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Partnerships between sporting institutions and betting brands have become second nature over the last decade as operators look to raise brand awareness amongst a key target audience. 

Tune into the latest episode of iGFM as we speak with Carlos Sabanza Cenzano, Sponsorship and PR Manager at Codere Online, to understand how the brand utilises its relationships with major football clubs, including Real Madrid, to do more than just be a sponsor.

Africa is undoubtedly a market of great interest for operators and suppliers alike. This episode of iGaming FM sees Joe Andrews and Joel Anyaegbu of SIS talk in-depth about the challenges faced for brands, which regions with the greatest potential and a look at the psyche of the African bettor
This is a must-listen for anyone looking to make a splash in Africa.

Do you know the ways in which open-banking technology is positively impacting the online #betting and #igaming sector? 

Or how companies like Yaspa are harnessing the power of AI to to help gambling operators identify vulnerable players in a frictionless manner?

We spoke to James Neville, CEO of ⁠Yaspa, about the benefits of #openbanking, not just to operators but also to players, exploring compliance and the use of #AI, among other things.

It’s episode #77 from iGFM. Tuck in.

Ed Byard and Mike Lally are slots studio veterans with a string of hit games to their name. They’ve now launched Crucible Gaming, a new company with the express aim of engaging both players and operators alike.

One of their first titles will be the Elvis-inspired Beaver Las Vegas. Our own Robin Hutchison recently caught up with them to chew the fat on the new company, new game, and beyond!

Tune in for the latest iGFM instalment as Matt Chambers catches up with Dima Reiderman, Managing Director at BtoBet, to discuss the company's recent transition into the Aristocrat family and the action-packed summer of sports ahead, featuring the Euros, Copa America, and the Olympics. 

Don't miss out! Listen to the entire episode now.

#airspace #BtoBet #gamingnews #Sportsbook 

Slot suppliers of the world, this one's for you! 

This latest episode of iGaming FM features Slot Content Strategist and industry veteran Guy Hasson. Listen in to discover:

The complex factors driving player engagement, strategies for creating memorable game experiences and tips for building active communities via platforms like YouTube.

We delve into the fascinating world of slot game design, exploring why seemingly "bad-looking" slots have been wildly successful, the role of nostalgia and familiarity, and the importance of standing out in an oversaturated market.