IBM Customer Experience Analytics IBM Customer Experience Analytics

This episode features guest experts Wes Gay (@wesgay) and Samantha Klein (@samjoyk) to discuss how organizations are marketing to Millennials - what is working and what does not work.

Topics:
4:11 - Introduction to today's topic and overview of IBM Customer Experience Analytics
6:55 - Discussion by all on use cases of success by organizations today
13:20 - What are 3 things that apply globally across generations
15:10 - Sam asks the Twitter universe for help
21:50 - 360 degree feedback in customer experience and workplace
23:00 - Virgin Media example
23:50 - 60 seconds (perhaps a little longer) on social platforms for marketing - Pinterest, Snapchat and Virtual Reality

IBM Podcast Teaser by IBM Customer Experience Analytics