28 Folgen

From exploring the beverage buyer journey to leveraging modern public relations to how marketing automation is changing the way we engage with consumers, Hit the Bottle goes above and beyond the ordinary to ask questions and get answers about beverage marketing strategy, technology, and leadership.

Support us here or on Patreon: https://www.patreon.com/htbpodcast Support this podcast: https://podcasters.spotify.com/pod/show/htbpodcast/support

Hit the Bottle Michael Wangbickler

    • Wirtschaft

From exploring the beverage buyer journey to leveraging modern public relations to how marketing automation is changing the way we engage with consumers, Hit the Bottle goes above and beyond the ordinary to ask questions and get answers about beverage marketing strategy, technology, and leadership.

Support us here or on Patreon: https://www.patreon.com/htbpodcast Support this podcast: https://podcasters.spotify.com/pod/show/htbpodcast/support

    Ep 27 - Wine Media in the Wine Biz

    Ep 27 - Wine Media in the Wine Biz

    On today’s episode, Mike talks with his good friend, Jeff Siegel, otherwise known as the Wine Curmudgeon; writer, author of The Wine Curmudgeon's Guide to Cheap Wine, and excellent freelance writer. The two discuss wine media – how it’s changed from the 'good old days', and how it continues to change moving into the future. 

    The two also chat about how the wine biz has changed in 'modern' times, and how it's perceived by new generations. This is definitely an episode you don’t want to miss!


    ---

    Support this podcast: https://podcasters.spotify.com/pod/show/htbpodcast/support

    • 38 Min.
    Ep 26 - Cheers to Vinexpo and Drinks America

    Ep 26 - Cheers to Vinexpo and Drinks America

    Meet Beckie Kier, Event Director for Vinexpo America and Drinks America, who has led the team on the U.S.-based Vinexpo event since its launch in 2018. Learn all about how Vinexpo New York transformed to Vinexpo America, and the brand-new Drinks America that was created in response to a forecasted continuing rise in consumption of spirits and ready-to-drink beverages. This is an episode you don’t want to miss!


    ---

    Support this podcast: https://podcasters.spotify.com/pod/show/htbpodcast/support

    • 14 Min.
    Ep 25 - All About WineFuture 2021

    Ep 25 - All About WineFuture 2021

    Four crises happening at once – pandemic, economic recession, climate crisis and systemic inequalities - the largest (and perhaps best) online conference we’ll probably see this year addresses all four: WineFuture 2021.

    On today’s episode, Mike and Emma are joined by our esteemed guests, Pancho Campo and David Furer, the ringleaders of this auspicious conference, who give us insights on the conference itself, as well as a number of the special guests participating this year. This is an episode you don’t want to miss.


    ---

    Support this podcast: https://podcasters.spotify.com/pod/show/htbpodcast/support

    • 21 Min.
    Ep 24 - International Wine in the U.S.A.

    Ep 24 - International Wine in the U.S.A.

    For a change of pace on today's episode, Mike and Emma talk amongst themselves weighing in on what it takes for International Wines to have a presence here in the U.S. Their combined multi-years of experience is well worth a listen. Be sure to pay attention!


    ---

    Support this podcast: https://podcasters.spotify.com/pod/show/htbpodcast/support

    • 22 Min.
    Ep 23 - Podcast about Podcasts

    Ep 23 - Podcast about Podcasts

    According to multiple sources, there are over 1.5  million podcasts and 34 million episodes as of October 2020. 50% of all U.S. homes are podcast fans, 49% of podcast listening is done at home, and 22% of listening is done in the car. 45 percent of monthly podcast listeners have household income over $75,000.

    All the major media companies like NPR, BBC, New York Times, ABC, CBS, Fox have moved some content to the podcast format and they're very popular. Podcasts are here to stay, and a potential opportunity for smart marketers. So, on today's episode, we chat with Jason Stubblefield, a veteran podcaster, Jack of all trades and a personal friend. We discuss what it's like to launch a podcast and how companies can leverage the medium. Hang on tight - this is a podcast about podcasts. How very meta.


    ---

    Support this podcast: https://podcasters.spotify.com/pod/show/htbpodcast/support

    • 31 Min.
    Ep 22 - Sexual Harassment in the Wine Biz

    Ep 22 - Sexual Harassment in the Wine Biz

    You may have read (or heard of) the explosive report by The New York Times that reveals an ongoing culture of sexual abuse and harassment in one of the upper levels of the gourmet food world, the master sommeliers.

    Certified master sommeliers are an elite circle, considering that only 155 people have earned the title since the Americas chapter of the Court of Master Sommeliers was founded in 1997.

    Of that 155, only 24 are women. That’s only 15.48% over the last 23 years.

    On today’s episode, Emma and Mike talk to two women experienced in these issues, Katie Ellsweig and Karen Anne Selby. They talk about some of the experiences they endured in their careers, and the need for change. This is definitely an episode you don’t want to miss.


    ---

    Support this podcast: https://podcasters.spotify.com/pod/show/htbpodcast/support

    • 29 Min.

Top‑Podcasts in Wirtschaft

Handelsblatt Morning Briefing - News aus Wirtschaft, Politik und Finanzen
Teresa Stiens, Christian Rickens und die Handelsblatt Redaktion, Handelsblatt
Alles auf Aktien – Die täglichen Finanzen-News
WELT
Finanzfluss Podcast
Finanzfluss
Kampf der Unternehmen
Wondery
OHNE AKTIEN WIRD SCHWER - Tägliche Börsen-News
Noah Leidinger, OMR
OMR Podcast
Philipp Westermeyer - OMR