook.com/digicoffeeads/ 

    https://www.linkedin.com/company/digitalcoffee

    Thanks for tuning in. Please follow us @digicoffeeads for more content like this, leave a comment if you have questions about our video. As well, follow us on Instagram Tv and everywhere else you see our content

    • 29 Min.

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