Hotspex HotCast - What's NOW and NEXT in Marketing from GURUS Shane

Learn from Eric what brands should do NOW and NEXT. He tells what brands are about .. entertaining, informing, providing utility. Given all the swirl in the world right now brands have to change. He's a certified genius. 

The best part of talking to a FORMER CMO versus a CURRENT CMO is how open they can be with advice and context. 

This is easily one of the best chats I've had. 

Learn from David some amazing tips and tricks to think about when brand planning in the time of Covid-19. He shares some lessons learned at several of the largest brands in the world. 

Recorded from my car near a LTE tower to ensure a good signal. 

David Allard is a positive, passionate senior marketing leader with unbridled creativity, strategic vision, and global results on world-famous brands. He is industry-awarded for media, promotion, and sponsorship innovation. Serving on media, digital, and sponsorship industry boards.