The Pop-Marketing Podcast The Pop-Marketer

This week we're talking with Ian Baer, founder & Chief Soothsayer at Sooth. We discuss finding the human within our marketing data, the power of nostalgia & popular culture in our marketing & the differences between a spokesperson and a brand advocate. Had a blast taking with Ian and I know you'll find it as interesting and inspiring as I did.


Follow Ian Baer:
LinkedIn: https://www.linkedin.com/in/ianbaer/

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Will Campbell, a co-founder and CEO of Quantasy, joins me on the podcast this week to discuss how modern marketing is now a blend of advertising, technology, entertainment and culture. It's not just talk, Will has proved this cocktail over and over with client's like Lionsgate, NC, Sony, Honda, Google & Facebook.

We talk through each part of the mix and dig into how they used this blend to help build Kevin Hart's Laugh Out Loud Network from the bottom up. Will is an awesome guest and I'm sure you'll find this chat as brilliant and inspiring as I did.

Follow Will Campbell:
LinkedIn: https://www.linkedin.com/in/1willcamp...
Instagram: https://www.instagram.com/1willcampbe...

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Gaming trends for brands from competitive to casual with Gamesquare's VP of Brand Strategy, Brandon Painter.

The shifting perceptions of a "gamer", brand on-ramps into gaming, the emergence of game movies that don't suck & gettin' cozy on cozy games.

Brandon chats it up on all this and more, giving marketers and brands an insider view of the culture of gaming going into 2024!

Follow Brandon Painter:
LinkedIn: https://www.linkedin.com/in/brandonpainter/

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An interview with Michael Kaye, OKCupid's Head of Brand Marketing & Communications where we talk about the culture of dating & relationships.

OKCupid has been matching people up for 19 years and still sets itself apart in the SWIPE RIGHT 2023 dating world. Michael tells us how OKCupid's uses Pop-Culture loaded user questions feed its algorithm to connect you with people that match your vibe, not just your type.

Using data for more than just advertising, the successful groundswell launch of Archer (a dating app built for gay, bi & queer men) & bringing in Bravo with the recent Tom & Ariana scandal from Vanderpump Rules, this chat has it all!

Follow Michael Kaye:
LinkedIn: https://www.linkedin.com/in/michaelkayepr/
Instagram: https://www.instagram.com/michaelkayepr/
Twitter: https://twitter.com/MichaelKayeNY

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Kristian Hansen is redefining what it means to build brands through online community. His slow-fashion denim brand that he scaled from a single TikTok post has a 100k person waitlist and he did it with a $0 ad spend.

We chat it up about how he is using community building and direct customer research to turn the tides on the fast fashion industry by tossing traditional marketing tactics in the bin.

We learn how Slö Jeans has created a community around Gen Z's need to be heard, be sustainable and for the love of god have real pockets.

Follow Kristian Hansen:
Twitter: https://twitter.com/kristian_slo
Instagram: https://www.instagram.com/kristian_slo/?hl=en
LinkedIn: https://www.linkedin.com/in/kristian-hansen-62280b146/
Linkr.ee: https://linktr.ee/Kristianfrommntn

Don't forget to Like, Comment, Share, and Subscribe for more in-depth discussions with top marketing gurus!

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Our annual Halloween Spooktacular episode - Tim Canton, Director of Experiential Activations for Thirteenth Floor, Co-Founder of Panic Fest & resident expert in all things horror joins us to talk about his journey and love affair with the horror genre, bringing the worlds and characters of horror & fantasy from film to the real world for fans to experience in a new way and how film studios like A24 & Jordan Peele's Monkeypaw Productions are tapping into fandoms in a new way, outside of the single character or movie franchise.

Learn more about Tim Canton & Thirteenth Floor:
https://timkccanton.com/
https://thirteenthfloor.com/

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