25 Min.
How to predict the winning horse with Justin McDonnel | Industry Change Ep 25 Industry Change
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- Wirtschaft
In this episode of Industry Change, I chat with Justin McDonnel, Co-Founder & Chair of Collective Wellness Group which includes Anytime Fitness, Orange Theory and Xtend Barre.
Where does Justin see the fitness industry heading?
As surprising as it is, the 24/7 model is still growing and there is still a significant amount of people still signing up to gyms every year. But people are looking for relationships rather than just a membership. Larger gyms and 24/7’s can achieve this even on a larger scale, but have to focus on the manager and coaches building relationships with members.
And there is a definite opportunity for the studio model and boutique fitness model to grow and expand, especially considering it is much easier for boutiques to build that relational style of training.
In this episode of Industry Change, I chat with Justin McDonnel, Co-Founder & Chair of Collective Wellness Group which includes Anytime Fitness, Orange Theory and Xtend Barre.
Where does Justin see the fitness industry heading?
As surprising as it is, the 24/7 model is still growing and there is still a significant amount of people still signing up to gyms every year. But people are looking for relationships rather than just a membership. Larger gyms and 24/7’s can achieve this even on a larger scale, but have to focus on the manager and coaches building relationships with members.
And there is a definite opportunity for the studio model and boutique fitness model to grow and expand, especially considering it is much easier for boutiques to build that relational style of training.
25 Min.
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