Grow Your Painting Business Search Primer

In part 2 of our series on how to keep your painting business operational during disasters, Michael and Chris discuss best practices during pandemics. They'll cover:
The leadership mindset necessary to sustain your business during a crisis Practical steps for disaster preparedness How to balance realism and safety with a positive outlook For more information on tools, techniques, and resources discussed in this episode, please visit:
https:/www.searchprimer.com/
https://www.eofire.com/

Natural disasters could impact your painting business. Are you prepared? In this episode, Michael and Chris discuss preparedness best practices that can help keep your painting company operational, including:
How to prevent data loss How to keep working if your office is damaged How to protect your business assets How to maintain financial stability How to communicate with team members and client For more information about the tools, techniques, and resources discussed in this episode, please visit:
https://www.searchprimer.com/
https://www.affinitytechpartners.com/

 

In this episode, Michael and Chris tackle company culture. We'll talk about:
How to create a solid company culture and avoid the fluff Creating a Culture Deck Why culture makes  a difference in your painting business  Describing culture clearly and modeling it in leadership
For more information on what we discussed in this episode, visit https://www.searchprimer.com.
 
 
 
 
 
 

 
 

In this episode, Michael and Chris discuss blogging tips for painting companies that improve SEO, including: 
Using products and services in your blogging strategy Generating topic ideas Structuring and format blogs for better SEO results Adding value for customers and potential clients Avoiding common mistakes For more information on what we discussed in this episode, visit https://www.searchprimer.com.
 
 

 

In this episode, Michael and Chris discuss how business-to-business (B2B) and business-to-customer (B2C) sales strategies work together to grow your painting business. We'll talk about:
Respect-driven vs. action-oriented marketing Avoiding friction by marketing to humans (on desktop and mobile) How to avoid "burying the lead" so customers stay interested 3 Landing page best practices for engagement and lead generation For more information on the tools and resources mentioned in this episode, please visit:
https://www.searchprimer.com/ https://www.nashpainting.com/ https://www.adavidcreation.com/ Robert Cialdini (Influence), https://tinyurl.com/r2lvtr5  
 

 

Google is changing how it indexes and ranks websites, and they reward the prepared. In this episode, Michael and Chris discuss:
Google's algorithm and the evolution of search advertising How Google algorithm changes—and new priorities like voice search—impact your marketing Why continuing to learn about and try new SEO tactics is a good investment in the future of your business For more information on the tools and resources mentioned in this episode, please visit:
https://www.searchprimer.com/ https://search.google.com/search-console/about