A weekly podcast for B2B sales & B2B marketers. We interview top CEOs, Sales, and Marketing Leaders to uncover their strategies, hacks & tools to help you grow faster. So if you want to learn how to grow your B2B business with proven growth hacks & strategies, listen to our show!
Ep 26 - Michael Lazik - The secret sauce of Templafy's B2B growth - from 300 to 500 employees this year alone!
Todays guest is Michael Lazik, Sales Director DACH at Templafy. That’s in it for you:
1. How long term relationships and considering buyer’s personal goals drive SaaS products success
2. How Templafy tests its way to the most effective sales strategy and wins new customers with valuable references
3. Michael's take on value-based cold calling and how to excel in sales meetings by tackling prospects' pain points
4. Diversity as a success factor for sales teams and Michael’s biggest lesson learned in the past year
Michael is an ambitious expert with 15 years of experience in the talent management industry and building sales organizations for leading SaaS providers. Prior to his role as Director Sales DACH at Templafy, Michael held senior sales and strategy roles at Stepstone and Cornerstone OnDemand. He is experienced in leading regional and international teams and gained intercultural experience working in Norway, Sweden, and the UK.
Templafy is pioneering the content enablement category with a first-of-its-kind infrastructure that actively accelerates business performance with connected content. Unlike existing solutions, Templafy is embedded in company-wide workflows, going beyond simple content management to serve teams exactly what they need, when and where they need it within the applications they already work in, while allowing organizations to effortlessly govern content and track performance. Essential to business enablement and embedded in every employee’s workflow, Templafy’s platform enhances the end-user experience, aligns workforces and enables people to create on-brand, high-performing business content faster. A seamless future of work relies on content enabled by Templafy.
Founded in Denmark in 2014, Templafy is a global organization with offices in six major business hubs such as New York, London, Copenhagen and Sydney. Templafy supports over 2.8M users and enables over 600 enterprise customers like KPMG, IKEA, and BDO
Find Michael on LinkedIn
Michael’s favourite Business book: Crossing the Chasm by Geoffrey A. Moore
Michael’s’ favourite business leader: Jeff Weiner, Executive Chairman at LinkedIn
Ep 23 - Joe Haslam - How to scale your company after you hit product-market fit
In today's GROW B2B FASTER episode, our host Sammy, Managing Partner and founder of SAWOO catches up with Joe Haslam, Professor at IE Business School and Executive Director of the Owners Scaleup Program.
That's in it for you
1. Joe's inspiring entrepreneurial journey from schoolyard salesman to teaching at IE Business School and starting businesses
2. Joe's opinion on chasing new customers vs. expanding with existing customers
3. How to excel at cultivating existing customer relationships by going above and beyond the basic requirements
4. The benefits and challenges of running a growing business and finding product-market fit
5. How the pandemic led to useful insights about the exponential nature of scaling, experimenting, and sticking with what works best
Joe is an aspiring global entrepreneur with strong business expertise, especially in the field of scaling companies. He is a professor at IE Business School and Executive Director of the Owner's Scale-up Program in his chosen hometown of Madrid. Besides, he has co-founded five companies and serves in roles such as an investor, board member, coach and speaker. His first company Marrakech raised over $75m in Venture Capital and scaled up to 250 employees. He is now the co-founder and Chairman of Hot Hotels, the first company from Spain to be accelerated by the Techstars program in the USA (Boston, summer 2015). Along with Professor Daniel Corsten, he is currently writing a book “The Scale-up Checklist”. Throughout his life, Joe has lived in 6 countries and is passionate about mountaineering - he has climbed 3 of the 7 summits.
About Owners Scaleup Program at IE Business School
IE Business School is a graduate and undergraduate school of business located in Madrid, Spain. It was founded in 1973 and has been part of IE University since 2009. At IE, the Owners Scaleup Program (OSP) is structured to refresh business management skills, identify market growth opportunities and investment readiness, and discuss concepts and strategies to sustain and grow your business in a changing economy. IE was ranked the #3 business school in Europe by the Financial Times in 2017. The 2019 QS Global MBA Rankings ranked IE in the same 8th place.
Find Joe on LinkedIn
Joe’s Owners Scale-up program at IE Business School
Find more about IE University on their website
Joe's favorite Business book: White Teeth by Zadie Smith, The Female Eunuch by Germaine Greer
Joe’s favorite business leader: John O’Shea and his organisation Goal
Ep 22 - Roger Figueiredo - How #paid drives rapid growth from 60 to 120 employees in 2021
In today's GROW B2B FASTER episode, our host Sammy, Managing Partner and founder of SAWOO catches up with Roger Figueiredo, VP Marketing&Sales at #paid.
That's in it for you
1. How #paid pairs brands with creators via their innovative two-sided marketplace
2. Roger's philosophy on hiring great SDRs, coaching and cultivating perseverance
3. How #paid’s marketing team generates leads and drives revenue without gating any content
4. How to exploit thought leaders as content producers and distribution channels
5. Roger's book club approach to growing his team's expertise in copywriting and content creation
Roger is an enthusiastic marketing expert, dedicated to helping marketing teams contribute more to company revenue. He has held leading marketing positions at various enterprises such as Shutterstock and Upchain before joining #paid as VP Marketing&Sales. Roger strives to spread his excitement for creator content and supports marketers become irreplaceable to their org through creator marketing. Besides, he assists and mentors founders, and other marketers in the tech community.
#paid is a creator marketing platform that matches marketers and content creators for integrated influencer marketing programs, content creation, and native amplification designed to inspire customer behavior. Businesses of every size use their software to collaborate with creators and grow their businesses. The company was founded in 2013 and is headquartered in Toronto, Canada.
Find Roger on LinkedIn and Twitter
Roger’s company #paid and their podcast
Roger’s book tip for improving your copy: How to write better copy by Steve Harrison
Roger’s LinkedIn post on #paid’s testing strategy
Roger’s favorite business leader: Phil Jacobson, Chamath Palihapitiya and Web Smith
Roger's favorite Business book: How to win friend and influence people by Dale Carnegie
Sammy’s book tip for your hiring process: Who: The A method for hiring by Geoff Smart
Grow B2B faster episode with Mike Weir, COO at G2
Ep 21 - Daniel Bartsch - How to test to success in B2B sales & marketing
In today's GROW B2B FASTER episode, our host Sammy, Managing Partner and founder of SAWOO catches up with Daniel Bartsch, Co-Founder and COO at creditshelf.
That's in it for you
1. How creditshelf boosts business growth, directly impacting the future of the economy
2. Daniel’s view on two diverging mindsets when it comes to accelerating one's company
3. Daniel's marketing and sales key learnings during creditshelf's growth journey
4. How creditshelf keeps hitting prospects by providing valuable solutions addressing ‘painpoints‘
5. Why qualitative analysis and a pulse for the market are key to successful hypothesis generation and testing
Dr. Daniel Bartsch brings over 15 years of experience in the international consulting and banking environment.Before co-founding creditshelf and serving as its COO, he held various positions at UBS, including senior roles in Zurich and Singapore. After graduating with a degree in business administration from the University of Mannheim he completed his doctorate in Düsseldorf focusing on capital market research.
creditshelf is the leading credit platform for digital SME finance in Germany. Founded in 2014 and headquartered in Frankfurt am Main, the company arranges bank-independent, flexible financing solutions via a constantly growing network. They combine complementary needs: While SME entrepreneurs can easily access attractive financing alternatives, institutional investors can invest directly in German SMEs. creditshelf has been listed in the Prime Standard Segment of the Frankfurt Stock Exchange since 2018.
Find Daniel on LinkedIn
Daniels company creditshelf
Daniels favorite Business leader: Milton Friedman and Warren Buffet
Ep 20 - Dr. Cyrosch Kalateh - How to set-up a B2B sales org in a new country from scratch
In today's GROW B2B FASTER episode, our host Sammy, Managing Partner and founder of SAWOO catches up with Cyrosch Kalateh, General Manager DACH at Tink
That's in it for you
1. What Tink is doing and Cyrosch’s responsibilities as „CEO of the DACH region“
2. Tink's multitude of ideal customers and the next evolutionary steps in organizational development
3. How to set up a B2B sales org in a new country from scratch
4. The importance of winning strategic partnerships prior to building and scaling your product marketing
5. Cyrosch’s twofold philosophy on active outreach and crucial lessons learned
About Cyrosch Kalateh
Cyrosch represents a Senior financial leader with deep experience in the financial services industry regarding open banking, M&A, and private equity. He is passionate about digitizing the financial industry and finding ways to make his partners shine. Besides, Cyrosch is a family person, book enthusiast and dedicated downhill mountain biker.
Tink, founded in 2012, has the mission to change the banking industry for the better. Tink has built Europe's most resilient open banking platform with the widest, deepest connectivity and powerful services that generate value from financial data. They provide the tools that allow everyone from major banks to fintechs to startups to shape the future of financial services across Europe.
Find Cyrosch on LinkedIn or reach out to him via email@example.com
Cyrosch’s company Tink
Cyrosch’s method for keeping his mind sharp: Hunt: Showdown
Cyrosch’s favorite Business book: Lords of Finance by Liaquat Ahamed
Ep 19 - Niels Turfboer - How to build and leverage a B2B sales motion through channel partners
In today's GROW B2B FASTER episode, our host Sammy, Managing Partner and founder of SAWOO catches up with Niels Turfboer, former Managing Director and co-founder NL & UK at Spotcap ($112m funding).
That's in it for you
1. How to save costs by investing in recruiting when building up a company
2. Spotcaps's sales channel with a 92% conversion rate
3. How to really understand your customer's profile
4. 3 key learnings from building a B2B startup
Nils is an all-around C-level executive and Fintech entrepreneur. From 2015 to 2020, he worked on Spotcap as co-founder of the Netherland & UK unit, where he helped exit the Netherland unit of the company. Now he is on the advisory board of three different companies.
Spotcap empowers SMEs with tailored finance, allowing them to focus on their business.
The company operates as a direct lender to SMEs in the United Kingdom, Spain, Australia, and New Zealand where they offer promising businesses access to flexible finance. Spotcap’s online application is straightforward and can be completed in as little as five minutes, either online or in collaboration with a financial advisor, broker, or accountant.
Spotcap was founded in 2014 and is headquartered in Berlin.
Find Niels on LinkedIn
Niel’s former company Spotcap
Niel’s method for keeping his mind sharp: Go outside for at least an hour with the phone switched off
Niel’s favorite Business leader: Jack Welch from GE
This podcast offers truly valuable insights! Check it out if you are interested in B2B selling/ marketing topics. Highly recommended! I am already looking forward to further exciting discussions 🥳🙌🏼
If you are interested in B2B business topics or want to learn more about it, this is the right podcast for you 🙌🏼
I believe everyone can gain something from this podcast, whether you are a newcomer or an experienced marketer or seller! Also the guests and host are super genuine and knowledgeable people