Growth Leap Stun and Awe

Andrew Gazdecki is a serial entrepreneur and CEO of Acquire.com. After going through two successful exits, he decided to build the world’s number-one startup acquisition marketplace.

If you're thinking about selling your startup or are building a venture with an exit in mind, you'll find the episode rich in actionable insights and pitfalls to avoid. 

Andrew shares all his secrets:
The mistakes he made when selling a company for the first timeHis preferred marketing strategy, and why it's the most defensible approachHow Andrew builds teams as a non-tech founder and the three attributes in he looks for What types of businesses sell better than othersWhat types of buyers are buying companies on Acquire.comWhat Andrew focuses on to run a successful marketplaceWhat can you expect if you want to sell your company on Acquire.com 
Support the show Do you have a question you'd like me to answer on the podcast or feedback to share? Leave me a message here. You'll find all the show notes, transcripts, and past guests at stunandawe.com Up your growth game with our hands-on Growth Marketing Course For inquiries about sponsoring the podcast, email marketing@stunandawe.com. Support the show on Patreon
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Are you worried about the impact of generative AI on the job market? In this episode of "Growth Leap", I discuss the importance of becoming AI literate and adapting to the transformation. 

I cover three AI marketing tools that can help with content creation, image generation, and video editing, including Copy.ai, Midjourney, and Runway. But the most valuable lesson is the need to stay ahead in the marketing and growth game by embracing the opportunities presented by AI technology. 

Don't miss out on the chance to learn how to effectively use these tools to drive customer acquisition, create content, and generate sales by signing up for the paid AI marketing workshop mentioned in the episode.
Support the show Do you have a question you'd like me to answer on the podcast or feedback to share? Leave me a message here. You'll find all the show notes, transcripts, and past guests at stunandawe.com Up your growth game with our hands-on Growth Marketing Course For inquiries about sponsoring the podcast, email marketing@stunandawe.com. Support the show on Patreon
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In our latest podcast episode, we had a blast chatting with Henning Heinrich, a seasoned product growth expert who's driven millions in incremental revenue for companies across the globe. As the Group Product Manager at Hootsuite, Henning knows a thing or two about creating disruptive and meaningful products.

Product-led growth is all about putting the product front and center of your growth strategy. This means creating a product so damn good that customers will want to shout it from the rooftops and bring their friends along for the ride. It's all about using data, feedback, and experimentation to inform product development and drive growth.
Support the show Do you have a question you'd like me to answer on the podcast or feedback to share? Leave me a message here. You'll find all the show notes, transcripts, and past guests at stunandawe.com Up your growth game with our hands-on Growth Marketing Course For inquiries about sponsoring the podcast, email marketing@stunandawe.com. Support the show on Patreon
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Design a digital channel strategy to gain leads and win new customers.

We don’t talk enough about how a smart digital channel strategy can drive customer acquisition, retention, and overall satisfaction. I have probably wasted months of my life on either the wrong marketing channel or doing a poor job using one of them. And I still cry sometimes alone in my bed, thinking about it ;)
Marketing channels are how you get your message to prospects and customers. Picking the right channels and using them properly can help you find new customers, increase sales, and build your brand.
You're probably already using email marketing, social media, and maybe podcasts or video. They are many ways for you to make the same mistakes I’ve made. 
Many people often waste time trying to increase their productivity per channel. It's not necessarily wrong, but your first step should be to have a coherent digital channel strategy. You can then avoid wasting time on the wrong channels.
In this episode, I cover: 
What are marketing channels, and how to think about themWhat are the top marketing channelsAll marketing channels have distinct cost structures, reach, and ROI.Typical mistakes people make with channel strategyAn overview of our own marketing channel strategy example for 2023Selected Links:
Arvid Kahl's book The Embedded EntrepreneurArvid on TwitterLuca on Twitter Luca's lead generation product: https://www.hivoe.com/Support the show Do you have a question you'd like me to answer on the podcast or feedback to share? Leave me a message here. You'll find all the show notes, transcripts, and past guests at stunandawe.com Up your growth game with our hands-on Growth Marketing Course For inquiries about sponsoring the podcast, email marketing@stunandawe.com. Support the show on Patreon
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Today’s guest is Jimmy Coleman, a talented salesman and LinkedIn genius. He is the founder of LeadBaller, a US-based agency that offers done-for-you lead-generation services. His clients include TikTok, Northwestern Mutual, The Real Brad Lea, and others. 
Releasing this episode is long overdue. For a variety of reasons, we were not able to do so earlier. But the insights and advice that Jimmy offered were just too valuable not to share with all of you. 
Jimmy’s approach to generating leads on LinkedIn is totally out-of-the-box. He doesn't use the same boring, automated, spammy methods everyone else is teaching. In fact, he’s mastered three key elements that most have a hard time replicating: 
The numbers gameAuthentic sellingPersonalizationIf you want to up your B2B lead generations and sales game, that’s the episode for you. We talk about the numbers game, how his sales experience evolved into his outbound process that beats advertising, his trick to finding the right prospects, and his idea about making lead generation for good.
Support the show Do you have a question you'd like me to answer on the podcast or feedback to share? Leave me a message here. You'll find all the show notes, transcripts, and past guests at stunandawe.com Up your growth game with our hands-on Growth Marketing Course For inquiries about sponsoring the podcast, email marketing@stunandawe.com. Support the show on Patreon
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After a long and well-deserved summer break we're back in full force with another season of Growth Leap and we have somebody very special to kick things off.
Our guest today is Fabian Wesemann co-founder and CFO of wefox a Germany-based digital insurance company. wefox recently closed a $650 million Series C funding round led by Target Global and reaching a post-money valuation of $3 billion.
Founded in Berlin in 2015, wefox decided to make an important strategic bet. The company has focused on tech enabling insurance advisors instead of seeking to cut the middleman. The results so far have been quite positive. The company posted 119 million in revenues last year and is on track to reach 325 million this year.
We talk about what it takes to be an entrepreneur, wefox' journey to becoming a unicorn, and the importance of employee equity compensation.

What you will learn:
Why Fabian decided to quit a corporate job and become an entrepreneurKey challenges and skills to have to be a successful entrepreneurwefox' strategic positioning and channel strategyHow to build and grow your teamRemote working, the pandemic, and preserving your company culturewefox' plan for the next 12-18 monthsThe importance of employee ownershipEnjoy the show and happy listening!

For detailed show notes and relevant links, visit www.stunandawe.com
Support the show Do you have a question you'd like me to answer on the podcast or feedback to share? Leave me a message here. You'll find all the show notes, transcripts, and past guests at stunandawe.com Up your growth game with our hands-on Growth Marketing Course For inquiries about sponsoring the podcast, email marketing@stunandawe.com. Support the show on Patreon
Follow us:
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